Forum Highlights

6 Killer Strategies to Utilize Customer Analytics to Monetize Customer Insights and Deliver Excellent Customer Experience

1. Evolve: Grasp opportunities and overcome challenges of data proliferation and customer empowerment in today’s digital world.
2. Prioritize: Identify and focus on your most valuable customers to provide targeted customer and marketing strategies.
3. Anticipate: Cater to the latest customer needs and wants and gain competitive advantage in the industry.
4. Personalize: Drive products and services initiatives from a personalized customer perspective.
5. Engage: Listen to valuable customer feedback to boost customer engagement across all business units.
6. Advocate: Utilize the NPS and turn your customers into true brand advocates

DAY 1: WEDNESDAY, 25 NOVEMBER 2015

• Customer Analytics – Separating the best companies from the great companies
• Charting the customer journey in the digital world
• Powering success through accurate customer insights
• Driving personalized products and services initiatives from a customer perspective

DAY 2: THURSDAY, 26 NOVEMBER 2015

• Utilizing mobile, social media and real-time analytics effectively to deliver outstanding customer experience
• Gaining crucial organizational buy-in and staff support
• Enhancing customer engagement across all customer touch points

POST FORUM WORKSHOPS:

FRIDAY 27 NOVEMBER 2015

• Effective Data Visualization for Excellent Customer Experience
• Formulating a strong VOC program to enhance Customer Loyalty and Experience

Top Companies from Australia include: