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Brand Marketing Summit for China’s Rising Affluence

Increasing Brand Affinity & Marketing Strategies for Business Success in China

Venue: Pudong Shangri-La Hotel, Shanghai, China
3rd – 4th December 2012 - Main Conference
5th December 2012 - Post Conference Workshops


	Agenda	The two day agenda will focus on the changing trends affecting the evolving Chinese consumer into 2013, benchmarking cross industry brand & marketing strategies, revamping channel strategies (including dynamic social & online media channels) amidst rampant media inflation costs, adapting branding & marketing operations for tier 2 & tier 3 cities while building innovative & stronger brands for commercial success in China

CONFERENCE DAY ONE - 3rd December 2012, Monday

CONFERENCE DAY TWO - 4th December 2012, Tuesday

POST CONFERENCE WORKSHOP - 5th December 2012, Wednesday

MAIN CONFERENCE DAY ONE - 3rd December 2012, Monday

TIME	AGENDA
08:00	REGISTRATION AND MORNING COFFEE
08:50	CHAIRMAN'S WELCOME AND OPENING KEYNOTE REMARKS Arnaud Debane, Managing Director, Superbrands China
	THE EVOLVING CHINESE CONSUMER INTO 2013
09:00	Keynote: Marketing to China's Rising Affluence (Invited) Wang Jiangong, Secretary General, Asia Brand Association
09:30	Understanding the Chinese Consumer into 2013 Dale Preston, Senior Vice President - Greater China, Nielsen
	GROWING BRAND EQUITY IN A CROWDED MARKETPLACE
10:00	Panel: Growing a Global Brand in China - Making the Move to Grow and Evolve Moderator Edward Chau, Senior Vice President - Integrated Solution, Interpublic Marketing Services Panellists Sean Jiang, Managing Director, Harley-Davidson China Lisa Wilkinson, Managing Director, China Consulting Direct Elliott Yuen, Partner, Gravitas Partnership
10:45	MORNING NETWORKING REFRESHMENTS
11:15	Best Branding Practices in China - How Brands Become Strong, Not How Strong Brands Are Vladimir Djurovic, President, Labbrand
11:45	Brand Building Strategies That Are Translating into Real Marketing Value & Share: Harley-Davidson China Sean Jiang, Managing Director, Harley-Davidson China
	REVAMPING BRANDING AND MARKETING STRATEGIES
12:15	Working with Rapidly Changing Government Business Policies Impacting Advertising and Promotional Activities for Brands in China Michael H Dardzinski, Counsel, Reed Smith
12:45	NETWORKING LUNCHEON
14:00	Manage Long Term Relationships With Your Customers � Because Revenues Come From Customers, And Not From Products Ziv Leinwand, Director of Marketing & Deputy GM, Haier Strauss Water
14:30	Panel: Making Localization Work for Your Global Brand in China Moderator Arnaud Debane, Managing Director, Superbrands China Panellists Vladimir Djurovic, President, Labbrand Nick Henderson, Senior Client Business Director, Futurebrand Greater China Karen Low, Head of Brand Communications, Tesco China
15:15	Building Brands through Effective Advertising & Sponsoring Jerome Mazet, Founder and Managing Director, Mandaray Limited
15:45	AFTERNOON NETWORKING REFRESHMENTS
16:15	Building Brands in China Without Paid Media with Authentic Word of Mouth (WOM) Asit Gupta, Founder & CEO, Advocacy
16:45	Trends In Product Demands And Rising Tier Cities In China - Project Deep Dive Eve Lo, Chief Knowledge Officer, GroupM China
17:15	Panel: Reviewing Expansion Models for Across Different Tier Cities in China Moderator George Godula, CEO, Web2Asia Panellists Florian Pihs, Senior Planning Director; Strategy, Innovation & Optimization, China, SapientNitro Angela Au-Yeung, National Digital Manager China, LEE Sanchuan Wang, Chief Marketing Officer, GAR China Food Division
18:00	CHAIRPERSON'S SUMMARY REMARKS AND END OF DAY ONE

MAIN CONFERENCE DAY TWO - 4th December 2012, Tuesday

TIME	AGENDA
08:30	REGISTRATION AND MORNING COFFEE
08:50	CHAIRMAN'S WELCOME AND OPENING SPEECH Ben Cavender, Associate Principal, China Market Research Group (CMR)
	LUXURY SEGMENT STRATEGIES FOR CHINA'S RISING AFFLUENCE
09:00	The Evolving Luxury Brand Marketing Landscape and Consumer in China into 2013 Sandy Chen, Senior Research Director, TNS China
09:30	Implementing Effective Brand Marketing to Chinese Luxury Consumers in 2nd Tier Cities Michelle Chen, General Manager, Shen Yang Scitech Premium Outlet Mall (PCD Stores Group)
10:00	Integrating Luxury E-Commerce into Your Overall Luxury Brand Strategy in China Lac Tran, Digital Strategy Director and designate Managing Director, Web2Asia
10:30	MORNING NETWORKING REFRESHMENTS
	TALENT MANAGEMENT IN THE BRANDING & MARKETING INDUSTRY
11:00	Panel: Reducing Talent Management Gaps for Brand & Marketing Operations Moderator Ronica Wang, Managing Director, The InnoGrowth Group Panellists Mickie Leong, VP & Regional Director - Asia Pacific, Ansell Healthcare Richard Lihe Ye, Chief Brand Officer of Wireless Product Operation, Senior Director of International Marketing in Product R&D System, ZTE Catherina Chang, Former Group General Manager, Coca-Cola China Industries Limited
	THE DIGITAL LANDSCAPE AND YOUR BRANDING STRATEGIES
11:45	From Social Media to Social Business - How Brands Can Leverage 'Real Time' Social Media Chatter for Superior Business Performance Sam Flemming, Chairman & Founder, CIC China
12:15	Building Your Right Strategy for Effective Social Marketing in China: Social In & Mobile Up - How Does It Work in China? Donna Li, GM of Strategic Marketing & Media Planning, Renren Inc
12:45	NETWORKING LUNCHEON
14:00	Digital Marketing Best Practices: The Innovative Engagement Approach - www.pepsitmall.com Patrick Xiao, Head of Digital, Associate Marketing Director, PepsiCo China
14:30	B2C2B Creative Thinking - the How, What and Why Guidelines Kestrel Lee, Digital Creative Director, Edelman China
15:00	Maximizing Marketing by Cross Integration of CRM, IT and Digital Marketing in China Matt Liao, General Manager - Marketing & Communications, CapitaMalls Asia (China)
15:30	AFTERNOON NETWORKING REFRESHMENTS
16:00	Developing End to End Marketing Utilizing Traditional Media, Online Media Portals and Social Media with Your Agency J. Alfonso de Dios, Founder & CEO, Telos Media Works Ltd
16:30	Reviewing Methods For Getting More Impact from Your Brand Channel Communications Plan Paul McNeill, Managing Director and Founder, Skye Media Limited
17:00	Closing Panel: Shifting the Paradigm in Management Culture, Brand and Marketing Operations Practices for 'Real' Business Success in China Moderator Ben Cavender, Associate Principal, China Market Research Group Panellists Matt Liao, General Manager - Marketing & Communications, CapitaMalls Asia (China) J. Alfonso de Dios, Founder & CEO, Telos Media Works Ltd Kestrel Lee, Digital Creative Director, Edelman China Ken Whitaker, Vice President - Sales, Marketing, Research and Engineering, Kimberly-Clark China
17:45	CHAIRPERSON'S CLOSING REMARKS AND END OF MAIN CONFERENCE

POST CONFERENCE WORKSHOPS - Day Three - 5th December 2012, Wednesday

TIME	AGENDA
08:30	WORKSHOP A REGISTRATION AND MORNING COFFEE
09:00 - 12:30	Workshop A: Learn the 5Ms of doing Word of Mouth Marketing with High ROI Led By: Asit Gupta, Founder & CEO, Advocacy
12:30	NETWORKING LUNCHEON
13:30	WORKSHOP B REGISTRATION AND AFTERNOON COFFEE
14:00 - 17:30	Workshop B: Globalization of Local Brands in China - Transitioning from a Local to a Global Brand Led By: Monica Lee, Managing Director, The Brand Union China

For more details on this event, please download the conference brochure today. For inquiries, contact Joanna Tan at +65 6899 5041 or email joanna@claridenglobal.com.

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