Agenda

TIME AGENDA
AR/VR as a Game-Changer in Re-Defining Customer Experiences and Marketing
09:00 Welcoming Speech, Opening Remarks & Thank You Sponsor Speech by Forum Producer
09:15 Transforming Product Experiences into Product Relationships with The Power of Extended Reality (XR)
Andre-Selton-112x128 Andre Selton
Marketing and Sales Manager
Plattar
Plattar
on behalf of
Rupert Deans
CEO, One Fat Sheep
Founder, Plattar
09:45 Propelling the Future of Augmented and Virtual Reality with New Innovations and Devices
Priscilla-Harris-112x128 Priscilla Harris
Head of Virtual Reality, ANZ
HTC Vive
HTC Vive
10:15 Morning Refreshments & Networking
Experiential Case Studies of AR/VR as a Game-Changer in Retail, Consumer, Hospitality, Travel & Entertainment
10:30
AR and VR for the Retail Environment
Brendan Forster Brendan Forster
Head of Creative Strategy
Virtual Immersive
Virtual Immersive
11:00 Creating a Liveable Brand Story in XR
Samuel Tate Samuel Tate
Senior Immersive Experience Designer
PHORIA
11:30 How Changing Consumer Behaviours are Driving AR, VR and 5G
Andres-Torres-112x128 Andres Torres
Head of Marketing, ANZ
Ericsson 
Ericsson
12:00 Tech Led Content or Content Led Tech: An ABC Case Study
Angela-Stengel-112x128 Angela Stengel
Head, Content Ideas Lab
Australian Broadcasting Corporation
Australian Broadcasting Corporation
12:30 Lunch & Networking
13:30 Interacting in Insurance – Using VR and AR to Change the Way Customers Make Decisions About Safety
Harriet-Wakelam-112x128 Harriet Wakelam
Director, Design Centre
IAG
IAG
 14:00 How Australia Post is Experimenting with AR to Re-imagine the Online Shopping Customer Experience
Pete-Young-112x128 Pete Young
Head of MyPost Consumer
Australia Post
australia post
14:30 VR Museums, Galleries, Libraries, Archives and the Attractions Industry: How VR Will Improve Visitor Experience – The National Museum of Australia VR Experience
Tina-Brandt-112x128 Tina Brandt
Visitor Experience Program Manager
National Museum of Australia
National Museum of Australia
15:00 Afternoon Refreshments & Networking
15:30 Inducing and Augmenting Emotional and Cognitive States in VR
Damian Moratti Damian Moratti
CEO
Liminal VR
Liminal VR
16:00 Deriving Business Value from Immersive AR Experiences
Dirk-Ulrich-112x128 Dirk Ullrich
Director – Design Led Innovation, Emerging Technology
Accenture
Accenture Australia
16:30 The Intersect of Blockchain + ARVR + AI: applications in the Learning environment
Kieran-Nolan-112x128 Kieran Nolan
Educational Technologist, Wooranna Park Primary School
CoderDojo Mentor
Launched for the school, a 24/7 International Virtual Learning Environment in Minecraft, Victoria’s first CoderDojo, Australia’s first Immersive Education Club, the world’s youngest Cisco class, and the very first School on the Blockchain
Wooranna Park Primary School
17:00 Closing Remarks by Forum Chairman
  
17:05 image-3
Champagne Networking Session

Enjoy a glass of champagne whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates.

TIME AGENDA
09:00 Welcoming Speech, Opening Remarks & Thank You Sponsor Speech by Forum Producer
09:15 AR/VR: Are These the ‘good old days?’
Jason-Juma-Ross-112x128 Jason Juma-Ross
Head of Tech and Telecom Strategy, Asia Pacific
Facebook
Facebook
09:45 AR/VR Reality Implementation for the Agriculture and Livestock Sectors
Brett-Wiskar-112x128 Brett Wiskar
Chief Future Officer
WILEY
10:15 Morning Refreshments & Networking
10:30
AR Project Management Strategies – Lessons from Past Projects: Deep-Dive into Some of the AR Projects Implemented

  • How to implement
  • What is the team size need
  • The project metrics
  • Managing project schedules
  • Successful Rollouts
David Francis
Managing Director, Virtual Method
Head of APAC, Zappar
Head of ANZ, Realwear
11:00 Making the Magic Happen: Evaluating and Financing Technology Innovation Upon Emerging Technology Platforms
Chris MacKenzie Chris MacKenzie
Director
Opaque Media
Opaque Media
11:20 The VR Experience by Dementia Australia
Dr-Tanya-Petrovich-112x128 Dr Tanya Petrovich
Business Innovation Manager, Centre for Dementia Learning
Dementia Australia
Dementia Australia
11:40 Mixed Reality, Media and Advent of Telco Networks
Gagan Singh 2 Gagan Singh
Tech Strategy Expert, Product Strategy & Innovation, Telstra Labs
Telstra Corporation
Telstra
12:00 Panel Discussion:
The Future of Augmented Hearing

Understanding the insights and trend of consumer/end-user behaviours

Applying marketing automation and customer journey mapping

Unlocking the mysteries of SLAM (simultaneous localisation and mapping)

Lightfields versus Holograms. Advancing interactive lightfield interfaces that don’t require AR/VR headgear.

ROI: How to Maximise your Investments in AR/VR and Reduce Initial Investment Costs

Retail Tech and Store Design of the Future

Human based design for Wearables

Sana-Nolan-112x128 Sana Nolan
Founder
InfinityVR
InfinityVR
David Jones Nicholas Criticos
Head of Store Design, Real Estate Development
David Jones
Accenture Australia Dirk Ullrich
Director – Design Led Innovation, Emerging Technology
Accenture
and invited speakers of the Forum
12:30 Lunch & Networking
14:00 AR/VR/MR Product Development Site Tour
Site Tour Featured Image
Unique to this year’s forum is the exclusive AR/VR/MR Product Development Site Tour, a dynamic site tour where you will visit how top studios in Australia are developing compelling content with AR/VR and showcase some of the most progressive and exciting AR/VR products that have been created for major industries including customer experience, novel storytelling, marketing experiences, immersive retail shopping, broadcasting, e-sports, travel, properties and more.

You will discover the key factors you need to consider when creating perfect AR experiences such as volumetric interfaces, object placement, scene understanding and some of the roadblocks and challenges in adopting AR/VR technology.

Site Tour A: Visit to Wooranna Park School, Australia’s first “School on the Blockchain”, learn how Artificial Intelligence intersects with AR/VR.

Site Tour B: Visit to the Plattar studio, learn how some top-notch AR/VR work are being done

17:00 Closing Remarks by Forum Chairman
TIME AGENDA
AR/VR as a Game-Changer in Re-Defining Customer Experiences and Marketing
09:00 Welcoming Speech, Opening Remarks & Thank You Sponsor Speech by Forum Producer
09:15 AR/ VR: Are These the “Good Old Days?”
Jason-Juma-Ross-112x128 Jason Juma-Ross
Head of Tech and Telecom Strategy, Asia Pacific
Facebook
Facebook
09:45 Propelling the Future of Augmented and Virtual Reality with New Innovations and Devices?
Priscilla-Harris-112x128 Priscilla Harris
Head of Virtual Reality, ANZ
HTC Vive
HTC Vive
10:15 Morning Refreshments & Networking
Experiential Case Studies of AR/VR as a Game-Changer in Retail, Consumer, Hospitality, Travel & Entertainment
10:30
XR as a Game-Changer: How Top European Automotives Use VR/AR In Their Marketing Campaigns to Improve Their Customer Experience
Jed-Fisher-112x128 Jed Fisher
Co-Founder and Managing Partner
4D Pipeline
(AR/VR Design Consultant to BMW Mini and Audi)
4D Pipeline
11:00 “Augmented Reality Endless Aisle” – The Platform Which Allows Shoppers to Experience and Purchase Products Through Augmented Reality – AR Commerce, With Case Studies of Key Retailers
jason-bentley-112x128 Jason Bentley
CEO
Aurora VR & Revolution Shopper Marketing
Aurora VR
11:30 VR Design Considerations: Health & Safety, Design Considerations, Human Limitations, Defining Practices
Nima-Idel-112x128 Nima Idel
Director of Innovation
We Discover
We Discover
12:00 The Use of AR/VR in The Retail and Property Spaces, With Case Studies
Mark J Edwards Mark J Edwards
Founder/CEO
VergeVT
12:30 Lunch & Networking
13:30 How Top Airlines and Aerospace Companies Are Delivering Exceptional Customer Experience Using AR/VR, With Case Studies
Angus-Stevens-112x128 Angus Stevens
Managing Director
Start VR
Start VR
 14:00 How VR Experience Allows Customers and Buyers Experience Something Unique Like Never Before – A Lion Co Perspective
Vanessa-Stewart-112x128 Vanessa Stewart
Head of Customer Experience
Lion Co

Lion Co
14:30 VR Museums, Galleries, Libraries, Archives and the Attractions Industry: How VR Will Improve Visitor Experience – The National Museum of Australia VR Experience
Tina-Brandt-112x128 Tina Brandt
Head of Visitor Experience
National Museum of Australia
National Museum of Australia
15:00 Afternoon Refreshments & Networking
15:30 Overview of The Current State of AR Technology and A Case Study of World Square Lunar New Year 2018 Activation (The Largest Scale Retail AR Activation in Australia)
Simone Barker Simone Barker
Head of Production/GM
Virtual Immersive
Virtual Immersive
16:00 AR and VR in Accounting and Beyond
Dr James Hazelton Dr James Hazelton
Associate Professor – Department of Accounting and Corporate Governance
Macquarie University
16:30 Building Platforms that Engage Customers
Tom West Tom West
Managing Director
Sydney Interactive
sydneyinteractive_logo_circle_v3
17:00 Closing Remarks by Forum Chairman
  
17:05 image-3
Champagne Networking Session

Enjoy a glass of champagne whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates.

 

TIME AGENDA
08:45 Welcoming Speech, Opening Remarks & Thank You Sponsor Speech by Forum Producer
08:50 The Intersect of AI + ARVR + 4K: The Way Forward and Future Applications
Yan Chen Yan Chen
Founder and CEO
Lens Immersive
09:15 AR Project Management Strategies – Lessons from Past Projects: Deep-Dive into Some of the AR Projects Implemented
David Francis
Managing Director, Virtual Method
Head of APAC, Zappar
Head of ANZ, Realwear
09:45 The AR/VR Experience to Date of Meat & Livestock Australia and Future Opportunities
michelle ford Michelle Ford
Manager – Operations and Australian Innovations
Meat & Livestock Australia
Meat & Livestock Australia
10:15 Morning Refreshments & Networking
10:30 Creating Immersive Entertainment and Services – Driving the Story Telling and Experience for Success
Paul-Whybrow-112x128 Paul Whybrow
Managing Director and Creative Collaborator
Bodyboard Immersive Experiences
BODYBOARD Logo EMAIL (1)
11:00 How VR Can Enhance Edtech Products for Learning Difficult Scientific Knowledge and Skills
Professor Michael J Jacobson Professor Michael J Jacobson
Co-director, Learning, Cognitive, and Brain Sciences Research Group
Professor and Chair of Education
University of Sydney
 The University Of Sydney
11:20 Creating Touchable VR Experiences and Amplifying Them on Social Media

  • Pop- up Theme Park
  • Pharma/ Healthcare Sector
Daniel Sim Lind Daniel Sim Lind
Creative Director
Diesel Immersive
Diesel Immersive
11:55 5G and ARVR: The Way Forward
Gareth-Jude-112x128 Gareth Jude
Veteran Telecoms Expert
12:15 Mixed Reality in Retailing
Thor Turrecha Thor Turrecha
Head of Innovation
Engagis Pty Ltd
Engagis
12:35 Lunch & Networking
14:00 AR/VR/MR Product Development Site Tour
Site Tour Featured Image
Unique to this year’s forum is the exclusive AR/VR/MR Product Development Site Tour, a dynamic site tour where you will visit how top studios in Australia are developing compelling content with AR/VR and showcase some of the most progressive and exciting AR/VR products that have been created for major industries including customer experience, novel storytelling, marketing experiences, immersive retail shopping, broadcasting, e-sports, travel, properties and more.

You will discover the key factors you need to consider when creating perfect AR experiences such as volumetric interfaces, object placement, scene understanding and some of the roadblocks and challenges in adopting AR/VR technology.

Site Tour: Visit to the Virtual Immersive studio and learn how some top-notch AR/VR work are being done.

17:00 Closing Remarks by Forum Chairman