Agenda

TIME	AGENDA
	AR/VR as a Game-Changer in Re-Defining Customer Experiences and Marketing
09:00	Welcoming Speech, Opening Remarks & Thank You Sponsor Speech by Forum Producer
09:15	Transforming Product Experiences into Product Relationships with The Power of Extended Reality (XR)
	Andre Selton Marketing and Sales Manager Plattar
	on behalf of
	Rupert Deans CEO, One Fat Sheep Founder, Plattar
09:45	Propelling the Future of Augmented and Virtual Reality with New Innovations and Devices
	Priscilla Harris Head of Virtual Reality, ANZ HTC Vive
10:15	Morning Refreshments & Networking
	Experiential Case Studies of AR/VR as a Game-Changer in Retail, Consumer, Hospitality, Travel & Entertainment
10:30	AR and VR for the Retail Environment
	Brendan Forster Head of Creative Strategy Virtual Immersive
11:00	Creating a Liveable Brand Story in XR
	Samuel Tate Senior Immersive Experience Designer PHORIA
11:30	How Changing Consumer Behaviours are Driving AR, VR and 5G
	Andres Torres Head of Marketing, ANZ Ericsson
12:00	Tech Led Content or Content Led Tech: An ABC Case Study
	Angela Stengel Head, Content Ideas Lab Australian Broadcasting Corporation
12:30	Lunch & Networking
13:30	Interacting in Insurance – Using VR and AR to Change the Way Customers Make Decisions About Safety
	Harriet Wakelam Director, Design Centre IAG
14:00	How Australia Post is Experimenting with AR to Re-imagine the Online Shopping Customer Experience
	Pete Young Head of MyPost Consumer Australia Post
14:30	VR Museums, Galleries, Libraries, Archives and the Attractions Industry: How VR Will Improve Visitor Experience – The National Museum of Australia VR Experience
	Tina Brandt Visitor Experience Program Manager National Museum of Australia
15:00	*Afternoon Refreshments & Networking*
15:30	Inducing and Augmenting Emotional and Cognitive States in VR
	Damian Moratti CEO Liminal VR
16:00	Deriving Business Value from Immersive AR Experiences
	Dirk Ullrich Director – Design Led Innovation, Emerging Technology Accenture
16:30	The Intersect of Blockchain + ARVR + AI: applications in the Learning environment
	Kieran Nolan Educational Technologist, Wooranna Park Primary School CoderDojo Mentor Launched for the school, a 24/7 International Virtual Learning Environment in Minecraft, Victoria’s first CoderDojo, Australia’s first Immersive Education Club, the world’s youngest Cisco class, and the very first School on the Blockchain
17:00	Closing Remarks by Forum Chairman
17:05
	Champagne Networking Session Enjoy a glass of champagne whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates.

TIME	AGENDA
09:00	Welcoming Speech, Opening Remarks & Thank You Sponsor Speech by Forum Producer
09:15	AR/VR: Are These the ‘good old days?’
	Jason Juma-Ross Head of Tech and Telecom Strategy, Asia Pacific Facebook
09:45	AR/VR Reality Implementation for the Agriculture and Livestock Sectors
	Brett Wiskar Chief Future Officer WILEY
10:15	Morning Refreshments & Networking
10:30	AR Project Management Strategies – Lessons from Past Projects: Deep-Dive into Some of the AR Projects Implemented How to implement What is the team size need The project metrics Managing project schedules Successful Rollouts
	David Francis Managing Director, Virtual Method Head of APAC, Zappar Head of ANZ, Realwear
11:00	Making the Magic Happen: Evaluating and Financing Technology Innovation Upon Emerging Technology Platforms
	Chris MacKenzie Director Opaque Media
11:20	The VR Experience by Dementia Australia
	Dr Tanya Petrovich Business Innovation Manager, Centre for Dementia Learning Dementia Australia
11:40	Mixed Reality, Media and Advent of Telco Networks
	Gagan Singh Tech Strategy Expert, Product Strategy & Innovation, Telstra Labs Telstra Corporation
12:00	Panel Discussion:
	The Future of Augmented Hearing Understanding the insights and trend of consumer/end-user behaviours Applying marketing automation and customer journey mapping Unlocking the mysteries of SLAM (simultaneous localisation and mapping) Lightfields versus Holograms. Advancing interactive lightfield interfaces that don’t require AR/VR headgear. ROI: How to Maximise your Investments in AR/VR and Reduce Initial Investment Costs Retail Tech and Store Design of the Future Human based design for Wearables
	Sana Nolan Founder InfinityVR
	Nicholas Criticos Head of Store Design, Real Estate Development David Jones
	Dirk Ullrich Director – Design Led Innovation, Emerging Technology Accenture
	and invited speakers of the Forum
12:30	Lunch & Networking
14:00	AR/VR/MR Product Development Site Tour

	Unique to this year’s forum is the exclusive AR/VR/MR Product Development Site Tour, a dynamic site tour where you will visit how top studios in Australia are developing compelling content with AR/VR and showcase some of the most progressive and exciting AR/VR products that have been created for major industries including customer experience, novel storytelling, marketing experiences, immersive retail shopping, broadcasting, e-sports, travel, properties and more. You will discover the key factors you need to consider when creating perfect AR experiences such as volumetric interfaces, object placement, scene understanding and some of the roadblocks and challenges in adopting AR/VR technology. Site Tour A: Visit to Wooranna Park School, Australia’s first “School on the Blockchain”, learn how Artificial Intelligence intersects with AR/VR. Site Tour B: Visit to the Plattar studio, learn how some top-notch AR/VR work are being done
17:00	Closing Remarks by Forum Chairman

TIME	AGENDA
	AR/VR as a Game-Changer in Re-Defining Customer Experiences and Marketing
09:00	Welcoming Speech, Opening Remarks & Thank You Sponsor Speech by Forum Producer
09:15	AR/ VR: Are These the “Good Old Days?”
	Jason Juma-Ross Head of Tech and Telecom Strategy, Asia Pacific Facebook
09:45	Propelling the Future of Augmented and Virtual Reality with New Innovations and Devices?
	Priscilla Harris Head of Virtual Reality, ANZ HTC Vive
10:15	Morning Refreshments & Networking
	Experiential Case Studies of AR/VR as a Game-Changer in Retail, Consumer, Hospitality, Travel & Entertainment
10:30	XR as a Game-Changer: How Top European Automotives Use VR/AR In Their Marketing Campaigns to Improve Their Customer Experience
	Jed Fisher Co-Founder and Managing Partner 4D Pipeline (AR/VR Design Consultant to BMW Mini and Audi)
11:00	“Augmented Reality Endless Aisle” – The Platform Which Allows Shoppers to Experience and Purchase Products Through Augmented Reality – AR Commerce, With Case Studies of Key Retailers
	Jason Bentley CEO Aurora VR & Revolution Shopper Marketing
11:30	VR Design Considerations: Health & Safety, Design Considerations, Human Limitations, Defining Practices
	Nima Idel Director of Innovation We Discover
12:00	The Use of AR/VR in The Retail and Property Spaces, With Case Studies
	Mark J Edwards Founder/CEO VergeVT
12:30	Lunch & Networking
13:30	How Top Airlines and Aerospace Companies Are Delivering Exceptional Customer Experience Using AR/VR, With Case Studies
	Angus Stevens Managing Director Start VR
14:00	How VR Experience Allows Customers and Buyers Experience Something Unique Like Never Before – A Lion Co Perspective
	Vanessa Stewart Head of Customer Experience Lion Co
14:30	VR Museums, Galleries, Libraries, Archives and the Attractions Industry: How VR Will Improve Visitor Experience – The National Museum of Australia VR Experience
	Tina Brandt Head of Visitor Experience National Museum of Australia
15:00	*Afternoon Refreshments & Networking*
15:30	Overview of The Current State of AR Technology and A Case Study of World Square Lunar New Year 2018 Activation (The Largest Scale Retail AR Activation in Australia)
	Simone Barker Head of Production/GM Virtual Immersive
16:00	AR and VR in Accounting and Beyond
	Dr James Hazelton Associate Professor – Department of Accounting and Corporate Governance Macquarie University
16:30	Building Platforms that Engage Customers
	Tom West Managing Director Sydney Interactive
17:00	Closing Remarks by Forum Chairman
17:05
	Champagne Networking Session Enjoy a glass of champagne whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates.

TIME	AGENDA
08:45	Welcoming Speech, Opening Remarks & Thank You Sponsor Speech by Forum Producer
08:50	The Intersect of AI + ARVR + 4K: The Way Forward and Future Applications
	Yan Chen Founder and CEO Lens Immersive
09:15	AR Project Management Strategies – Lessons from Past Projects: Deep-Dive into Some of the AR Projects Implemented
	David Francis Managing Director, Virtual Method Head of APAC, Zappar Head of ANZ, Realwear
09:45	The AR/VR Experience to Date of Meat & Livestock Australia and Future Opportunities
	Michelle Ford Manager – Operations and Australian Innovations Meat & Livestock Australia
10:15	Morning Refreshments & Networking
10:30	Creating Immersive Entertainment and Services – Driving the Story Telling and Experience for Success
	Paul Whybrow Managing Director and Creative Collaborator Bodyboard Immersive Experiences
11:00	How VR Can Enhance Edtech Products for Learning Difficult Scientific Knowledge and Skills

11:20	Creating Touchable VR Experiences and Amplifying Them on Social Media Pop- up Theme Park Pharma/ Healthcare Sector
	Daniel Sim Lind Creative Director Diesel Immersive
11:55	5G and ARVR: The Way Forward
	Gareth Jude Veteran Telecoms Expert
12:15	Mixed Reality in Retailing
	Thor Turrecha Head of Innovation Engagis Pty Ltd
12:35	Lunch & Networking
14:00	AR/VR/MR Product Development Site Tour

	Unique to this year’s forum is the exclusive AR/VR/MR Product Development Site Tour, a dynamic site tour where you will visit how top studios in Australia are developing compelling content with AR/VR and showcase some of the most progressive and exciting AR/VR products that have been created for major industries including customer experience, novel storytelling, marketing experiences, immersive retail shopping, broadcasting, e-sports, travel, properties and more. You will discover the key factors you need to consider when creating perfect AR experiences such as volumetric interfaces, object placement, scene understanding and some of the roadblocks and challenges in adopting AR/VR technology. Site Tour: Visit to the Virtual Immersive studio and learn how some top-notch AR/VR work are being done.
17:00	Closing Remarks by Forum Chairman