Time |
Agenda |
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MORNING |
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09:00 |
Opening Address and Day 1 Highlights by Chairperson |
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 |
Theo Valich
Partner & CTO
IAMA & FIP Inc. |
 |
09:15
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Bridging the Gap Between Virtual and Reality: Pushing the Boundaries and the Possibilities for Singapore and Asia
- AR/VR as one of Singapore’s key frontiers technology focus areas for the development of the digital economy
- How Singapore is stepping up to be Asia’s key hub for AR/VR innovation, development and production
- Combined efforts of tech titans and government regulators to support and grow Singapore’s AR/VR scene
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 |
Justin Jobity
President, Singapore Chapter
VR/AR Association |
 |
09:45 |
Facebook Keynote: Augmented Reality for Everyone
- Spark AR look back
- Spark AR new capabilities
- Facebook vision in AR roadmap
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Thinh Le
Product Partnership Manager
Facebook |
 |
10:15 |
Morning Refreshments & Networking Session |
|
10:30 |
Augmented & Virtual Reality in Engineering Training – Simulation & Experiential Learning
- How Nanyang Polytechnic harnesses AR and VR technologies in aerospace and precision engineering education
- Taking training to the next level by offering truly immersive and realistic hands-on virtual learning experiences, bringing life application to students at learning stage.
- Massive benefits for students: enhanced learning, increased attention, understanding, and retention
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|
 |
Sneharaj Malankad
Senior Lecturer – Centre for Digital & Precision Engineering
Nanyang Polytechnic |
 |
11:00 |
Roundtable Discussions: How ARVR is Spearheading Innovations across different Industry Verticals
- ARVR in Heritage Preservation: How ARVR technology is helping to preserve the past
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|
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Benjamin Seide
Associate Professor, School of Art, Design and Media
Nanyang Technological University |
 |
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2. ARVR in B2B Marketing: How B2B Marketers score big with ARVR |
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 |
Ashish Dahiya
Cluster Digital Leader & Cluster Marketing, Portfolio & Category Leader
Tetra Pak |
 |
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3. ARVR in Retail: Boosting Retail Sales with Immersive Technologies |
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 |
Jayanth Narasimha
Senior Director | Lead Singapore BU | Global Shopping & Retail Insights lead
Brandscapes Worldwide |
 |
11:45 |
Immersive Learning – The Future of Education and Up-Skilling
- Trends in immersive media for training and learning
- An instructional approach for harnessing the affordances of immersive media
- Future development of immersive learning
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|
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Samson Tan
Head, Centre for Innovation in Learning
National Institute of Education |
 |
12:15 |
Mixed Reality and The Ways It is Changing Industries
- The applications of Mixed Reality in diverse industries e.g. Manufacturing, Retail, Health Care, Architecture, Engineering and Construction
- Exploring local and overseas case-studies that delve further into Mixed Reality, the Intelligent Edge and Digital Twin concepts
- Visualising what is possible with IOT, AI and Mixed Reality to dramatically shift our industries
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|
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Rita Arrigo
Chief Digital Advisor
Microsoft |
 |
12:45 |
Networking Luncheon |
|
13:30 |
Harnessing VR technology to enhance tertiary Medical Education
- How VR is used to enhance Anatomy teaching and understanding in the Yong Loo Lin School of Medicine at NUS
- VR’s potential future use in patient care as well as for other complex immersive and emergency training scenarios
- Delivering high quality, safe, effective and patient-centered care through hands-on experiential learning
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|
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Dr Suresh Pillai
Director – Centre for Healthcare Simulation, Yong Loo Lin School of Medicine
National University of Singapore |
 |
14:00 |
The Science of AR/VR Learning: Examining the Theory behind the Practice of applying AR/VR to Learning
- A theory of human learning through AR/VR learning systems based on the science of how human beings actually learn
- Experiencing what learning can actually be like if well-designed to take advantage of the unique properties of AR/VR media that do not exist in other forms of media
- What is required to design good learning experiences that utilize AR/VR
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|
 |
Lu Wei Quan
Assistant Professor
National University of Singapore
|
 |
14:30 |
Augmented Product Experiences – How AR is Bridging the Offline to Online Gap
- Best practice approaches and case-studies for strategising and building augmented product experiences
- Bridging the gap; why it makes business sense
- The power of augmented product experiences
- Best practice for achieving long-term success and ROI
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|
 |
Chris Bell
Consultant & Former Managing Director
Twitter | Blippar APAC |
 |
15:00 |
Afternoon Refreshments & Networking Session |
|
15:15 |
How Diageo Sold The Singleton using Virtual Reality
- Diageo taking viewers to the distillery and “into the cask” to experience the flavors of The Singleton
- How the VR journey enhance the whisky tasting experience for Diageo customers
- A product immersion like never before: Accessible, fun, interactive
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|
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Grace Xaveria
Marketing Partner (APAC)
Diageo
|
 |
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ARVR in Re-Shaping Immersive Training and Safety |
|
15:45 |
Tetra Pak Case Study: Visualization Technologies Creating Value in An Industrial Environment
- Tetra Pak’s AR/VR/MR journey with practical use cases
- Determining how and where to embark on your immersive journey
- The age-old value vs. cost and technology vs. solution dilemmas
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|
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Ashish Dahiya
Cluster Digital Leader & Cluster Marketing, Portfolio & Category Leader
Tetra Pak |
 |
16:15 |
How Mediacorp Incorporates Augmented Reality into their Countdown Party
- How the idea of incorporating AR on entertainment TV show came about
- Marrying skill sets from different platforms (gaming and TV)
- The journey, results and learning lessons
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|
 |
Lum Wai Loon
Executive Producer
Mediacorp |
 |
16:45 |
Panel Discussion: What It Takes to Create the Perfect ARVR Experience?
- Why AR and VR serve as the “ultimate empathy machine”
- How to use AR & VR to add value and sensations to your content and strategies
- Best practices to create unique experiences that help you establish a strong emotional connection with your valued audience
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|
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Khairuddin Hori
Curatorial Director & Partner
Chan + Hori Contemporary |
 |
 |
Lum Wai Loon
Executive Producer
Mediacorp |
 |
 |
Jane Metlikovec
Managing Director
Upstride |
 |
 |
Chris Bell
Consultant & Former Managing Director
Twitter | Blippar APAC |
 |
17:30 |
Closing Remarks by Conference Chairperson |
|
 |
Theo Valich
Partner & CTO
IAMA & FIP Inc. |
 |
17:35 |
End of Day One | Cocktail Reception |
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