Conference Highlights

Augmented Reality and Virtual Reality Product Development, Marketing and Customer Experience Conference

10 Reasons to Attend the Conference:

Harness unique AR/VR uses and applications that organizations have strategically and successfully implemented
Learn about the latest AR/VR technologies from the key players in the scene and their corresponding tremendous economic potential
Envision and transform your marketing and CX strategies in response to the AR/VR disruption
Gather inspiration from thought-provoking sessions to future-proof your marketing and CX strategies in the fast moving and rapidly evolving market
Unveil ground-breaking initiatives enabled by AR/VR that have reaped massive rewards
Tap into exclusive insights, market-leading case studies and solutions from AR/VR experts in creating effective and customer-centric AR/VR strategies
Examine best practices of local and global organizations that have successfully embarked on AR/VR
Develop strategic AR/VR plans and learn how to leverage them in your business
Explore strategic considerations around adopting AR/VR and methods to overcome common existing barriers
Engage and strike mutually beneficial partnerships with organization decision makers, industry experts and other stakeholders

Augmented Reality and Virtual Reality Product Development, Marketing and Customer Experience Conference

Pre-Conference: Monday 22 January 2018

Immersive AR/VR Experience Showcase – Delve Deeper into the World of AR/Vr and Discover the Next Frontier of Unsurpassable Advantages
AR/VR Product Development Site Tour (EON Reality) – Experience State-of-the-Art Technologies and Hear From Leaders of Singapore’s AR/VR Scene

DAY 1: Tuesday 23 January 2018

Keynote Session: Regional Trends in AR/VR and Why Mixed Reality will Drive Massive Adoption
Bridging the gap between Virtual and Reality: Pushing the Boundaries and the Possibilities for Singapore and Asia
Disrupt or be Disrupted – The Business Reality of AR/VR
Panel Discussion: ROI – How to Maximise your Investments in AR/VR and Reduce Initial Investment Costs
AR/VR Marketing and CX Masterclass by HP Singapore
“Experiential”: VR as the Next Game Changer in Luxury Goods Retail
“Holo-porting”: From Sci-fi to a reality for CX
Turning personalization on its head – AR to Pioneer a New Era of Customer Experience

Day 2: Wednesday 24 January 2018

Digital Reality is Here. Are You Ready?
National Museum of Singapore Case Study: Marrying Art, Culture and Technology
Managing the Dark Side of AR/VR: Patent, IP, Information Security & Liability
The Challenges of AR/VR for Businesses and How to Overcome Them
The art of storytelling and Narrative in AR/VR
Building unique value through Capitalizing on Big Data and Real-time Information
The Future of AR/VR – What’s next?
Panel Discussion: Sustainability of AR/VR as a Long-term Strategy