About The Forum

2019 marks the year where the shift in power to customers is clearer than ever and competition for market-share and mind-share becomes ever more cut-throat. As a result, how effective and relevant your organization tailors your services to the customer will become a key competitive advantage to help you rise above the rest. Service design strives to improve both the quality and the interaction between the service provider and its customers by designing, aligning, and optimizing an organization’s operations to better support customer journeys.

Understanding your need to build your capabilities to design services for the next generation customers, Clariden Global cordially invites you to the inaugural ANZ Service Design Forum: Delivering Human-Centered and User-Centric Service Design Leadership this coming August. Join the global gathering of key thought-leaders in service design and UX to incorporate and design successful and strategic customer-centric services. This event is carefully researched and crafted with the most desired and unparalleled insights on service design and design thinking that will help you ignite a successful transformation.

Mark 28 – 30 August 2019 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Service Design Forum by tapping into the expertise of key leaders in service design and UX with leading case studies and proven solutions. Walk away a significantly more confident and capable Service Design leader, with a greater ability to affect change and disruption within your organization to boost your customer-centricity.

12 Powerful Service Design Leadership Themes

  1. Human-centered Service Design
  2. Service Design Rapid Prototyping And User Testing
  3. Innovations In Public Sector Service Design
  4. Personalizing Service Design With Customer Persona
  5. Customer Service Journey Mapping
  6. Optimizing Next Generation Customer Experience With Service Design
  7. Enhancing User Interaction With Customer Research And Insights
  8. Data-Driven Services Design: How Big Data & Analytics Will Empower Future Customer Experience
  9. How Predictive Analytics Drive Design Decisions In Big Ways
  10. Moving To A Service-Driven Mentality
  11. User Centered Design Principles
  12. Next Generation Service Design Tools And Techniques

The Forum At A Glance

Day 1: Wednesday, 28 August 2019

  • Visionary Keynote: Beyond the Buzzword – Optimizing Next Generation Customer Experience through Holistic Service Design
  • How Organizations Have Made User Research and Customer Insights the Backbone of their Design Processes
  • How to Leverage Customer Persona-Creation to Focus Strategies for a Major Digital Service Upgrade
  • Service Prototyping and Testing – The Importance of “Early, Ugly & Often” Prototypes
  • Designing Inclusive Customer Experiences for All Segments of Your Audience
  • Co-Design: A Powerful Force for Creativity and Collaboration with Public Service Users
  • Interactive Masterclass: The One hour Design challenge – from Problem to Prototype in 60 minutes

Day 2: Thursday, 29 August 2019

  • Feeding Service Design into The Broader Organization Practices and Moving to A Service-Driven Mentality
  • Understanding Artificial Intelligence & Machine Learning for Service Design
  • Virtual Reality – Limitless Possibilities for Service Design
  • Customer Experience Cloud for A Hyper-connected Wealth of Data to Drive User-Centric Designs
  • Data-driven Design: How Big Data & Analytics Will Empower the Future of Customer Experience and Service
  • How Robotic Process Automation Can Create Better Services and Happier Customers

Post-Forum Workshop and Site Tour: Friday, 30 August 2019

  • Workshop: Service Design That Delights – Establishing Solid Design Systems to Inform Better User Experience
  • Service Design Experience Site Tour

L19075 EDM1 site tour

Companies Expected At The Forum

  • ABB Australia
  • AgriDigital
  • AIA Australia
  • Alibaba Australia
  • Amazon Web Services
  • AMP Bank
  • ANU
  • ANZ
  • Australia Post
  • Citibank
  • Coca-Cola
  • Coles
  • Deakin University
  • Ebay
  • Facebook Australia
  • Flinders University
  • Forever 21 Australia
  • Google Australia
  • HSBC Bank Australia
  • IBM Cognitive Australia
  • Jetstar
  • Macquerie Group
  • Mango Australia
  • Mastercard Australia
  • Medibank
  • Microsoft Australia
  • National Australian Bank
  • Nokia Australia
  • Nuance Communications Australia
  • Office of Innovation and Science Australia
  • Omron Corporation
  • Optus
  • P&G
  • Powerledger
  • Qantas
  • RMIT University
  • Salesforce
  • SAP Australia
  • Sephora Australia
  • Starbucks Australia
  • Suncorp Group
  • Telstra
  • The BPay Group
  • Topshop Australia
  • Uber Australia
  • Unilever
  • University of Adelaide
  • University of Sydney
  • University Technology of Sydney
  • UNSW
  • Visa
  • Vodafone
  • Westpac
  • Woolsworths
  • Zara Australia