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Executive Education
Clariden Leadership Institute
Advanced Predictive and Augmented Analytics (Sydney)
Santiago Vela
Kenworth Australia
Santiago Vela, Kenworth Australia
  • Over 20 years of global experience in Business Intelligence and Analytics with recent special focus on digital transformation through technology and data 
  • Global Lecturer in Business Strategy and Advanced Analytics in ILSC Education Group, Institute of Digital Marketing, Kaplan Business School, Box Hill Institute, Ningbo School of Foreign Affairs and Carrick Institute of Education 
  • Inbound Certified by HubSpot and awarded as Marketing Specialist by VETTASESS Melbourne 
 

Advisor to organizations and business leaders interested in pursuing a business-first digital agenda, with a specific focus on the transformation of the enterprise through technology and data. Areas of experience and expertise include Strategy, Innovation, Marketing Automation, Customer Experience, Augmented Analytics and Blockchain Systems. Santiago is a Digital Marketing and Business Intelligence Expert with a strong background in Strategy & Consultancy. A professional with extensive experience in managing large-scale digital projects covering marketing, sales, service, and web applications. Also, a creative with sharp experience in UX design and Digital production.

 

Before joining the multinational PACCAR Inc. as its Digital Marketing Head, Santiago was the Director of Marketing Studies at the Ningbo School of Foreign Affairs in China and Marketing Management lecturer at KBS (Kaplan Business School) in Melbourne. As an entrepreneur, Vela was the co-founder of Beautiful Marketing Australia, one of the first Inbound Marketing agencies in Australia. Santiago also has experience in other industries/sectors including Financial Services, Manufacturing and Government and in a wide range of areas including Change Management and Design Thinking. Santiago’s mentors are influential leaders including Sir. Richard Branson, Tom Peters, Ken Robinson, Simon Sinek, Seth Godin and Gary Vaynerchuk and his current research include Native Advertising, CRM Integrations in the Cloud, Human Centered Design and Advanced Augmented Analytics.

 

 

Testimonials

"Santiago’s digital marketing experience has been critical to our operation as we developed a new distribution channel in Australia. His expertise in web development and content management systems have proven to be extremely helpful, delivering excellent results." PACCAR Leasing Company Australia 

 

"Santiago is not only a great professional, but also is up-to-date with lots of techniques and knowledge, that is required to be successful as a proper professional. His mentoring is quite unique, giving real examples of how to think different, as well as super practical and useful, which is way better than traditional education based on old studies and presentations that might not be even relevant nowadays in the real world." - Grasshopper International

 

Program Summary

Led by Santiago Vela, an International Strategic Consultant in advanced analytics, Santiago will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. You will discover commonly used algorithms for predictive analytics using practical case studies. With insights from extensive consulting work around the world and his research on many large multinationals on data analytics, this program will examine the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. You will discover the tips and tricks that are essential for successful predictive modeling, theory behind predictive analytics and techniques for conducting successful predictive analysis. 

 

You will also learn how to utilize augmented analytics which leverages machine learning and natural language processing to improve contextual awareness and help you visualize information across the entire data and analytics workflow and drive unbiased results. Through this program, you will discover why data is your single most powerful tool and how to translate big data into meaningful, usable business information.



Programs, dates and locations are subject to change. In accordance with Clariden Global policy, we do not discriminate against any person on the basis of race, color, sex, religion, age, national or disability in admission to our programs.

Introduction

According to the 2017 Gartner Critical Capabilities for BI and Analytics Platforms report, the number of users of modern business intelligence and analytics platform that are differentiated by smart data discovery capabilities will grow at twice the rate of those that are not, and will deliver twice the business value by 2021. We are shifting from Big Data analytics to automating insights via analytics initiative. Leveraging augmented reality data insights can be automated with the assistance of machine learning and natural language generation (NLG), which in return could facilitate a faster and more apt data-based decision making.

 

Led by Santiago Vela, an International Strategic Consultant in advanced analytics, Santiago will show you how to analyze data, uncover hidden patterns and relationships to aid important decisions and predictions. You will discover commonly used algorithms for predictive analytics using practical case studies. With insights from extensive consulting work around the world and his research on many large multinationals on data analytics, this program will examine the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. You will discover the tips and tricks that are essential for successful predictive modeling, theory behind predictive analytics and techniques for conducting successful predictive analysis. 

 

You will also learn how to utilize augmented analytics which leverages machine learning and natural language processing to improve contextual awareness and help you visualize information across the entire data and analytics workflow and drive unbiased results. Through this program, you will discover why data is your single most powerful tool and how to translate big data into meaningful, usable business information.

What You Can Expect

By the end of this program, participants will be able to: 

  • Future proof your organization’s business strategy by leveraging emerging augmented analytics 
  • Understand the critical technologies that are shaping a new era in marketing automation and business dashboard interphases 
  • Lead large-digital technology projects by understanding how to integrate unstructured data in your marketing mix 
  • Predictively design and understand the Product Life Cycle of key product and service categories within your organization 
  • Leverage Augmented Analytics to harness business decisions and stay competitive in global markets 

Who Will Benefit Most

This program is designed for, but not limited to, middle to senior level professionals who are involved in Data Sciences, Big Data Analytics, Business Intelligence, Marketing Intelligence practitioner. It is also relevant for Chief Technology Officer, Chief Information Officer, and IT practitioners that are interested in mastering the essence of augmented analytics to optimize their business excellence to gain a competitive edge in the global market.

Program Outline

Day 1

 

Session 1: INTRODUCTION: ADVANCED PREDICTIVE ANALYTICS ‘TODAY’S ANALYTICS DISRUPTOR.’

  • Learning Outcomes
  • Endorsements

 

Session 2: EXPLORING THE BUIDING BLOCKS OF AUGMENTED ANALYTICS (3 HOURS)

  • Defining Business Intelligence (BI)
  • Embracing Advanced Predictive Analytic
  • How is the Big Data Revolution going?
  • Machine Learning

 

Session 3: ARTIFICIAL INTELLIGENCE (BROAD AND NARROW)

  • Prescriptive Analytics
  • Augmented Analytics today
  • Round Table Exercise “How to analyze current and historical facts to make predictions unknown events using Advanced Predictive Analytics

 

Session 4: PRINCIPLES OF PRESCRIPTIVE AND AUGMENTED ANALYTICS

  • Data Mining
  • How to Prepare Data
  • Finding Patterns in Data

 

Day 2

Session 1: PRACTICAL WORKSHOP

  • Practical Workshop 1: Types Of Data You Have In Your Company
  • Practical Workshop 2: How To Extract Insights From Data


Session 2: UNDERTANDING THE POWER OF TODAY’S PREDICTIVE AND AUGMENTED ANALYTICS

  • Implication for the Individual
  • Implications for the Organization
  • Implications for Governments and Regulators


Session 3: POSITIONING ANALYTICS PROJECTS IN AN ORGANISATION

  • How to Define an Augmented Analytics Project
  • Data Management and Business Strategic Direction
  • Insights: Governance and Sharing Polices
  • Adoption Rate of Augmented Analytics
  • Risk Analysis
  • PRACTICAL ACTIVITY 3: INTERPRETING DATA FROM LINE GRAPHS


Session 4: FUTURE OF BUSINESS INTELLIGENCE AND ANALYTICS

  • Citizen Data Scientists and Experts Data Scientist
  • Natural-Language Generation
  • PRACTICAL ACTIVITY 4: PACCAR AUSTRALIA DIGITAL TRANSFORMATION.
  • CLOSURE
    • Recommendations
    • Vendors
  • Q&A SESSION

CFOs Leadership :
Experience Clariden
Discover how our leadership program has shaped the perspectives of CFOs across Asia
 
Venue: Amora Hotel Jamison Sydney
Date: 26-27 November 2018
Faculty: Santiago Vela
Early Bird 1: AU$2,295 (by 10 October 2018)
Early Bird 2: AU$2,495 (by 7 November 2018)
Regular Fee: AU$2,595
Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat
(1 discount scheme applies)
Contact: mandy.denver@claridenglobal.org
 
 
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