Agenda

Time Agenda  
09:00 – 12:30 Fraunhofer Singapore Site Tour
Fraunhofer Singapore is 8th subsidiary of the Fraunhofer-Gesellschaft outside Germany and 3rd outside Europe respectively.

Fraunhofer Singapore looks at real world problems and uses technologies in the field of interactive digital media to transfer visual solutions and skilled minds to the market. In essence, the Centre looks at user-centered, immersive, real-time visual environments that allow users to interact with information.

As the very first Fraunhofer subsidiary in Asia, Fraunhofer Singapore delivers Visual Computing solutions to support the transformation of enterprises through digitization with impact on industry and society. In particular, it seeks to achieve breakthroughs in applying Visualisation, Virtual Virtual and Augmented Reality for Industrie 4.0 and higher-skilled workforce training for the Employee 4.0. This will also include additive manufacturing and industrial cybersecurity.

An essential cornerstone is the close collaboration with the various schools and colleges of Fraunhofer’s long-term partner, the Nanyang Technological University Singapore (NTU), providing a multi-disciplinary research environment to tackle great challenges in science, engineering and society.

13:30 – 17:00 ST Engineering Electronics’s AR/VR Lab
The AR/VR Lab is a test-bedding environment equipped with the latest augmented and virtual reality technologies. By understanding our client’s needs and training objectives, we create unique, custom-designed immersive experiences, to make learning truly interactive. Our projects help our clients accelerate training outcomes, achieve optimal levels of operational efficiency, educate, engage and inspire.

Keeping up with the latest trends in AR & VR technology, we are committed to powering your innovations. Accelerate your innovation outcomes, as we provide a holistic environment to test, develop, and build your ideas.

Time Agenda
MORNING
09:00 Opening Address and Day 1 Highlights by Chairperson
Theo-Valich-rounded Theo Valich
Partner & CTO
IAMA & FIP Inc.
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09:15
Bridging the Gap Between Virtual and Reality: Pushing the Boundaries and the Possibilities for Singapore and Asia

  • AR/VR as one of Singapore’s key frontiers technology focus areas for the development of the digital economy
  • How Singapore is stepping up to be Asia’s key hub for AR/VR innovation, development and production
  • Combined efforts of tech titans and government regulators to support and grow Singapore’s AR/VR scene
Justin-rounded Justin Jobity
President, Singapore Chapter
VR/AR Association
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09:45

Facebook Keynote: Augmented Reality for Everyone

  • Spark AR look back
  • Spark AR new capabilities
  • Facebook vision in AR roadmap
Thinh-Le-rounded Thinh Le
Product Partnership Manager
Facebook
10:15 Morning Refreshments & Networking Session
10:30

Augmented & Virtual Reality in Engineering Training – Simulation & Experiential Learning

  • How Nanyang Polytechnic harnesses AR and VR technologies in aerospace and precision engineering education
  • Taking training to the next level by offering truly immersive and realistic hands-on virtual learning experiences, bringing life application to students at learning stage.
  • Massive benefits for students: enhanced learning, increased attention, understanding, and retention
Sneharaj-rounded Sneharaj Malankad
Senior Lecturer – Centre for Digital & Precision Engineering
Nanyang Polytechnic
11:00 Roundtable Discussions: How ARVR is Spearheading Innovations across different Industry Verticals

  1. ARVR in Heritage Preservation: How ARVR technology is helping to preserve the past
Benjamin-rounded Benjamin Seide
Associate Professor, School of Art, Design and Media
Nanyang Technological University
NTU
2. ARVR in B2B Marketing: How B2B Marketers score big with ARVR
Ashish-rounded Ashish Dahiya
Cluster Digital Leader & Cluster Marketing, Portfolio & Category Leader 
Tetra Pak
3. ARVR in Retail: Boosting Retail Sales with Immersive Technologies
Jayanth-rounded Jayanth Narasimha
Senior Director | Lead Singapore BU | Global Shopping & Retail Insights lead
Brandscapes Worldwide
Brandscapes Worldwide
 11:45

Immersive Learning – The Future of Education and Up-Skilling

  • Trends in immersive media for training and learning
  • An instructional approach for harnessing the affordances of immersive media
  • Future development of immersive learning
Samson Tan
Head, Centre for Innovation in Learning
National Institute of Education
12:15

Mixed Reality and The Ways It is Changing Industries

  • The applications of Mixed Reality in diverse industries e.g. Manufacturing, Retail, Health Care, Architecture, Engineering and Construction
  • Exploring local and overseas case-studies that delve further into Mixed Reality, the Intelligent Edge and Digital Twin concepts
  • Visualising what is possible with IOT, AI and Mixed Reality to dramatically shift our industries
Rita-rounded Rita Arrigo
Chief Digital Advisor
Microsoft
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12:45 Networking Luncheon
13:30

Harnessing VR technology to enhance tertiary Medical Education

  • How VR is used to enhance Anatomy teaching and understanding in the Yong Loo Lin School of Medicine at NUS
  • VR’s potential future use in patient care as well as for other complex immersive and emergency training scenarios
  • Delivering high quality, safe, effective and patient-centered care through hands-on experiential learning
Dr-Suresh-rounded Dr Suresh Pillai
Director – Centre for Healthcare Simulation, Yong Loo Lin School of Medicine
National University of Singapore
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14:00

The Science of AR/VR Learning: Examining the Theory behind the Practice of applying AR/VR to Learning

  • A theory of human learning through AR/VR learning systems based on the science of how human beings actually learn
  • Experiencing what learning can actually be like if well-designed to take advantage of the unique properties of AR/VR media that do not exist in other forms of media
  • What is required to design good learning experiences that utilize AR/VR
Lu Wei Quan
Assistant Professor
National University of Singapore
14:30 Augmented Product Experiences – How AR is Bridging the Offline to Online Gap

  • Best practice approaches and case-studies for strategising and building augmented product experiences
  • Bridging the gap; why it makes business sense
  • The power of augmented product experiences
  • Best practice for achieving long-term success and ROI
Chris-rounded Chris Bell
Consultant & Former Managing Director
Twitter | Blippar APAC
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15:00 Afternoon Refreshments & Networking Session
15:15

How Diageo Sold The Singleton using Virtual Reality

  • Diageo taking viewers to the distillery and “into the cask” to experience the flavors of The Singleton
  • How the VR journey enhance the whisky tasting experience for Diageo customers
  • A product immersion like never before: Accessible, fun, interactive
Grace-Xaviera-rounded

Grace Xaveria
Marketing Partner (APAC)
Diageo

Diageo
ARVR in Re-Shaping Immersive Training and Safety
15:45 Tetra Pak Case Study: Visualization Technologies Creating Value in An Industrial Environment

  • Tetra Pak’s AR/VR/MR journey with practical use cases
  • Determining how and where to embark on your immersive journey
  • The age-old value vs. cost and technology vs. solution dilemmas
Ashish-rounded Ashish Dahiya
Cluster Digital Leader & Cluster Marketing, Portfolio & Category Leader 
Tetra Pak
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16:15 How Mediacorp Incorporates Augmented Reality into their Countdown Party

  • How the idea of incorporating AR on entertainment TV show came about
  • Marrying skill sets from different platforms (gaming and TV)
  • The journey, results and learning lessons
Lum-Wai-Loon-rounded Lum Wai Loon
Executive Producer
Mediacorp 
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16:45 Panel Discussion: What It Takes to Create the Perfect ARVR Experience?  

  • Why AR and VR serve as the “ultimate empathy machine”
  • How to use AR & VR to add value and sensations to your content and strategies
  • Best practices to create unique experiences that help you establish a strong emotional connection with your valued audience
Khairuddin Hori
Curatorial Director & Partner
Chan + Hori Contemporary
Lum-Wai-Loon-rounded Lum Wai Loon
Executive Producer
Mediacorp
Jane-rounded Jane Metlikovec
Managing Director
Upstride
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Chris Bell
Consultant & Former Managing Director
Twitter | Blippar APAC
 17:30 Closing Remarks by Conference Chairperson
Theo-Valich-rounded Theo Valich
Partner & CTO
IAMA & FIP Inc.
logoIAMA&FIP.jpg
 17:35 End of Day One | Cocktail Reception 
Time Agenda
MORNING
09:00 Opening Address and Day 2 Highlights by Chairperson
Theo-Valich-rounded Theo Valich
Partner & CTO
IAMA & FIP Inc.
logoIAMA&FIP.jpg
09:15
VR marketing: Current Trends, Positive Possibilities and … The Dawn of The Dark?

  • Present state of VR marketing
  • What the next year looks like for VR marketing
  • The challenge to resist ‘dark’ VR marketing
Jane Metlikovec
Managing Director
Upstride
10:00

A Manufacturing and Industry 4.0 Perspective : How Companies are Using AR to Save Training Costs and Improve Workplace Safety

  • A holistic approach: 3D immersive training platform to improve field training
  • Enabling plant operators and engineers to gain valuable “hands on” training inside a simulated plant that mimics real-life experiences
  • “Learn by doing” minus the hazards: greatly increasing understanding and knowledge retention
Antonio-Feraco-rounded Dr Antonio Feraco
Managing Consultant – Industrie 4.0 & Vice President, Digital Service
TUV SUD
TUV SUD - Copy
10:30 Morning Refreshments & Networking Session
10:45

Designing Powerful AR Experiences with Smart User Interface

  • Learning from developing AR solutions – using past projects as examples
  • UI considerations for Monocular glass, mobile device and Mixed Reality – What kind of UI works for respective AR platform
  • Interaction considerations (gesture, voice and controller) for Monocular glass, mobile device and Mixed Reality – Selecting the correct interactions for different settings
  • Spatial calibration of AR content for Monocular glass, mobile device and Mixed Reality – Providing consistent AR overlay through 2D and 3D recognitions
Leong-Yong-Shin-rounded Leong Yong Shin
Augmented Reality Lead, Advanced Remanufacturing Technology Center
A*STAR
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11:15 AR-based Maintenance: Bringing New Vision to Maintenance and Repair of Manufacturing Equipment

  • AR allowing service technicians to visualize and identify problems ahead of a job
  • Expert support: Remote, hands-free access to technical and expert information when on site
  • Bridging skills gap in maintenance: supplementing technicians’ existing knowledge with engineering expertise delivered via telepresence
Marius-Erdt-rounded Marius Erdt
Deputy Director
Fraunhofer Singapore
Fraunhofer Singapore
11:45 Delivering Immersive Training for Industry Workforce using Virtual Reality Simulations 

  • Achieving effective and immersive training with VR simulations
  • Case studies of VR training solutions in various industries and verticals
  • Understanding the essential components of successful VR training solutions
Kam-Yean-rounded Kong Kam Yean
Vice President, International Business, Training and Simulation Systems, Electronics
ST Engineering
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12:15 Beat Anxiety: Leveraging VR to reduce Patient Anxiety

  • Creating immersive tech content using the Mindfulness approach
  • Immersing patients in 3D-modelled environments of their choice
  • Reducing psychological stress, fear and anxiety in patients before and after surgery
  • Enhancing patients’ experience, minimize extended hospital stays and increase the speed of recovery after the operation
Carol-rounded Dr Carol Loi
Genetic Counsellor
Singapore General Hospital
Vrinda-Bahl-rounded Vrinda Bahl
Growth Strategist
Mages Studio  
Mages
12:45 Networking Luncheon
13:45

Virtually Versailles: The Intersection of Heritage and Innovation 

  • Virtually Versailles: A contemporary cultural presentation of the the Estate of Versailles like you have never seen before
  • How VR transforms physical boundaries to enable the audience to explore wonders and relive the splendors of the finest in French art, culture and history dating from the 17th century to its present-day marvel
  • How innovation makes sense for both historical and traditional structure of the castle of Versailles and the modern city-state Singapore
Xavier-rounded Xavier Pavie
Academic Director & Director of iMagination Center
ESSEC Business School
14:15

How VR will Shape the Future of Entertainment

  • How VR became one of the most popular entertainment experiences in 2018
  • How VR is enhancing almost all forms of entertainment
  • What does the future hold for VR in entertainment
Rebecca Assice
Founder
Virtual Room Singapore
14:45 Virtual Reality – The Ultimate Future of Gaming Entertainment

  • Revitalizing the gaming plateau – how VR gaming embraces the mainstream
  • VR – the new frontier in gaming, offering immersion and experiences completely different to what gamers have been used to
  • Advanced innovations to offer gamers novel and engaging gaming experiences
Jed Mok
CEO
Vividthree Productions
Vividthree Holdings Ltd
15:15 Afternoon Refreshments & Networking Session
15:30

Why The Straits Times is using VR & AR for News

  • Against the backdrop of declining print news, how can an almost 200-year old newspaper reinvent its content?
  • Immersive content in VR and AR as the future of engaging with readers and doing what journalists do best, tell stories
  • The Straits Times’ takeaways from its experimentation with VR projects on rising sea levels and climate change, and an AR project featuring sculptures from the Asian Civilisations Museum
Rebecca-rounded Rebecca Viviana Pazos
Interactive Graphics Journalist
The Straits Times
16:00 How an Art Gallery Entices People to Buy Artworks Online

  • How the augmented reality feature on The Artling’s iOS app allows customers to visualise how an artwork will look in their space in real-time
  • How AR proves to be a powerful sales tool alongside traditional platforms
  • Feedback and takeaways from The Artling’s AR journey so far
Kim-Tay-rounded Kim Tay
Gallery Director
The Artling
16:30 The Future of AR/VR in the Next Mobile Economy

  • Envisioning the future of AR/VR applications through mobile technology
  • Learn how AR/VR brings new business opportunities and deliver actual business results
  • Discover the business benefits of AR/VR and the business challenges in implementing them
ian-rounded Ian Chong
Head of B2B, IT & Mobile, Southeast Asia & Oceania
Samsung Electronics
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 17:00 Closing Remarks by Conference Chairperson
Theo-Valich-rounded Theo Valich
Partner & CTO
IAMA & FIP Inc.
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