Agenda
| AGENDA | ||
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| FUTURE EXPERIENCE TECHNOLOGY SITE TOURS |
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| SITE TOUR A: VR Experience for Theme Park |
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| 09:00 – 12:00 | The theme park race to build the highest, fastest and loopiest ride has climbed to new heights with the arrival of VR. Virtual rides offer a world of opportunities for both entertainers and customers: breathing new life into existing rides without massive investments, creating novel experiences unachievable with physical rides and even enabling visitors to enjoy their favorite rides from the comfort of home. From immersive VR-enhanced rides like The Kraken Unleashed at Florida’s SeaWorld and The Daemon at Copenhagen’s Tivoli Gardens, to completely VR-dedicated attractions like Guizhou’s VR Star Theme Park and Dubai’s VR Park, virtual reality is here to stay as a transformer of the theme park experience. Join us in this exclusive site tour to discover how Virtual Reality can be integrated to engage your visitors and re-define their experiences. | |
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| SITE TOUR B: Technology and Innovation at Sydney Zoo |
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| 13:00 – 16:00 | Developed in the heart of Western Sydney, the new world-class Sydney Zoo exhibits a wide range of iconic animal species in a 16.5ha safari-like setting, augmented with modern exhibit design, water features, and elevated boardwalks to bring visitors closer to the animals than ever before. Hidden behind cleverly designed barriers, an array of technological innovations provide an experience more immersive and engaging than traditional zoos. Join us on this exclusive tour of Sydney Zoo to see this technology in action and what it brings to the visitor experience. | |
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*Space In Each Site Tour Is Limited, Registrations Will Be Available On First Come, First Reserved Basis.
| TIME | AGENDA | |
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| 09:00 | Opening Address and Day 1 Highlights by Forum Chairperson | |
| CASINO EXPERIENCE OF THE FUTURE | ||
| 09:15 |
How Casinos Are Using Predictive Modelling and Data Analytics to Re-Define in Entertainment Experience |
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| This session will cover how casinos are using predictive modelling and big data analytics to re-define customer experience. Casinos give people free upgrades frequently. But a great deal of calculation goes into those tailored giveaways. Caesars for example uses their analytics to develop better predictive modelling techniques, making bets on whether the customer gets a free hotel room, slot credit, golf, food, transportation, sold out tickets, or a room upgrade to enhance overall experience | ||
 JAK (JOHN) LYSOWSKIDirector of Gaming Analytics Caesars Entertainment |
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| 09:45 | The Slot Machines of Tomorrow: How Casinos Are Using New Ways To Attract Millennials |
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| Casinos are rapidly losing their millennial customers. Every year, the total number of slot machines are declining. Futuristic casinos are betting that slot machines of tomorrow will more closely resemble video games. . Some of the new machines will even have a chair that rocks like a mechanical bull arcade ride. Expect to find increasing numbers of machines that are giant size and have escalating jackpots, animated touchscreens, and video clips of popular TV shows, celebrity entertainers, and famed movie characters | ||
 YURI CAMERONDirector, Gaming Expert Caesars Entertainment |
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| 10:15 | Morning Refreshments & Networking Session | |
| OPTIMIZING ENTERTAINMENT AND LEISURE EXPERIENCES WITH MULTI-SENSORY TECHNOLOGIES | ||
| 10:30 | Art You Can See, Smell and Taste: Reimagining the Gallery Experience with Multi-Sensory Digital Art |
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| 11:00 | Blending Augmented Reality with Multi-Sensory Technology: a Case Study from Museum of Old and New Art |
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 MARIA LURIGHIMona Experiences and Partnerships Director Museum of Old and New Art |
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| CRUISE EXPERIENCE OF THE FUTURE | ||
| 11:30 | Cruise Experience of the Future: How Royal Caribbean Combine Novel Technology With Fun at Sea To Create Compelling Experience | |
| This session will cover how the most advanced cruise ship currently in operation, Royal Caribbean’s Quantum of the Seas, creates deeply memorable and engaging traveler experiences with an impressive arsenal of state-of-the-art entertainment and leisure technology – including virtual balconies, a robot-powered bar, a skydiving simulator and a viewing pod that transports passengers to 300 feet above sea level. |  |
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| 12:00 |
Novel Technologies Transforming Cruise Entertainment Experience, Including Geo-Locator for Kids |
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This session will some of the most novel technologies transforming cruise ship experience such as:
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 LYNNE CLARKEChairman MSC Cruises Australasia |
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| 12:30 | Networking Luncheon | |
| VOICE TECHNOLOGY AND INTELLIGENT DIGITAL ASSISTANTS |
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| 13:30 | How a Chatbot Drove Up Visitor Interest |
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| 14:00 | Virtual and Augmented Reality in Theme Parks: Puffery vs. Potential |
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 DR. MALCOLM BURTAmusement Academic |
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| TRANSFORMING VISITOR EXPERIENCES WITH AUGMENTED REALITY | ||
| 14:30 | How Augmented Reality Breathes New Life into Australia’s Largest Outdoor Art Gallery |
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| The Victorian Government’s AR app gives visitors a deeper look into the artwork at Australia’s largest outdoor art gallery, the Silo Art Trail, and the stories they tell. By opening the app and scanning on-site markers, users can access a portal that provides information about the exhibit they are viewing, enriched by voiceovers from key local figures. In this session, you will learn how augmented reality can be used to bring history and culture to life, strengthening the visitor experience with on-demand storytelling. | ||
 LAUREN MCBRIARTYTourism Executive Officer Wimmera Mallee Tourism |
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| 15:00 | Afternoon Refreshments & Networking Session | |
| INTELLIGENT NAVIGATION WITH ANALYTICS AND ROBOTS | ||
| 15:30 | Captivating and Educating Visitors with Location-Based Services and Analytics at Taronga Zoo | |
| Sydney’s Taronga Zoo and Dubbo’s Western Plains Zoo are transforming the visitor experience with the help of enhanced wireless connectivity and location-based services. Beacons, wayfinding capabilities and geo-fencing will create a more tailored and educational experience for guests as they traverse the many exhibits within the zoos, while providing zoo teams with real-time information on guest traffic that will help improve operational and marketing strategies. Learn more about the role of location-based services and analytics in creating powerful visitor experiences in this session. |  |
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| 16:00 | Intelligent Navigation on Major Entertainment Venues With Humanoid Robot Pepper |
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| Pepper is a humanoid robot companion designed to serve as a sort-of kiosk at businesses like shopping malls, cruise ships, major entertainment venues, and airports. Pepper is also able to track eye contact and express emotion. This session will explore how companies are using Pepper to add the overall customer experience especially on navigating big locations. |  |
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| DYNAMIC PRICING | ||
| 16:30 | The Impact of Dynamic Pricing On Smart Revenue Management | |
 MUHAMMAD ZEESHANDirector of Revenue Management Four Seasons Hotel Sydney |
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| 17:00 | Q&A Session and Closing Remark by Forum Chairperson | |
| 17:15 | Champagne Networking | |
Enjoy a glass of champagne whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates. |
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| TIME | AGENDA | |
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| 09:00 | Opening Address and Day 2 Highlights by Forum Chairperson | |
| AMPLIFYING USER ENGAGEMENT IN ENTERTAINMENT WITH GAMIFICATION AND AUDIOVISUAL TECHNOLOGY |
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| 09:15 |
How ReddogsVR + Journey Beyond revolutionised Eureka Skydeck’s Tourism offering through a multiplatform Extended Reality Experience |
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 DOMINIC ALLENDirector, Location Based Entertainment ReddogsVR |
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| 09:45 | How Theme Parks Uses Gamification Apps to Amplify User Engagement |
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| Packed with features that offer rewards for playing mini-games and challenges, gamified theme park apps are increasingly popular, particularly with park visitors waiting in line for rides or with kids in tow. Such apps do more than entertain – they help change behavior, through triggering positive emotions or encouraging guests to stay in an hour-long queue. Find out more about how theme park app gamification and the immense value of this practice to entertainment operators, in this session. | ||
 AJAY MATTAPPILLYTechnical Director – Project Management, Dubai Parks and Resorts DXB Entertainments |
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| 10:15 | Morning Refreshments & Networking Session | |
| 10:30 | Enriching Heritage Museums With Augmented Reality and Immersive Gamification Experiences |
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 TARA FAGANProject Director, Raranga Matihiko | Weaving Digital Futures Museum Of New Zealand Te Papa Tongarewa |
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| USING WEARABLES TO DELIVER PERSONALIZED EXPERIENCE | ||
| 11:00 | How Disney Parks & Resorts Delivers Ultra-Personalised Guest Experiences with RFID Wearables |
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| At Disney Parks & Resorts, RFID wristbands allow staff to recognize each guest as an individual and understand what their preferences are. Notably, these wearables enable attractions to present different material to different visitors, creating the feeling that rides and amenities are responding directly in a special way. See how wearables can be the keys for entertainment operators to deliver connected, ultra-personalized guest experiences in this session. | ||
 PREETESH PARMARDirector, Acquisition & Lifecycle Marketing Disney Streaming Services |
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| 11:30 | How Facial Recognition Can Transform Customer Experience in Theme Parks and Attractions |
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 SILVANO TITTOTOGeneral Manager – Digital and Loyalty Discovery Parks Group |
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| IMMERSIVE ENTERTAINMENT WITH VIRTUAL REALITY | ||
| 12:00 | Delivering An Authentic Reality for Thrillseekers at Dreamworld’s Sky Voyager | |
| In this session, you will explore the technology and methodology behind an exciting new virtual reality ride at Dreamworld, which will have thrillseekers swooping, diving, gliding and jetting over iconic spots like Sydney Harbour, Surfers Paradise and the Barossa Valley. The first of its kind in Australia, the Sky Voyager ride is described as an “immersive live-action 4K adventure” which uses motion-programmed seating and special sensory effects to give riders the experience of flying. | ||
| 12:30 | Networking Luncheon | |
| OPTIMIZING ENTERTAINMENT AND LEISURE EXPERIENCES WITH MULTI-SENSORY TECHNOLOGIES | ||
| 13:30 | Interactive Roundtable Discussion | |
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 RISHI KAPOORSVP International Development MGM Resorts International |
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 RYAN TAIBELVice President, Sales & Marketing P&O Cruises and Cunard |
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| CREATING A UNIQUE EXPERIENTIAL TRAVEL EXPERIENCE FOR TODAY’S GLOBETROTTERS | ||
| 14:00 | The World’s First Ridesharing Submarine: Uber on Demand at the Great Barrier Reef |
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| Thanks to Uber, non-diving travelers who wanted to see all the treasures of the Great Barrier Reef got the option of hailing a ride via submarine. Running for four weeks, the service included transport by helicopter to the departure point, where the scUber, the world’s first on-demand, ridesharing submersible, took riders through the extraordinary underwater world of Earth’s largest coral reef system. Riders could even rate the scUber’s pilot like any other Uber driver. Hear more about this once-in-a-lifetime experience and how it has raised the bar for new travel projects, in this session. | ||
 Senior ManagementUber |
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| 14:30 | How Airbnb Grew Bookings by 2,500% by Offering Unique and Authentic Traveler Experiences | |
| Airbnb leverages locals’ experience and knowledge to provide travelers unique and authentic Experiences that cover all types of interests. By going beyond mere touring and sightseeing to offer deep-dives into local hosts’ worlds through their passion, Airbnb has driven bookings on an unprecedented scale – 2,500% during 2017, compared to 2016. Response has also been overwhelmingly positive, with 91% of bookings through the Experiences platform receiving 5-star reviews. Explore Airbnb’s proven approach to delivering experiential travel through Experiences in this session. |  |
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| 15:00 | Afternoon Refreshments & Networking Session | |
| VIRTUAL REALITY MARKETING | ||
| 15:30 | How Tourism Australia Drives Pre-Arrival Excitement with VR Films | |
| Virtual reality delivered fantastic results for Tourism Australia in a campaign that brought Australia’s incredible aquatic and coastal offerings to life. Through VR film sequences, TA transported potential visitors into the great outdoors Down Under, allowing them to swim with sea lions in Port Lincoln and snorkel in the Great Barrier Reef, among others. These proved a hit, delivering a 104% growth in leads for TA and helping to create a record-breaking year for Australian tourism. Learn more about this innovative use of virtual reality for tourism marketing in this session. |  |
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| PERSONALISING TRAVEL AND LEISURE EXPERIENCES WITH DATA ANALYTICS |
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| 16:00 | The Power of Partnership: How a Data-Sharing Agreement Between Tourism Australia and Virgin Australia is Turbocharging Travel Marketing |
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| Under a $50 million, 5-year agreement struck with Virgin Australia to promote Australia to travelers in key markets, Tourism Australia is tracking and passing on online activity data from any consumer who visits Australia.com and then steps through to Virgin Australia’s digital properties. In return, Virgin Australia passes back information on whether that consumer has booked a flight, where they are coming from and more. This relationship enables TA to optimize its media spend while opening up avenues for personalisation. Find out more about how data sharing helps companies collaborate for mutual benefit in the travel space, in this session. |  |
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| TECHNOLOGY AND INNOVATIONS FOR SUSTAINABLE TOURISM | ||
| 16:30 | Earning the Loyalty of Eco-Conscious Travelers with Green Technologies |
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| Eco-tourism is not a niche – it is the future of travel. Compared to 51% of baby boomers, 73% of younger travelers say they are willing to pay a premium for sustainability. With the plethora of green technology now available, such as solar energy generation, electric/hybrid vehicles and even virtual tours that eliminate concerns over disturbing natural ecosystems, entertainment, leisure and hospitality providers now have everything they need to boost their profile in the eyes of the eco-conscious crowd. This session will touch on some avenues and strategies to appeal to modern, green-minded travelers. | ||
 CHRISTOPHER WARRENDirector International Centre for Responsible Tourism – Australia |
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| 17:00 | Closing Remarks by Forum Chairperson | |