Forum Highlights

Why Join This Forum

5 Killer Reasons To Attend ANZ Service Design Forum

  1. Acquire actionable insights, proven solutions and effective strategies to better understand your customers and their needs, implement customer insights effectively in your service design and communicate the value of design to stakeholders
  2. Stay ahead of the technology curve and discover what’s truly cutting-edge with the sector to achieve the best customer experience with high quality and sustainable customer service
  3. Unveil greater ability to affect design-led change and disruption within your organization to boost your customer centricity
  4. Embrace new digital technologies intelligently to devise next generation customer experience, obtain stakeholder buy-in and drive organizational growth
  5. Engage and network with some of most innovative minds in the industry to build valuable partnerships in the thriving times of user-centric services

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Hot Topics To Be Discussed

Day 1: Wednesday, 28 August 2019

  • Visionary Keynote: Beyond the Buzzword – Optimizing Next Generation Customer Experience through Holistic Service Design
  • How Organizations Have Made User Research and Customer Insights the Backbone of their Design Processes
  • How to Leverage Customer Persona-Creation to Focus Strategies for a Major Digital Service Upgrade
  • Service Prototyping and Testing – The Importance of “Early, Ugly & Often” Prototypes
  • Designing Inclusive Customer Experiences for All Segments of Your Audience
  • Co-Design: A Powerful Force for Creativity and Collaboration with Public Service Users
  • Interactive Masterclass: The One hour Design challenge – from Problem to Prototype in 60 minutes

Day 2: Thursday, 29 August 2019

  • Feeding Service Design into The Broader Organization Practices and Moving to A Service-Driven Mentality
  • Understanding Artificial Intelligence & Machine Learning for Service Design
  • Virtual Reality – Limitless Possibilities for Service Design
  • Customer Experience Cloud for A Hyper-connected Wealth of Data to Drive User-Centric Designs
  • Data-driven Design: How Big Data & Analytics Will Empower the Future of Customer Experience and Service
  • How Robotic Process Automation Can Create Better Services and Happier Customers

Post-Forum Workshop and Site Tour: Friday, 30 August 2019

  • Workshop: Service Design That Delights – Establishing Solid Design Systems to Inform Better User Experience
  • Service Design Experience Site Tour

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Companies Expected At The Forum

  • ABB Australia
  • AgriDigital
  • AIA Australia
  • Alibaba Australia
  • Amazon Web Services
  • AMP Bank
  • ANU
  • ANZ
  • Australia Post
  • Citibank
  • Coca-Cola
  • Coles
  • Deakin University
  • Ebay
  • Facebook Australia
  • Flinders University
  • Forever 21 Australia
  • Google Australia
  • HSBC Bank Australia
  • IBM Cognitive Australia
  • Jetstar
  • Macquerie Group
  • Mango Australia
  • Mastercard Australia
  • Medibank
  • Microsoft Australia
  • National Australian Bank
  • Nokia Australia
  • Nuance Communications Australia
  • Office of Innovation and Science Australia
  • Omron Corporation
  • Optus
  • P&G
  • Powerledger
  • Qantas
  • RMIT University
  • Salesforce
  • SAP Australia
  • Sephora Australia
  • Starbucks Australia
  • Suncorp Group
  • Telstra
  • The BPay Group
  • Topshop Australia
  • Uber Australia
  • Unilever
  • University of Adelaide
  • University of Sydney
  • University Technology of Sydney
  • UNSW
  • Visa
  • Vodafone
  • Westpac
  • Woolsworths
  • Zara Australia