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Understanding your need to create a sustainable Customer Advocacy program to better serve the next generation customers, Clariden Global cordially invites you to the Customer Advocacy And Complaints Resolution Conference: Championing Customer Priorities At The Heart Of Your Organization, this coming May 2021.

Join the global gathering of Customer Advocacy experts and thought leaders in the region to better understand, incorporate and devise strategic customer-centric strategies. This event is carefully researched and curated with the most desired and unparalleled insights on Customer Advocacy featuring the latest regulatory updates, challenging issues, and insightful keynote sessions that will help you drive a more successful and effective customer advocacy initiative.

Mark 19 – 21 May 2021 in your calendar and book your seat now! Join us in harnessing the promising potential of the Customer Advocacy And Complaints Resolution Conference by tapping into the expertise of Customer Advocacy professionals with leading case studies and proven solutions.

We look forward to welcoming you!

1. Advocating For The Vulnerable – How Suncorp’s Customer Advocacy Practices Gives Vulnerable Customers A Voice
2. How IAG Uses Data Analytics To Identify Systemic Issues Vulnerable Customers Are Facing
3. Using Service Design To Improve Complaints Resolution And Handling
4. Using Speech Analytics In Call Centers To Identify Vulnerable Customers And Resolve Complaints Handling More Effectively
5. Turning Disappointing Experiences Into A Great One
6. How Yarra Valley Water Strengthened Its Commitment To Customer Advocacy With Fairer Treatment
7. How Customer Advocacy Helped Teachers Mutual Bank To Win The ‘World’s Most Ethical Companies’ Award With Highest Net Promoter Score
8. Putting Vulnerable Customers First: How Customer Advocates In NRMA Are Identifying And Protecting Vulnerable Customers
9. How RACQ Is Using Voice Of Member To Drive Their Member Experience Strategy

1. Be inspired by proven success stories of how customer advocacy leaders have overcome stumbling blocks in the complaints resolution experience and boosted business with leading customer programs
2. Gain valuable insights and best practices around establishing a customer advocacy program that works for your organization, field and unique customer base
3. Interactive, outcome-focused roundtable discussions that help answer pressing questions and assist delegates in kick starting their customer advocacy development
4. Get the latest updates from the regulatory side of customer handling and compliance
5. An exclusive platform for industry experts to address key issues in customer advocacy and complaints resolution, and the impact this has on business
6. A valuable opportunity to engage and forge partnerships with thought leaders, business leaders, policymakers and more
7. Learn more about the critical role service design plays in formulating a winning customer advocacy program
8. See how data and analytics can help you bring better support to your most vulnerable customers
9. Get a glimpse into how organizations can restructure customer support to avoid common obstacles and foster impactful collaboration with business lines
10. Find out how the call center can be tapped as a hub of critical insights that help drive a more effective customer advocacy initiative

Workshop A: Using Data Analytics To Identify Systemic Issues Vulnerable Customers Are Facing

In the wake of the damaging Hayne royal commission, the need to ensure the protection of vulnerable customers and restore trust has never been greater for customer-facing businesses. From policies to products to support services, every customer interaction generates data that conceals powerful insights into the issues and difficulties faced by certain segments of a customer base, such as the elderly, the bereaved and the uneducated. Learning to mine these insights and effectively address such customers’ needs and wants is a job for analytics. Join us at this session to see how data analytics can be applied – and is already being applied – in various industries to identify and support vulnerable customers.

Workshop B: Service Design In Complaints Resolution And Handling

In today’s digitally disrupted business landscape, companies face digital-native and software-driven competitors whose services customers are increasingly exposed to. Reliable, real-time, high-quality service at customers’ fingertips is increasingly growing from differentiator to common requirement, and yet complaints management remains an area where the gap between customer expectations and reality looms large. Various technologies and strategies are already in play to help close this gap, both in reducing the incidence of complaints and increasing the speed of resolution. In this exclusive session, you will get a glimpse of some of these and how they enable your organization to redesign complaints management for maximum agility.