Agenda

TIME	AGENDA
09:00	Conference Introduction by Chairperson Highlights on Conference Day 1 Key Sessions
	MARTIN NEWMAN Founder & Chairman Practicology

09:15	Keynote: Store Experience of the Future: How Digital Innovations and Experiential Retail is Transforming Customer Experience
	Exploring the next evolution of smart ecosystem on how to transform inherently traditional store portfolio to boost value in-store experience and continuously surprise and delight your customer Discover on how staying true to your brand and living out your brand promise Hear retailers create exceptional experiences across all customer touch points in in-store Best practices in engaging employees in your CX vision
	PATRICK FALLMANN Managing Director umdasch The Store Makers

09:45	Chief Marketing Officer Panel: The Next Major Revolution in Transforming in-Store Customer Experience
	Emerging innovation trends that help retailers to break through the barrier of in-store challenges What is the right technology to improve your current store design for greater in-store experience Essence in leveraging retail technology to close the gap between Millennials’ expectation
	RAMI KABANI General Manager Innovators Store

*Morning Refreshments & Networking Session*

10:30	AR Store Experience of the Future: How Home Centre is Re-Defining Shopping Experience by Launching AR App with Holographic
	DAVID QUAIFE Head of eCommerce/OmniChannel Home Centre

11:00	IKEA Case Study: How IKEA is Transforming into VR to Elevate the In-Store Experience
	Emerged with new tech such as store VR experience include entertainment that draw in customer Highlight key features of incredible technology taking the next level and trying to educate consumers and draw potential guests to the store The best business to integrate all their shopping experience for a unified great experience

11:30	Robotic Store Experience with Pepper- First Humanoid Robot in Brick-and-Mortar
	Incorporating the ‘social’ robots, exhibit social behaviour in recognizing, assisting, and following customer needs Discover on how robots focus on customer experience to enhance personal touch point, engaging interaction, and brand experience The value of social robots being able to attract, serve and satisfy more customer is a key success and increasing revenue

12:00	Project Showcase

*Networking Luncheon*

13:30	Retail, In-Store Analytics: How Big Data and AI are Giving Retailers Insights to Deliver Compelling Shopping Experience
	The insights aid retailers in devising strategies to incorporate innovative cutting edge technologies in their physical stores Embedded with location beacons, store WiFi foot-traffic monitoring and virtual information (such as cameras) allows retailers a detailed overview of customers’ demand, shopping trends, buying patterns etc Combining online and offline shopping journey to create a sense of continuation from one medium to another

14:00	Hyper-Personalization: Integrating AI, Data Analytics, and Marketing to Create Hyper Personalized Customer Experience
	Leverage Sentiment Analytics to determine consumer demand to improve customer service How AI use natural language processing collect data via online medium such as social media, review forums and blog to generate customer insights for better business decision
	ELTON PEREIRA Retail Director Gulf Marketing Group

14:30	Predictive Analytics in Retail Pricing: How Use of Advanced Pricing Analytics Improve Retail Margins
	What’s the most relevant data analytics can be collected from in-store to get a 360 degree of the customer Some examples of how the company has successfully applied to predictive analytics to the pre-purchase behaviour of prospective buyers to the pre-purchase behaviour of customer Predict likelihood to buy for first-timer buyers

15:00	How AI Plays into Every Step in the Retail Customer Journey: From Inventory Management to Product Management

Refreshment & Networking

15:45	Interactive Roundtable Discussion
	1. Utilizing Big Data Analytics in Retail
	2. Making Mobile Check Out a Reality
	3. Applying Blockchain in Retail for better customer experience
	KUMAR PRASOON Group Chief Information Officer (CIO) Al Safeer Group
	DR. MOHAMMAD KHALED Futurist, Digital Transformation, Information Security Expert Al Safeer Group
	4. Developing The Next Generation Digital Retail Infrastructure
	5. Identify Customer Pain-Points and Remove Friction Along the Shopping Journey to Heighten their Experience

16:30	Interactive Panel Discussion: Lessons Learnt from Toys R Us and Retail Innovations Required to Keep Up
	BHASKAR ARYA Head of Projects & Retail Development Landmark Group

17:15	Closing Remarks by Conference Chairman

17:30	Mocktail Networking Session
	Enjoy a glass of mocktail whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates.

TIME	AGENDA
09:00	Highlights on Conference Day 2 Key Sessions by Chairperson
	MARTIN NEWMAN Founder & Chairman Practicology

09:10	Store Technology Experience of the Future: Wearable, Facial Recognition, System Lighting, Mobile POS and More in Shaping Shopper Experience
	Share insights into the role of bricks-and-mortar retail Navigate the pitfalls of change implementation successfully Understand in-depth of the constraints, needs and demand on using aid of robots, VR, smart shelves and in-store navigation, to especially serve customer emotional at the point of sale

09:40	Designing Future Store Experience with Magic Mirrors: How Magic Mirrors Can Deliver Compelling Customer Engagement

*Morning Refreshments & Networking Session*

10:30	Visible Light Communication (VLC) Technology – Discovering New Indoor Positioning System for Greater In-Store Experience and Customer Personalization
	Learn how Aswaaq boost from brand loyalty and offer more personalized and convenient experience via Philips’ VLC Technology Discover how Aswaaq gain customer retention by providing reliable and hyper-accurate location-based service to route customer to what they need and cross-sell to customer on relevant need that give customer a personalized experience

11:00	Seamless Check Out: What Retailers can Learn from New Check Out Free Stores That Enriches Customer Experience

11:30	IoTs and Beacons – Discovering New Customer Behaviour and Optimizing Product Placements Across the Store

*Networking Luncheon*

13:15	Designing Brand Engaging Pop Up and Experiential Retails Stores
	Imaginative retail concepts that are keeping customer coming back for more What to take into consideration when moving forward with new concept How to capture consumer feedback and continuously iterate

13:45	The Rise of Subscription Retail and How AI and Machine Learning is Optimizing Compelling Customer Experience

14:15	5 Reasons Why Retailers Need to Think Unified Commerce: Bridging The Gap In-Between Digital Platform and In-Store
	Best practices in unifying commerce platform in seamless customer-centric journey Emerge mobile such as digital apps, POS, loyalty to help bridge the gap between in-store and online Real-life examples innovation in software and advancement in digital technology
	ALFRED ABI ANTOUN Associate Director – Head of Retail KSA & Egypt JLL

*Afternoon Refreshment & Networking Session*

15:00	Intelligence Conversational Channels: ChatBots Bringing Connected Service to Retail
	Integrate into chat platforms such as Facebook messenger, Skype that allows the bot to convert conversation into customized solutions Increasingly digital marketplace the essence of engagement lies in personalization

15:30	Innovation in Last Mile Fulfilment and Delivery
	Discuss the last mile logistic delivery of online grocery shopping The pressure for speedy delivery gives retailers with the best store network a leg up In-home delivery issues. Such as smart-doorbell and home security start-up that convenience see the packages being delivered from mobiles phones
	AHMED HAMDY Head of Fulfillment & Distribution Al Tayer Group

16:00	Panel Discussion: What Will Be The Next Big Game Changers In Retail That Will Transform The Store in 5 Years?
	How can we blend the digital offering with in-store experience to exceed the expectation of today? Prediction of the future of store experience in 2023
	DEBBIE STANFORD-KRISTIANSEN Chief Executive Officer Novo Cinemas
	SHARAT KUMAR Head of Retail Design and Delivery Meraas Development

17:00	Closing Remarks by Conference Chairman

TIME

AGENDA

Store Experience of the Future Site Tour

Physical retail design and digital technology has become a significant driver for enhancing customers’ in-store experience, business efficacy and boosting sales. Some of the world’s most innovative companies including Apple, Nike, IKEA and ZARA, are at the forefront when it comes to using digital innovations to drive compelling in-store experience.

In this Store Experience of the Future site tour visit, you will have the opportunity to visit some of the UAE’s most innovative technologies that can be used to enhance in-store retail experience. From using augmented/virtual reality to creating immersive in-store experience to understanding how AI-driven in-store analytics can help to create better foot traffic and experiential shopping experience, you will discover how digital innovations can be used to create compelling store experience. You will also have the opportunity to see new technologies such as magic mirrors, interactive changing room, interactive display, IoTs and beacons that can be used to re-define in-store experience.