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A Dynamic Platform for China's Senior Brand & Marketing Stakeholders |
Clariden Global is pleased to present the inaugural Brand Marketing Summit for China’s Rising Affluence, the platform for a practical exchange of ideas and best practices to revamp branding and marketing strategies for China's rising affluent consumers, in the drive to build innovative & strong brands for commercial success in China's dynamic marketplace |
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Featured Speakers
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Mr Wang Jiangong,
Secretary General
Asia Brand Association
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Arnaud Debane,
Managing Director
Superbrands China
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Richard Lihe Ye,
Chief Brand Officer of Wireless Product Operation,
Senior Director of International Marketing in Product R&D System ZTE
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Sean Jiang,
Managing Director,
Harley-Davidson China
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Ben Cavender,
Associate Principal
China Market Research Group (CMR)
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Ken Whitaker,
Vice President - Sales,
Marketing, Research and Engineering Kimberly-Clark China
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Donna Li,
GM, Strategic Marketing & Media Planning
Renren Inc
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Patrick Xiao,
Head of Digital, Associate Marketing Director
PepsiCo China
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| "Chinese are increasingly affluent. The per capita disposable income of urban households ballooned to 19,109 yuan in 2011 from 2,027 yuan in 1992, while the per capita net income of rural residents climbed to 5,919 yuan from 784 yuan..."Source: Chinadaily.com.cn, October 2012 |
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| Join us this December as senior brand and marketing stakeholders connect on one common platform for incisive & practical business strategies to build stronger, more relevant brands & deliver commercial success in China's competitive consumer marketplace.
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Bringing together senior brand & marketing stakeholders in China's rising affluent market, including:
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Wang Jiangong, Secretary General, Asia Brand Association
Arnaud Debane, Managing Director, Superbrands China
Donna Li, GM, Strategic Marketing & Media Planning, Renren Inc
Sam Flemming, Founder and President, CIC
Sandy Chen, Senior Research Director, TNS China
Patrick Xiao, Head of Digital, Associate Marketing Director, PepsiCo China
J. Alfonso de Dios, Founder & CEO, Telos Media Works Ltd
Mickie Leong, VP & Regional Director - Asia Pacific, Ansell Healthcare
Ziv Leinwand, Director of Marketing & Deputy GM, Haier Strauss Water
Asit Gupta, Founder & CEO, Advocacy
Jerome Mazet, Founder and Managing Director, Mandaray Limited
Ben Cavender, Associate Principal, China Market Research Group (CMR)
Eve Lo, Chief Knowledge Officer, GroupM China
Monica Lee, Managing Director, The Brand Union China
Vladimir Djurovic, President, Labbrand
Lisa Wilkinson, Managing Director, China Consulting Direct
Matt Liao, General Manager - Marketing & Communications, CapitaMalls Asia (China)
Elliott Yuen, Partner, Gravitas Partnership
Sean Jiang, Ph. D, Managing Director, Harley Davidson China
Michelle Chen, General Manager, Shen Yang Scitech Premium Outlet Mall (PCD Stores Group)
Michael H. Dardzinski, Counsel, Reed Smith
George Godula, CEO, Web2Asia
Lac Tran, Digital Strategy Director and designate Managing Director, Web2Asia
Nick Henderson, Senior Client Business Director, FutureBrand, China
Karen Low, Head of Brand Communications, Tesco China
Dale Preston, Senior Vice President - Greater China, Nielsen
Angela Au-Yeung, National Digital Manager - China, LEE
Sanchuan Wang, Chief Marketing Officer, GAR China Food Division
Ronica Wang, Managing Director, The InnoGrowth Group
Richard Lihe Ye, Chief Brand Officer of Wireless Product Operation, Senior Director of International
Marketing in Product R&D System, ZTE
Catherina Chang, Former Group General Manager, Coca-Cola China Industries Limited
Paul McNeill, Managing Director and Founder, Skye Media Limited
Ken Whitaker, Vice President - Sales, Marketing, Research and Engineering, Kimberly-Clark China
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| 2012 CONFERENCE HIGHLIGHTS: |
Industry discussions & presentations will revolve around:
- Take advantage of the latest insights into the unique characteristics of the evolving Chinese consumer amidst rising affluence into 2013
- Discover how to grow brand equity in a crowded marketplace amidst media inflation costs as you work more effectively with your agencies and marketing suppliers
- Benchmark against leading brand building and engagement initiatives that are translating into 'real' market share and value in China
- Examine evolving & innovative digital (social and online) landscape strategies that work in China's consumer landscape
- Identify opportunities in growing local brands into global brands while making localization work for your global brand in China
- Review effective brand and product expansion models for across different city tiers in China as well as developments in government policies impacting operations
- Network and gain invaluable practical insights direct from senior branding and marketing professionals who are leading the drive to build stronger, more relevant brands for commercial success amidst high competition and rising affluence into 2013
- Profit from roundtable discussions and debates to bring you up-to-speed with key cross industry issues on one platform while making your views heard
- Maximize practical learning and detailed how-tos in post conference workshops from expert industry practitioners
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| WHO WILL YOU MEET: |
Chairman, President, CEO, Managing Directors, Senior Managers, Directors, Managers, Heads of:
- Brand
- Brand Management
- Brand Strategy
- Marketing
- Marketing Communications
- Advertising & Promotions
- Product Management
- Promotion
- Online / Digital Strategy
- Social media strategy
- E-Commerce
- Brand Portfolio Management
- Brand Innovation
- Brand Technologists
- Product Innovation / Strategy
- Channel Strategist
- Customer Experience/ CRM/Customer Analytics
- Strategic Planning
- Business Development
- Category Managers
- Corporate Communications
- Public Relations
- Creative
- Research
- Market Research
- Sales
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Supporting Partners |
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