• How to gain entry and break into the biggest brands sponsoring esports
• Tailor your acquisition strategy to match each step in the client’s decision-making process
• Proven techniques to deliver a pitch perfect sponsorship proposal
• Handle negotiations, concessions on price, and term agreements skillfully and effectively
• Tactics to close the sponsorship deal – early

Marvel Stadium/Etihad Stadium

Located in the heart of Melbourne, Marvel Stadium has welcomed more than 35 million fans through the gates since opening in 2000. Renowned for regularly staging AFL, A-league & BBL Action under the famous retractable roof, Marvel has hosted some of the biggest international sporting events such as UFC193 & Soccer World Cup Qualifiers. Witness the multi-million dollar investment in the Marvel-lous Stadium’s technologies, which include over 1500 IPTV High Definition screens displaying non-stop, relevant and exciting match day information, interactive quiz competitions and fan images.

Join us for an exclusive tour of the training grounds of one of Australia’s elite esports teams: ORDER. Witness how these digital athletes hone their skills, plot winning strategies, and keep mind, body and gear in shape for their next tournament gold. Expect, as well, a taste of professional-grade action in esports classics like Counter-Strike: Global Offensive, Street Fighter V and Rocket League – from the hands of well-known regional contenders such as Jake ‘Rogue’ Sharwood and Victor ‘FBI’ Huang.

Don’t miss this rare behind-the-curtain journey into what makes a gold-medal team in the exciting arena of esports.

• Australia’s biggest esports event was held at Sydney’s Qudos Bank Arena with live audience of 18,000 and 13.5 million unique online viewers tuning to the broadcast
• 2017 IEM Sydney drew 7,000 fans per day and over 8 million viewers online
• The Australian esports community has consistently showed its dedication to attend live esports championships

• Unveiling Riot Games’ new esports model for the Australian market
• Ensuring business sustainability and maximized brand positioning for non-endemic sponsors
• Overcoming challenges in an unregulated market and business instability
• Reviewing the steps done and future opportunities in the Australian esports market

• Growth opportunity in Media Rights, Subscriptions, Online Advertisements, Tickets and Merchandise, Sponsorships and Direct Advertisements, and Publisher Fees
• Total revenue in this sector will easily eclipse the $1 billion mark by 2019
• Esports allow marketing access to demographics of esports fans base of predominantly male audience of 16-23 age group
  

• JB Hi-Fi signed 3 year deal with Melbourne Esports Open
• How JB Hi-Fi determined this was the right marketing and branding strategy
• Returns derived from this sponsorship deal

• The Vodafone experience so far in the esports scene – Why we have invested and what have been the returns since?
• Developing powerful branding and marketing strategy – How to create genuine content that resonates with your audience?
• Working with influencers to maximize your return on investment

• Non-endemic brands usually take a longer time to enter esports due to lack of understanding by senior management. Some take 2 years due to budget cycle (1yrs education + 1yrs budget approval)
• AirAsia took only 6 months to set up esports initiatives. They have scaled up esports program for its employees, the AirAsia Allstars Esports Club, from 10 to 200 employees now
• As for its interest towards an esports league, AirAsia could be looking at sponsoring an upcoming league for the first time or see the company becoming a tournament organizer itself, either for national-scale leagues or one for internal esports enthusiasts within the company

• How City of Melbourne is Accelerating the Growth of esports as an Emerging World Class Venue

• How Sydney is Drawing Major Crowds with First Dedicated HIgh Performance esports Arena

• Understanding Your esports Demographic and Audience- How To Position Your Brand Effectively

• What is the Sustainable Business Model for Game Publishers in esports?

• Governance Framework for esports in Australia

• What Sponsors Are Looking For in Major e-Sports Events

• Media rights currently account for 14% of esports revenue, while sponsorships make up 38%
• While Goldman Sachs expects sponsorship opportunities to continue to grow, it sees more growth potential in media rights, projecting the category to reach 40% of total revenue
• This figure is comparable to the percent of total revenue generated by media rights deals in traditional sports leagues

• Twitch’s $90M Overwatch League is biggest esports distribution deal ever
• What Twitch is looking for when securing exclusive rights

• Understanding the business case for getting involved with esports
• Determine how to engage and create mutual benefit for you and your partner and discussing effective strategy for branding, marketing and advertising with sales and creative teams
• Discussing the true opportunity of esports and how we can drive it into the mainstream

• Meet and Network with Game Publishers, Regulators, Venue Hosts, Team Owners, Broadcasting Producers, Sponsors and Advertisers

• Fans viewed content from the Melbourne Esports Open over 12 million times across Twitter, Facebook and Reddit
• Learning lessons in commercializing this event
• Strategies to drive visitors and challenges in acquiring major sponsors

• Australian sporting body AFL and League of Legends developers Riot Games announce a new partnership to bring a premier stadium tournament to Melbourne, Australia in November this year
• The AFL and Riot Games will work closely together to build out the resources required to operate together well – this includes building a ‘purpose-build esports studio’ in Melbourne.
• The marketing, ticketing, event delivery, partnership aspects of creating a successful esports event

• Essential elements of producing highly engaging esports events: talents who can connect strongly with esports audience
• Broadcast content that connects with esports fans to be present both on-site and online, timely and informed for greatest relevancy
• Leveraging on partnership support to improve quality over a long term basis

• Immersion, presence and new sensations of VR surely enhance gaming experiences
• Many video game storylines have been transferred to large cinema screens (Tomb Raider, Mortal Kombat). Disney and Pixar show the possibility for reverse interaction by creating a simple VR game to promote the new cartoon, Coco

• 21 per cent of AFL fans watch, play or follow esports. The total Australian market is about 1.5 million
• AFL bought Etihad Stadium and this venue may eventually becoming a hub for esports

• Essendon Football Club has acquired a professional esports team and will compete in the League of Legends, Oceanic Pro League and Oceanic Challenger League in 2018
• Essendon Football Club is looking at ways to diversify its business, invest in growth and create new opportunities to drive incremental consumer and commercial revenues
• It will bring its expertise in elite and professional sport to strengthen the team across all areas, including a particular focus on player welfare and development

• Meet and Network with Game Publishers, Regulators, Venue Hosts, Team Owners, Broadcasting Producers, Sponsors and Advertisers