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Executive Education
Clariden Leadership Institute
Effective Employer Branding and Talent Acquisition (Sydney)
Jon Ingham
7th Most Influential UK HR Thinker
Jon Ingham, 7th Most Influential UK HR Thinker
  • Recognized by HR Magazine as the 7th Most Influential UK HR Thinker (2013) and by HR Examiner as the #1 Top Global Online Influencer in Talent Management (2010) and a Top 100 Global Influencer in HR
  • Author of highly popular “Strategic Human Capital Management: Creating Value Through People” and contributor, alongside Dave Ulrich to “The Executive Guide to Integrated Talent Management
  • Formerly a HR Director for Ernst & Young in UK, he speaks at major HR conferences around the world and trains around 500 HR practitioners in workshops every year

 

Jon has over 20 years' experience in strategic people management, organization development, and working as an International HR Director, Jon is frequently invited to chair and speak at leading HR conferences around the world and trains around 500 HR practitioners in executive workshops every year. He is also recognized by HR Magazine as the 7th Most Influential UK HR Thinker (2013) and by HR Examiner as the #1 Top Global Online Influencer in Talent Management (2010) and a Top 100 Global Influencer in HR where it is suggested that it is “not outrageous to imagine him as the next Ulrich”.

 

As the author of Strategic Human Capital Management: Creating Value Through People (2006) and a contributor alongside Dave Ulrich, Ed Lawler, Peter Cappelli and others to the ASTD’s recent book, The Executive Guide to Integrated Talent Management (2011), Jon also writes one of Europe’s leading HR blogs, Strategic HCM and frequently conducts research and reports for the Economist Intelligence Unit, XpertHR, SAP, Knowledge Infusion and Learning Light.

 

Prior to his current and previous consultancy roles, Jon was the HR Director for Ernst & Young - in the UK and then based in Moscow covering Eastern Europe. Leveraging on his vast experience, he frequently consults for his extensive clientele including Aviva, AXA, QBE, HSBC, Lloyds, VTB, National Bank of Abu Dhabi, Boots, Mr Price Group South Africa, Big Lottery Fund, West Midlands Police, UK local authorities, OSI Food Solutions, Barilla, AP Moller Maersk, RasGas and Coca Cola Indonesia.

 

Jon is currently an Executive Consultant at Strategic Dynamic Consultancy Services where he actively consults globally across industries in the area of HR measurement, strategic HR, talent management, employee engagement, building HR capability and HR technology including social media.

 

Jon's Testimonials

 

“Very informative. Useful models. Structured. Provided great tools / insights.” - HR Systems Manager, London Business School

 

“Very much enjoyed both days of training. Engaging - good balance between information and discussion.” - HRBP, Morrisons

Program Summary

Designed for CHROs, HR Directors, Employer Branding Managers and Talent Acquisition professionals, this comprehensive 2-day program is designed to provide you with successful frameworks and powerful techniques to plan, manage and execute an effective employer branding and talent acquisition strategy that enhances the quality of your recruitment effort.

 

Led by Top 100 Global Influencer in HR - Jon Ingham, he will provide you with strategic perspectives and effective frameworks to develop your unique Employer Value Proposition (EVP) that helps to attract and capture the right target groups, including Gen-Y / Millennials. In addition, you will learn to master the use of digital and social media platforms to create effective e-recruitment and branding campaigns to drive engagement and enhance candidates’ experience across all touch-points in the talent acquisition process. Furthermore, you will learn to effectively communicate and influence your employer brand to your internal and external stakeholders and measure your ROI with strategic metrics and analytics to identify greater employee insights and recruitment opportunities.

 

Packed with real-life case studies and interactive discussion sessions, you will leave this program with practical skills, powerful techniques and frameworks to successfully drive your employer branding and talent acquisition strategy for sustainable business growth.



Programs, dates and locations are subject to change. In accordance with Clariden Global policy, we do not discriminate against any person on the basis of race, color, sex, religion, age, national or disability in admission to our programs.

Introduction

The future of HR is being established today. Millennials and others relatively new in their professional lives are looking at their employers as brands. They are shopping and comparing these brands much in the same way they might with buying a new car or a new pair of sneakers. Yet despite the fact that employer branding is vital for today’s talent acquisition, many companies are still facing difficulties in planning and executing an effective employer branding and talent acquisition strategy.

 

The problem here is that many companies face difficulties in accurately identifying its target employee profile such as their needs and wants, their pain points and drivers. In addition, they are ineffective in developing, strategizing and utilizing the right mix of digital / non-digital media platforms that aligns with their talent acquisition objectives. Many also highlighted the poor management of internal and external stakeholders on developing and driving the candidate experience that is aligned with the employer brand promise.   

 

Without in-depth knowledge, effective strategies and techniques to plan, execute and sustain an effective employer brand, companies will face poor recruitment quality, poor market reputation and poor business sustainability.

 

Designed for CHROs, HR Directors, Employer Branding Managers and Talent Acquisition professionals, this comprehensive 2-day program is designed to provide you with successful frameworks and powerful techniques to plan, manage and execute an effective employer branding and talent acquisition strategy that enhances the quality of your recruitment effort.

 

Led by Top 100 Global Influencer in HR - Jon Ingham, he will provide you with strategic perspectives and effective frameworks to develop your unique Employer Value Proposition (EVP) that helps to attract and capture the right target groups, including Gen-Y / Millennials. In addition, you will learn to master the use of digital and social media platforms to create effective e-recruitment and branding campaigns to drive engagement and enhance candidates’ experience across all touch-points in the talent acquisition process. Furthermore, you will learn to effectively communicate and influence your employer brand to your internal and external stakeholders and measure your ROI with strategic metrics and analytics to identify greater employee insights and recruitment opportunities.

 

Packed with real-life case studies and interactive discussion sessions, you will leave this program with practical skills, powerful techniques and frameworks to successfully drive your employer branding and talent acquisition strategy for sustainable business growth.

 

What You Can Expect

  • Gain clear understanding of your target groups, including Gen-Y / Millennials
  • Develop an effective Employer Value Proposition (EVP) that attracts the right target group  
  • Utilize effective frameworks to build, design and execute successful employer branding strategy 
  • Master different digital and social media media platforms to create high recruitment impact with lowest cost 
  • Create effective branding campaigns that align with your employer brand and organization needs
  • Understand the engagement drivers and develop highly compelling employee experience 
  • Effectively measure your ROI with acquisition metrics and analytics 

Who Will Benefit Most

This programme is designed for, but not limited to, CHRO, President of Human Resource, Vice-President of Human Resource, HR Director, HR Manager, HR Executive, Employer Branding Specialist, Employer Branding Manager, Talent Acquisition, HR Generalist, Communication Manager, Brand Manager, Recruitment Marketing, Head of HR, as well as all HR professionals who are involved in planning, managing and executing effective employer branding and talent acquisition strategy. 

Program Outline

DAY ONE

 

Differentiating Organizations through People and Capabilities

  • Competitive advantage 
  • Opportunities for differentiation
  • Role of organizational capabilities
  • Human and social capital and recruitment’s contribution
  • Innovation vs Disrupt HR
  • Differentiation as an additional basis for employer branding
  • Understanding your target audiences, including Gen-Y / Millennials
  • Case study

Understanding Engagement Drivers and Developing the Employee Experience

  • Extrinsic and intrinsic motivation and the crowding out effect
  • The key drivers of engagement and retention which are common to different demographics / psychographics, and how these can also vary according to individual
  • The increasing need to personalize the offer to appeal to diverse motivations
  • UX design and design thinking
  • Exercise: Design Thinking Simulation

Organizational Purpose and Values

  • Purpose / mojo
  • Values
  • Competencies
  • EVP
  • Department, team and individual levels
  • Principles (agile, lean)

Employer Branding to Create Pull Based Talent Attraction

  • Developing an employer brand based upon the EVP and organizational practices
  • Communicating / influencing the employer brand
  • Career sites, jobs boards and rating sites (Glassdoor etc)
  • Use of employer branding to support other people’s processes
  • Planning for engagement and retention of recruited employees - ensuring the promised job and organizational benefits are delivered
  • Creating employee ambassadors
  • Exercise: reviewing different organizations’ employer brands and recruiting approaches
  • Case study

 

DAY TWO

 

Innovation in Talent Acquisition

  • Linking recruitment to human capital strategy and workforce planning
  • Recruitment’s contribution to social capital 
  • Sourcing, employee referrals and alumni recycling
  • New approaches e.g. gamification
  • Candidate experience
  • Talent
  • Future of the recruiting function

Developing the Talent Acquisition Process / Conversation

  • Design of processes, services and networks
  • Recruitment as a process and as a conversation
  • Process design methodology
  • Exercise - redesigning the talent acquisition process
  • Case study

New Talent Acquisition Technologies

  • Recent evolutions in technology and the opportunities these provide for recruitment 
  • Best practices in use of e-recruitment and internet based applications 
  • Evolution of recruiting systems
  • Social and mobile and digital apps
  • Serious games
  • Virtual and augmented reality
  • Big data systems and cognitive computing / machine learning
  • Case study

Developing Acquisition Metrics and Analytics

  • Linking measures to objectives
  • Quality vs time and cost
  • Identifying descriptive and predictive analytics from links between measures
  • Exercise - plotting one participant’s recruiting objectives, measures and identifying analytics
 

CFOs Leadership :
Experience Clariden
Discover how our leadership program has shaped the perspectives of CFOs across Asia
 
Venue: InterContinental Sydney, Australia
Date: 28 - 29 August 2017
Faculty: Jon Ingham
Early Bird 1: AU$1,995 (by 29 June 2017)
Early Bird 2: AU$2,195 (by 27 July 2017)
Regular Fee: AU$2,295
Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat
(1 discount scheme applies)
Contact: clarice.thompson@claridenglobal.org
 
 
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