Agenda

TIME	AGENDA
09:00	Conference Introduction by Chairperson Highlights on Conference Day 1 Key Sessions
	Olivia Carr Founder & Ceo SHHH SILK

09:15	Emerging Technologies In-Store Technology and Shopper Experience – Is technology the right solution for your business? Technological advances promise to engage shoppers and engender loyalty, but is it just hype?
	Ben Llewellyn Business Technology Partner Australia Post
09:45	The Future of Retail ‘New Retail’ – How companies blend digital and physical (omnichannel), using technology to combine the best of online and offline shopping experiences and drive revenue and productivity. Digital transformation of Retailers – Lessons from China for the West
	Bruce Song Head of Online Business Alibaba ANZ & MY
10:15	*Morning Refreshments & Networking Session*
10:30	Interactive Roundtable Discussion:
	1. Presenting Merchandise in Experiential Way
	Christian Schaefer Founder Carhood.com.au
	2. Leveraging Experiential Physical Locations to Enhance Engagement with Customers Online
	Michael O’Brien-Brown Retail Director Handpicked Wines
	3. Factors to consider when making a Business Case for Immersive Technologies
	Pradeep Khanna Executive Director, Asia Pacific VR AR Association
	4. Slyletica: You Know Your Customer But Does Your Customer Know You? How to develop a two-way engagement strategy at retail to engage with customers
	Simon Rawadi CEO Slyletica
	5. Seamless Retail: How Retail Biggest Brands Are Bridging The Gap Between Digital And In-Store
	Richard Goodman Managing Director Heinemann Australia
	Innovations, Case Studies and Retail Brands Curating Store Experience of the Future
11:30	How Telstra Re-Invented Its Store Experience Around Customer Needs as Opposed to Family of Products. How They Re-Designed the Whole Physical Store to Better Fit with New Customer Behaviours (Omni-Channel), and What Technologies They Explored to Achieve That
	Nicolas Tessier CEO Mrkbl
12:00	Leadership in In-App Checkout: How A First-Mover “Scan and Go” to Improve Checkout Efficiency and Maximize the Customer Payment Experience The Party People is one of very few retailers globally to initiate trial “scan and go” technology
	Dean Salakas Chief Executive Officer The Party People
	eCommerce Pioneer & 2018 Retail Leader Of The Year (The Party People was awarded by the Australian Retail Association as the Independent Retailer of The Year (2nd year in a row) and the Online Retailer of the year)
12:30	*Networking Luncheon*
13:30	Heinemann Tax & Duty Free: Retailtainment How Heinemann Tax & Duty Free Increase Retail Entertainment and In-Store Experience to Maximise Passenger Penetration Setting the scene for the pre-flight in-store experience Adopting the store layout to present immersive retailtainment design from activation to acquisition, how to ensure your promotions result in a purchase mindset The do and don’ts of theatre
	Richard Goodman Managing Director Heinemann Australia
	Emerging New Technologies That Will Be Key Components of Store Experience Success
14:00	Making Sense of Physical Retail Space in an Online World
	Nicholas Criticos Head of Store Design David Jones
14:30	Advanced ARVR in Retailing: Successfully Leveraging Immersive Technologies for Enhancing Customer Experience in Retailing with Case Studies in Australia, New Zealand & Asia
	Pradeep Khanna Executive Director, Asia Pacific VR AR Association
15:00	Hyper-Personalization Hyper-Personalization: Integrating AI, Data Analytics and Marketing to Create Hyper Personalized Online and In-Store Customer Experience Using AI to cross-sell and upsell customers in-store through concierge-level service Determining first steps for making AI an integral part of your store experience Evaluating areas of your business that actually need this technology Using AI functions and data to enhance online experience and store experience separately, and also to create truly unified commerce
	Brad Golchin Director \| Chairman, (Public Practice Committee NZ) Wise Advice Limited \| CPA Australia
15:30	Refreshment & Networking
	Innovative New Ways Stores Are Driving Engagement with Customers
16:00	ShopShare is an innovative new platform which is bringing the ‘personal touch’ of the in-store experience, online Learn how ShopShare will inspire, guide and inform online shoppers through curated shoppable videos created from within online stores
	Emma Inteman Co-Founder and CEO ShopShare.tv
16:30	Slyletica: What We Can Learn From Influencers Like Kim Kardashian That Will Drive Retail Sales Influencer brands sell out of product within days… how can the same success be replicated at retail? Discussing retail strategies inspired by successful and global online influencer brands Discussing brand storytelling and the importance of staying “always on” How to reach Millennials using data driven analytics to sell out within days
	Simon Rawadi CEO Slyletica
17:00	Closing Remarks by Conference Chairman
17:05	End of Day One Cocktail Reception
	After a long day of learning, benchmarking, and planning, unwind and mingle with your peers.

TIME	AGENDA
09:00	Highlights on Conference Day 2 Key Sessions by Chairperson
	Olivia Carr Founder & Ceo SHHH SILK
	Emerging Retail Tech Innovations in Shaping Future Store Experience
09:15	Leveraging Customer Experience To Transform Telstra Enterprise
	Leandro Gama GM Business Design Telstra Enterprise
09:45	Leveraging Experiential Physical Locations to Enhance Engagement with Customers online
	Michael O’Brien-Brown Retail Director Handpicked Wines
10:15	*Morning Refreshments & Networking Session*
	New Ways to Drive Store Traffic
10:30	Shifting Store Format Specialty Smaller Stores Are In: How Smaller Stores with Curated Selections Will Drive Better In-Store Experience Discuss on small and midsize retailer can drive an unique experience, revenue driven, efficiency and loyalty with smart adoption of advanced technology Uncover the right technology helps to seize market opportunity and maintain a small-business feel
	Michael Fahd Head of Special Projects Coles
11:00	Retail Analytics Driving A Culture Of Experimentation In A Multi-Channel Retail Brand – Understanding Choice Architecture And The Psychology Of Choice In The Customer’s Journey Over the last decade data and a single view of the customer has been deemed the new frontier of marketing. But, is seeing past action helping us understand why customers buy and how they make decisions?
	Nima Yassini CEO & Founder New Republique
11:30	Increasing Store Traffic with Gen Z and Millennials Did You Know? 47% of Gen Zers Use Smartphones While Shopping In Stores for Comparison and Sharing – How Stores Can Capitalize On These Touchpoints Curating store fixtures, signage, product assortments and layouts to encourage photography especially dedicated for Gen Zers Creating a taggable electronic location, establishing hashtags, and providing free and fast WIFI Designing “wow” moments through technology, events, visual effects and unique immersive experience
	Peter Wilson Research & Strategy Director The Shopper Collective
12:00	Innovation and Technology Influencing the Retail Design Process
	Christian Alonzo Design Team Leader \| Creative Director Black Line Retail \| Invision360
12:30	Networking Luncheon
	Driving Store Experience with Big Data, Analytics and AI
13:30	Building sustainability back into the retail banking footprint: See How Six Months Of Strategy And Planning With Public Design Group Has Led To A Winning Formula For Bendigo Bank
	Jason Pollard Director of Retail Public Design
14:05	AI in Store Experience: Case Study of a Top Building Materials Chain How National Tiles Is Leveraging The Latest In Digital Marketing Technology To Improve Customer Experience And Grow Online Marketing Penetration National Tiles navigated through a fragmented and blue ocean online Australian tile & flooring market to deliver a world class online experience using AI, machine learning and analytics resulting in online becoming the number one selling store in a short space of time with over 15% online market penetration and growing
	Lynna Barrett Chief Digital Officer National Tiles
	Unified Communications and Omni-Channel
14:40	Increasing Store Traffic with Team Influencers Increasing Store Traffic with team Ambassadors: How Vinnies workforce is true brand ambassadors that create memorable moment’s in-store and help build lifelong relationships with our customer How Vinnie’s workforce is true brand ambassadors that create memorable moment’s in-store and help build lifelong relationships with our customer Engagement of team equals success in marketing. Case study on Vinnies Loyalty How can you turn every shop team member into a brand ambassadors and influencers through digital media?
	Jeff Antcliff General Manager, Retail and Youth St Vincent De Paul Victoria
15:15	*Afternoon Refreshment & Networking Session*
15:40	Operating Through Purpose Over Product which Ultimately Drives Meaningful Engagement, Traffic and Builds a Strong Community Not Just Repeat Customer
	Olivia Carr Founder & Ceo SHHH SILK
	Innovations in Retail
16:15	New Innovations in Retail New In-Store KPIs and Metrics That Measures In-Store Experience How can we blend the digital offering with in-store experience to exceed the expectation of Futureproofing CX Architecture that will exceed the expectations of today? Key Trends Impacting Shoppers Industry Today Sharing success stories planning and design
	Jemima Miller Global Ecommerce Manager Heritage Brands
	Pauline S. Pangan Founding Director AF Digital
16:50	Q&A Session & Closing Remarks by Conference Chairperson

TIME	AGENDA
	Store Experience of the Future Site Tour
	Physical retail design and digital technology has become a significant driver for enhancing customers’ in-store experience, business efficacy and boosting sales. Some of the world’s most innovative companies including Apple, Nike, IKEA and ZARA, are at the forefront when it comes to using digital innovations to drive compelling in-store experience. In this Store Experience of the Future site tour visit, you will have the opportunity to visit some of the Australia’s most innovative technologies that can be used to enhance in-store retail experience. From using augmented/virtual reality to creating immersive in-store experience to understanding how AI-driven in-store analytics can help to create better foot traffic and experiential shopping experience, you will discover how digital innovations can be used to create compelling store experience. You will also have the opportunity to see new technologies such as magic mirrors, interactive changing room, interactive display, IoTs and beacons that can be used to re-define in-store experience.

	Space in Each Site Tour is Limited, Registrations Will Be Available On First Come, First Reserved Basis