Global Speakers


Marcella Larsen

Retail Industry Solutions Executive - Australia



Per Cromwell

CEO and Founder

Moby Mart

Serial entrepreneur and inventor with a long background in communication, activism and design.
Most recently the bicycle-based café chain Wheelys enables anyone to become a café-owner and entrepreneur. Co-founder Cromwell is also the designer behind the Moby Store – a self-driving retail solution.


Josh Keegan

Director and CEO

World Drone Challenge Pty Ltd

Josh has avidly followed the developments within the drone industry since the first military drones were introduced. This passion led him in 2015, to present at both the Asia Pacific Cities Summit, in Brisbane and the Audacious Ideas Festival in Toowoomba on “How to survive the upcoming drone invasion.”

It was after the second presentation that both Josh and David Masefield (co-founder) found they shared a mutual passion for drones and identified gaps in the industry. From this conversation they have since founded the World Drone Challenge.
Since creating the World Drone Challenge, Josh has been invited to present webinars to wide range of audiences including the beef and cattle industry and; maths and science students at Flinders University. He has also written and contributed to a number of articles and has been interviewed on a number of occasions regarding his thoughts on drones.

Male Speaker

Bill Rooney


6one5 Retail Consulting Group

Male Speaker

Rav Dhillon

Store Management & Fashion Consultancy

Tony Bianco


Nicci Rossouw



Nicci Rossouw is the CEO of Exaptec, a start-up company she founded in 2015 to provide service robotics solutions to the Australian and global market. She is passionate about applying innovative technology to improve work-life balance and wellness. She has provided numerous robotic telepresence solutions to educational facilities and businesses to augment communication and movement for disabled and incapacitated people, as well as distance challenged. Nicci believes that well designed application of robotics will lead to the emergence of new business models that will change, for the better, the way people work and


Jemma Caprioli

Chief Customer Officer

Dashing Group

As the Chief Customer Officer for Dashing Group, Jemma works with Retailers across Australia and New Zealand providing strategic insights on consumer experience and retail marketing. As a contributor to retail publications, roundtables and conferences Jemma has a wealth of knowledge in the arena of Retailing in APAC. Jemma is passionate about supporting retailers in the development of creatively led and intuitive customer journeys.


Dan Ries

Director of Technology


With over 25 years of industry expertise in innovation and technology, Dan works with retailers on identifying how they can benefit from current and emerging technologies to help keep them in pace with the ever changing consumer landscape. Creating effective consumer engagement experiences that are both seamless and frictionless and deliver measurable results can seem like an impossible task and helping retailers find solutions to these challenges is what drives Dan the most.


Pauline Pangan

Founder and President


Pauline is the Founder and President of AFDigital, a CX and Marketing Tech Consulting company and Salesforce Gold Consulting Partner.

Pauline founded the company in 2011 in the Philippines and then quickly expanded the business, opening offices in Singapore and Sydney in 2014 and 2016. Pangan has led the business through the challenges and adversities of building a digital business in a rapidly transforming media and marketing market. Seven years later the business is a leading digital transformation services provider.

AFDigital continue to enable large household multinational brands across APAC transform their business by implementing a range of cloud technology solutions and providing creative marketing services to fill skills gaps – a service that is in growing demand as many industries continue to transform and businesses within those industries need to quickly restructure how they manage their customer journey to survive grow and thrive in the fourth industrial revolution.

Pangan is a commercially astute hands-on leader with sharp business instincts, deftly balancing long-term business growth with short and medium-term business goals. She constantly challenges her team to develop deeper self-belief in their individual abilities which positively impacts the overall productivity of the company. She is an outcome-driven business leader, not afraid to take risks, and simply does what it takes to make things happen. Pauline, as the leader of the business, has an uncanny ability to rally the entire business behind the company’s mission- customer success.


Frances Martin

VP Retail



Richard Gustafson

Japan Country Lead



Vladimir Ilyash

Head of Business


Vladimir Ilyash is the Head of Business for Australia and New Zealand, Eastern Europe, Africa and the Middle East at Quividi, global audience measurement company working in Out-Of-Home advertising.

Being at the forefront of digital transformation in this industry for more than 5 years, Vladimir helped to give ‘eyes’ and context awareness to thousands of screens across Australia and many other countries, thus promoting a more relevant and accountable advertising.

During his 20-year experience in the IT industry, with companies of all sizes, including IBM and Société Générale, Vladimir always worked with innovative technologies and concepts designed to improve customer experience, loyalty and satisfaction, but also to bring some excitement and to offer a glimpse into the future. One of his most recent accomplishments was the creation of a world-first solution for anonymous vehicle recognition, which was first deployed for an advertising campaign in Australia and is now replicated around the world.

Vladimir has moved to Sydney from Siberia, and has not seen snow since then, nor has he wanted to. Instead, he enjoys exploring the sands of Australian coastline, of course when he is not too busy with his three kids or a new idea.


Rob Hango-Zada



Rob Hango-Zada is the Co-Founder & Director of fast-growing shipping platform and leads the business’ strategy and marketing efforts. He brings a common-sense & customer-centric approach to Australian retailing. Having spent a decade working for the world’s leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco & Priceline and numerous global brands. Rob’s frustration as an online shopper drove him to co-found Shippit with close friend William On to enhance the ‘anticipation’ phase in delivery for all recipients on the platform. Now enhancing delivery for such retailers as Harvey Norman, The Academy Brand and Urban Couture, more Australian shoppers are set to benefit from the platform.  Outside of work, Rob is a big fan of bold red wine, fancy socks and good design.


Peter Ratcliffe

Head of Digital

The Retail Apparel Group


Michael Donath

Country Multichannel Manager



Philip Newton

Immediate past VP & CMO of SAMSUNG



Tuan Jean Tee

Chief Digital Advisor



Franki Chamaki



He was a founding member of Coca-Cola’s first Accelerator, a network of entrepreneurs working in the most innovative cities worldwide to build the next generation of billion dollar businesses with the support of Coca-Cola.

In 2013, he set up internal startups for The Coca-Cola Accelerator (now Coca-Cola Founders Platform). In 2014, it was spun out of Coca-Cola and set up as Red Garage Ventures, which builds startups connected to Coca-Cola’s global assets.

He is currently Chief Operations Officer & Cofounder of HIVERY. An Artificial Intelligence (AI) company help retailer and CPGs/FMCGs leverage AI thinking in product, space, price and promotion. HIVERY has a propriety algorithm framework that represents the next frontier of data analytics, developed and secured from CSIRO’s Data61. HIVERY quest is to build the Retail Genome™ which is an effort to capture the essence of retail at the most fundamental level.

He specialize and has a passion for experimental mindset, open innovation, Lean Startup and Design Thinking; and goes by the belief that anyone who tries to improve a situation is a designer.


Angus Jones


LG Electronics

Angus has spent 30 years working in marketing across consumer electronics, telecommunications and IT. He is currently the CMO  for LG Electronics Australia were Life is Good managing the entire B2C and B2B portfolio of 17 categories. Previously he has worked at a Local, Regional and Global level for companies including Optus, Hewlett Packard Enterprise and Dell.