Conference Highlights

Why Join This Conference

Augmented Reality and Virtual Reality Product Development, Marketing and Customer Experience Conference

10 Reasons to Attend the Conference:

  1. Harness unique AR/VR uses and applications that organizations have strategically and successfully implemented
  2. Learn about the latest AR/VR technologies from the key players in the scene and their corresponding tremendous economic potential
  3. Envision and transform your marketing and CX strategies in response to the AR/VR disruption
  4. Gather inspiration from thought-provoking sessions to future-proof your marketing and CX strategies in the fast moving and rapidly evolving market
  5. Unveil ground-breaking initiatives enabled by AR/VR that have reaped massive rewards
  6. Tap into exclusive insights, market-leading case studies and solutions from AR/VR experts in creating effective and customer-centric AR/VR strategies
  7. Examine best practices of local and global organizations that have successfully embarked on AR/VR
  8. Develop strategic AR/VR plans and learn how to leverage them in your business
  9. Explore strategic considerations around adopting AR/VR and methods to overcome common existing barriers
  10. Engage and strike mutually beneficial partnerships with organization decision makers, industry experts and other stakeholders

Hot Topics to be Discussed

Augmented Reality and Virtual Reality Product Development, Marketing and Customer Experience Conference

Pre-Conference: Monday 22 January 2018

  • Immersive AR/VR Experience Showcase – Delve Deeper into the World of AR/Vr and Discover the Next Frontier of Unsurpassable Advantages
  • AR/VR Product Development Site Tour (EON Reality) – Experience State-of-the-Art Technologies and Hear From Leaders of Singapore’s AR/VR Scene

DAY 1: Tuesday 23 January 2018

  • Keynote Session: Regional Trends in AR/VR and Why Mixed Reality will Drive Massive Adoption
  • Bridging the gap between Virtual and Reality: Pushing the Boundaries and the Possibilities for Singapore and Asia
  • Disrupt or be Disrupted – The Business Reality of AR/VR
  • Panel Discussion: ROI – How to Maximise your Investments in AR/VR and Reduce Initial Investment Costs
  • AR/VR Marketing and CX Masterclass by HP Singapore
  • “Experiential”: VR as the Next Game Changer in Luxury Goods Retail
  • “Holo-porting”: From Sci-fi to a reality for CX
  • Turning personalization on its head – AR to Pioneer a New Era of Customer Experience

Day 2: Wednesday 24 January 2018

  • Digital Reality is Here. Are You Ready?
  • National Museum of Singapore Case Study: Marrying Art, Culture and Technology
  • Managing the Dark Side of AR/VR: Patent, IP, Information Security & Liability
  • The Challenges of AR/VR for Businesses and How to Overcome Them
  • The art of storytelling and Narrative in AR/VR
  • Building unique value through Capitalizing on Big Data and Real-time Information
  • The Future of AR/VR – What’s next?
  • Panel Discussion: Sustainability of AR/VR as a Long-term Strategy

Companies Expected at the Conference

  • IBM Singapore
  • Kimberly Clark
  • Coty Singapore
  • HP
  • Singapore Airlines
  • Scoot
  • Adobe Systems
  • Sephora
  • Guardian
  • L’oreal
  • Wing Tai
  • Keppel Land
  • Far East Organization
  • CapitaLand
  • Propnex
  • Huttons
  • Unilever
  • Procter & Gamble
  • Hilton Hotel Singapore
  • Marina Bay Sands Singapore
  • BMW Singapore
  • Toyota Singapore
  • VanMedia Group
  • Edelman