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Executive Education
Clariden Leadership Institute
Effective Fundraising & Marketing For Nonprofits: Strategies That Work To Improve Financial Sustainability
Corinne Habel
Women’s & Children’s Hospital Foundation

This program has been independently reviewed and approved by CFRE
Corinne Habel, Women’s & Children’s Hospital Foundation
  • Former Board Member of FIA South Australia
  • Former Board Member and Chair of Fundraising Committee of Cora Barclay Centre, Adelaide South Australia
  • Certified Zenger-Miller Facilitator
  • Raised over $2.3 million for a new Music Centre and Multi-purpose Hall
  • Raised more than US$5.5 million annually from donors with the capacity to make gifts of at least $10,000

Corinne is a highly experienced director and executive with expertise in business development and fundraising in diverse not for profit sectors including humanitarian, hospitals, education, environment, arts and faith based. She brings over 20 years’ experience in implementing effective global strategies. Corinne consistently achieves stretch targets, business viability and sustainable strategic relations. She is a results oriented team player and has successfully implemented numerous change management initiatives.

 

Time and again, Corinne has developed new and innovative fundraising, communication and business strategies from the ground-up which have been based on strong analytical research and planning skills and have resulted in significant revenue growth. Her excellent interpersonal and relationship building skills, across all levels, have been a key factor in her ability to negotiate effectively with and influence, at all levels of corporate, foundation, government and the community. Combined with her passion for and commitment to improving bottom-line performance and best practices, Corinne has continually met and exceeded ROI and targets in a highly competitive multinational marketplace.

Full participation in Effective Fundraising & Marketing for Nonprofits: Strategies That Work to Improve Financial Sustainability is applicable for 14 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Program Summary

The nonprofit sector is facing major fundraising challenges. Government cutbacks, shrinking donations, and business belt-tightening mean revenue shortfalls that could prevent organizations from fulfilling your missions. To survive and ultimately thrive, a nonprofit needs effective revenue strategies and an organizational culture that champions them.

 

Designed for non-profit leaders, board members, and fundraising professionals who are involved in planning, managing and executing effective fundraising & marketing programs, this comprehensive 2-day program is designed to provide you with effective strategies and powerful techniques to plan, manage and execute your fundraising and marketing strategy to improve your financial sustainability.

 

Led by Corinne Habel, one of Australia’s highly experienced expert in business development, international aid and fundraising for NPO, she will provide you with strategic perspectives and frameworks to align your fundraising and marketing strategy with your organization’s mission and show you how to formulate a powerful value proposition that strongly supports your organization’s cause. You will discover how to build a broad constituency of donors aligned to your mission, determine the right level of funding diversification to ensure financial sustainability and use tactical fund raising campaigns such as challenge drives, stretch gifts, corporate matching, year-end drives, corporate partnerships and major campaigns to power revenue, increase access to wealthy donors, and raise your community profile. In addition, you will learn to master effective marketing techniques to raise the awareness and cause of your organizations’ missions and how to select the right communication strategy and channels to attain your desired effect.



Programs, dates and locations are subject to change. In accordance with Clariden Global policy, we do not discriminate against any person on the basis of race, color, sex, religion, age, national or disability in admission to our programs.

Introduction

Non-profits face a myriad of challenges in establishing and maintaining financial sustainability, and these challenges are exacerbated for non-profits serving low-resources, high-need communities. Innovative fundraising techniques, as well as clear, consistent marketing and branding will help communicate a non-profit’s social mission to funders and the community more effectively and improves financial sustainability. 

 

The problem here is that many non-profit companies face difficulties in accurately understanding their target audience as to what drives their behavior to donate and contribute. In addition, they are ineffective in their digital and non-digital marketing techniques to communicate and positively influence their stakeholders. Many also highlighted the poor fundraising strategies, execution plan and assessment frameworks to achieve greater return on investment.

 

Without in-depth knowledge, effective frameworks and techniques to plan and execute an effective fundraising and marketing strategy, non-profit companies will face diminishing fund, financial instability and weak sustainability.

 

Designed for non-profit leaders, board members, and fundraising professionals who are involved in planning, managing and executing effective fundraising and marketing strategies, this comprehensive 2-day program is designed to provide you with effective strategies and powerful techniques to plan, manage and execute your fundraising and marketing strategy for successful outcomes and improve your financial sustainability.

 

Led by Corinne Habel, one of Australia’s highly experienced expert in business development, international aid and fundraising for NPO, she will provide you with strategic perspectives and frameworks to align your fundraising and marketing strategy with your organization’s mission and show you how to formulate a powerful value proposition that strongly supports your organization’s cause. You will discover how to build a broad constituency of donors aligned to your mission, determine the right level of funding diversification to ensure financial sustainability and use tactical fund raising campaigns such as challenge drives, stretch gifts, corporate matching, year-end drives, corporate partnerships and major campaigns to power revenue, increase access to wealthy donors, and raise your community profile. In addition, you will learn to master effective marketing techniques to raise the awareness and cause of your organizations’ missions and how to select the right communication strategy and channels to attain your desired effect.

 

Packed with real-life case studies and interactive discussion sessions, you will leave this program with practical skills, powerful techniques and in-depth knowledge to successfully drive your fundraising and marketing efforts to greater heights and drastically improve your financial sustainability in the long run.

What You Can Expect

By the end of this program, participants will be able to:

  • Design a robust fundraising strategy and plan that aligns with your organization’s mission and goals 
  • Effectively select the right communication strategy and channel to reach and influence your stakeholders 
  • Build a broad constituency of donors aligned to your organization’s mission 
  • Use effective fund raising campaigns from challenge drives to corporate partnerships to increase fund raising capacity and raise your community profile 
  • Create a powerful value proposition and mission for your donors and stakeholders 
  • Master effective online and offline marketing techniques and best practices to build your stakeholder base 
  • Lay out an effective framework for successful execution of your fundraising strategy 
  • Accurately track and measure the return on investment of your fundraising effort

Who Will Benefit Most

This program is designed for, but not limited to, Non-Profit Leaders, Marketing Managers, Communication Managers, Government Leaders who work with Community Programs, Board Members, as well as all Fundraising professionals who are involved in planning, managing and executing effective fundraising and marketing strategies.

Program Outline

Day One| Morning Session

  • The intersection of brand awareness and fundraising viability
  • Diversification of revenue 
  • Developing key messages for your audiences
  • Exercise 

 

Day One | Afternoon Session

Let’s break it down: Fundraising strategies

  • Attracting & retaining smaller ($<1,000) donors
  • Attracting & retaining larger ($1,000) donors
  • Exercise

 

Day Two | Morning Session

Let’s break it down:  Fundraising strategies

  • Attracting & retaining corporate support
  • Attracting & retaining Foundation and other support
  • Exercise

 

Day Two | Afternoon Session

Let’s break it down: Marketing

  • What’s on your website?
  • Digital strategies for success
  • Final exercise

CFOs Leadership :
Experience Clariden
Discover how our leadership program has shaped the perspectives of CFOs across Asia
 
Venue: Shangri-La Hotel Singapore
Date: 11 - 12 July 2018
Faculty: Corinne Habel
Early Bird 1: S$2,595 (by 16 May 2018)
Early Bird 2: S$2,795 (by 13 June 2018)
Regular Fee: S$2,895
Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat
(1 discount scheme applies)
Note: GST is applicable to participants from Singapore registered companies.
Contact: karen.williams@claridenglobal.org
 
 
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