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Executive Education
Clariden Leadership Institute
Product Design, Innovation & Commercialization (Sydney)
Tim Stroh
Industrial Design Consultant
Tim Stroh, Industrial Design Consultant
  • Author of award-winning book “A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior”

  • Winner of the 4th Annual Ethical Investor Sustainability Award for new product design of an under-home large volume water bladder

  • Produced an innovation methodology adopted by Fosters Brewing Group
  • Developed over 100 successful products across multiple industries – from household improvement items, to patented SaaS – by collaborating with teams from small start-ups to Fortune 1000 companies.

 

Tim Stroh is a highly experienced innovation and product development executive with experience gained while fulfilling senior executive roles in large organizations, as a consultant, and as an entrepreneur.

Tim was formerly Head of Product and Strategy at Sports Technology Group, CEO of Impact Data a successful SaaS provider, and Group Manager of Product Development and R&D at Gale Pacific Ltd.  In these roles, he led hundreds of products from ideation or conceptualization through to successful commercialization.

He is the author of the award-winning book A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior, a variety of academic papers, as well as innovation and product development methodologies adopted by companies ranging from the Gale Pacific and Fosters Brewing Group to startups such 1Touch. He speaks regularly on the topic of innovation to both corporate and academic audiences including at conferences such as the Emerging Innovation Summit held by the Royal Melbourne Institute of Technology (RMIT). He is a mentor within the Deakin University SPARK program and has contributed to their MBA program.

Tim has been awarded patents in the United States and Australia as well as awards for specific products including the 4th Annual Ethical Investor Sustainability Award for new product design of an under-home large volume water bladder.

Tim is at the forefront of innovation thinking and practice and has assisted in the development of numerous product executives throughout Australia, Asia and internationally.

Program Summary

Developed for designers, product managers, and others who wants to develop the next generation winning product design, this program will show you how to create some of the best product designs in the field. You will understand how to discover and interpret customer pain, and learn how to use consumer research to guide your team through each step of product creation. From design led innovation to learning frameworks and principles that every successful product designers use, this program is essential for anyone who wants to develop the next generation breakthrough product.

Led by Tim Stroh, award-winning author and patent holder of award winning products, Tim will show you how great designers develop successful products from Nespresso coffee makers to Tesla Model S. You will discover how to develop definitive business model and strategies to commercialize your product, from pricing, idea generation and prototyping, to delivering with current state of manufacturing technology.



Programs, dates and locations are subject to change. In accordance with Clariden Global policy, we do not discriminate against any person on the basis of race, color, sex, religion, age, national or disability in admission to our programs.

Introduction

In the last 5-10 years, research from a variety of disciplines including the neurosciences, economics, and a variety of business programs has revealed more about why innovation and new product projects succeed and fail than was ever previously available. Most of this research is only just emerging from the academic community. Understanding and applying it will empower business leaders to separate the facts from the hype and deliver to their organizations a substantial competitive advantage.

In a world defined by rapid changes in technology and market conditions, innovation and effective organizational agility are requirements of survival. Yet 75% to 90% of innovation projects, new products, and organizational change initiatives fail. Understanding why and what you can do within your organization is the key to sustained value creation.

Led by an industry specialist with more than 25 years of experience and who has taught at innumerable courses globally, Tim Stroh will guide you with the latest development guidelines and controversial challenges on the product & brands design, leveraging latest technology and analysis of the market environment.

Tim has been awarded patents in the United States and Australia as well as received awards for specific products including the 4th Annual Ethical Investor Sustainability Award for new product design of an under-home large volume water bladder. He is the author of the award-winning book A Deeper Truth: The New Science of Innovation, Human Choice and Societal Scale Behavior, a variety of academic papers, as well as innovation and product development methodologies adopted by companies ranging from the Gale Pacific and Fosters Brewing Group to startups such as 1Touch. He speaks regularly on the topic of innovation to both corporate and academic audiences including at conferences such as the Emerging Innovation Summit held by the Royal Melbourne Institute of Technology (RMIT). He is a mentor within the Deakin University SPARK program and has contributed to their MBA program.

What You Can Expect

By the end of this program, participants will be able to:

  • Innovate new products with design thinking and product design processes used by every successful product designers
  • Discover and empathize your real customer needs by understanding exactly who your customers are, what they want, and how to build products that make them happy
  • Explore and develop sustainable design with design thinking and marry it with a definitive business model with the right price point and value proposition
  • Prototype and test your new product with effective proof–of-concept prototyping and proof–of-concept testing
  • Understand how to deliver with current state of manufacturing technologies and design communications

Who Will Benefit Most

This highly interactive program is designed for Executives, Managers, Directors, Head of Departments, C-Suite Level in, but not limited to, design engineering, product planning & development, materials & manufacturing, prototyping as well as practitioners that are involved in business development and sales & marketing in the organization.

Program Outline

Day 1:

Session 1: Introduction

  • Overview

  • Goals & Objectives (What are you hoping to achieve? To get from these workshops?)

  • The Realities of Innovation and New Product Development
(Statistics, Fact vs Hype)

  • New Science (Predictive Accuracy)

  • Why large companies appear to be so bad at it



Session 2: Suceeding Where Others Fail

  • Universal Characteristics of Successful Programs 
(Amazon, Proctor & Gamble, Apple - Objectivity, Nontraditional Definition of Core Business, Disciplined use of Systems, Start with Strategy, Learning Organization, A full Toolbox - not a belief in one silver bullet)

  • Why distinguishing between R&D, Innovation, and Product Design/Development is fundamental to success

  • Objectivity Tools


Session 3: Where Do You Start? Innovation Strategy.

  • A quick win. What is already out there, how you frame the challenge and ask the question

  • What kind of innovation or product development?

    • (Incremental vs Disruptive, Sustaining vs Strategic) (You can’t create a disruptive new word processor, only an incrementally better one - you can create a disruptive new way to produce documents)
    • (R&D driven vs Customer Feedback Driven vs a focused effort to move from fulfilling a Proximate need toward fulfilling the Ultimate Need)
  • Production method, logistics method, product, or business model
  • Don’t start with ideation, start with Strategy. Effective strategy requires an Ecosystem map, defining spontaneous demand, and a review of Hard trends, forces and influences, competitive environment, clarity of what do you value, and what arenas are worth the effort.

  • Fill your toolbox with tools - this is the only way to make certain you can overcome the standard challenges (Internal, Technical, Capital, External, Human factors, Execution, Complexity, Predicting what will succeed

 

Session 4: Tools, Methods & Theories

  • Disruption
  • Spin-off and Independent vs In-house
  • TRIZ (High degree of technical specificity)
  • SIT
  • Cognitive models / Thinking methods / problem-solving methods
  • Stage Gate
  • Collaboration
  • Open Innovation
  • Voice of the Customer (VOC)
  • Lean, MVP and MAP
  • Agile
  • Design Thinking and the Product Design Processes / Design-led innovation
  • Journey Maps
  • Business Model Canvas



Day 2:

Session 5: Ideation, Discovery, and Empathizing with a Buyer

  • Problem Analysis - Proximate vs Ultimate, High-Value High-Dissatisfaction, Clayton Christensen’s four areas of focus
  • What is already out there, how you frame the challenge and ask the question
  • Generating & Capturing ideas (Sources of Ideas for New Products, Hero or Genius vs. Systematic Tools and Systems, Internal or External, Brainstorming or Quiet Contemplation, etc)(Asimov, Inventium, Little red box)
  • What is Design and what is Innovation? Design Led Innovation
  • Who is the customer, user research, and understanding the customer’s needs
  • Ideation
  • Creative Thinking
  • Design Thinking
  • Idea Generation & Ideation
  • Filtering of ideas
  • Rank criteria and select the best solutions.
  • Evaluating Ideas, Making a Decision to Investigate a New Product Idea
  • Selecting ideas? Idea Screening / Project selection Business-case/Viability
  • Customer-Focused Development
  • Define the Market – A Starting Point
  • Understanding the Voice of the Customer (VOC)
  • Voice of the Customer Methods and Best Practices
  • Organizing and Interpreting VOC Data

 
Session 6: Business Models

  • Define Business Model, Business Model Canvas and Value Proposition
  • Function Analysis
  • Cost Analysis
  • Price Point
  • Value Proposition
  • Product Definition
  • Business Model Innovation


Session 7: Risk Mitigation / Derisking Innovation and New Product Development

  • Most expensive assumption test
  • Rapid prototype
  • Hi-Fidelity prototype
  • Design, test and quickly and effectively
  • Usability requirements, in situ, live fire
  • Minimum Viable Product
  • Proof-of-concept prototyping
  • Proof-of-concept testing
  • Avoiding the Pitfalls – Applying Lessons Learned - Learning Organization

 

Session 8: Your Process - Implementing in your organization

  • Establishing a Repeatable vs. Ad-Hoc Development Process
  • Tailor the Process to Different Project Types
  • Key Activities by Project Phase
  • Performance Measurement & Metrics
  • Innovation Strategies, Spin-off vs In-house, Focus on incremental and an intent to acquire the disruptive
  • The critical importance of psychological safety
  • Open Innovation, Ecosystems, Industry 4.0 (Future technology), and new trends in innovation
  • Managing “sustainability” in innovation
  • Implementation and Execution risks – Make It Happen
  • Assessing Your Product Development Process Against Best Practice
  • Creating an advantage Environment

With a number of hands-on workshop group activities and supported by real-life case studies

 

Course’s Free Takeaway: 

  • The Hard Science Checklist
  • Organizational Success Checklist
  • Innovation Strategy Workbook
  • Innovation and Product Development Tools reference list
  • Successful Market Entry Worksheet

CFOs Leadership :
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Discover how our leadership program has shaped the perspectives of CFOs across Asia
 
Venue: Amora Hotel Jamison Sydney
Date: 18 - 19 February 2019
Faculty: Tim Stroh
Early Bird 1: AU$1,895 (by 27 December 2018)
Early Bird 2: AU$2,195 (by 24 January 2019)
Regular Fee: AU$2,295
Group Discount: 2nd participant get 10%, or register 3 participants and 4th participant get a complimentary seat
(1 discount scheme applies)
Contact: karen.williams@claridenglobal.org
 
 
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