Conference Highlights

Why Join This Conference

Augmented Reality and Virtual Reality Product Development, Marketing and Customer Experience Conference

10 Reasons to Attend the Conference:

  1. Harness unique AR/VR uses and applications that organizations have strategically and successfully implemented
  2. Learn about the latest AR/VR technologies from the key players in the scene and their corresponding tremendous economic potential
  3. Envision and transform your marketing and CX strategies in response to the AR/VR disruption
  4. Gather inspiration from thought-provoking sessions to future-proof your marketing and CX strategies in the fast moving and rapidly evolving market
  5. Unveil ground-breaking initiatives enabled by AR/VR that have reaped massive rewards
  6. Tap into exclusive insights, market-leading case studies and solutions from AR/VR experts in creating effective and customer-centric AR/VR strategies
  7. Examine best practices of local and global organizations that have successfully embarked on AR/VR
  8. Develop strategic AR/VR plans and learn how to leverage them in your business
  9. Explore strategic considerations around adopting AR/VR and methods to overcome common existing barriers
  10. Engage and strike mutually beneficial partnerships with organization decision makers, industry experts and other stakeholders

Hot Topics to be Discussed

Augmented Reality and Virtual Reality Product Development, Marketing and Customer Experience Conference


  • Immersive AR/VR Experience Showcase (morning)
  • AR/VR Product Development Site Tour at EON Reality (afternoon)

Main Conference – Day 1: Tuesday 23 January 2018

  • Keynote session: Regional Trends in AR/VR and Why Mixed
    Reality will Drive Massive Adoption
  • Bridging the gap between Virtual and Reality: Singapore’s pushing AR/VR boundaries
  • BOSCH Case Study: Information delivery of the future – How AR will reinvent industries
  • “Experiential”: How VR will Be the Game Changer in Marketing and CX 2018
  • Omni-channel realities: How AR/VR can integrate seamlessly into the omni-channel mix
  • Turning personalization on its head – AR to pioneer a new era of CX
  • AR/VR Marketing and CX Masterclass by B.U.T Singapore

Main Conference – Day 2: Wednesday 24 January 2018

  • Keynote session: Disrupt or be disrupted – The business reality of AR/VR
  • ROI: How to Maximise your Investments in AR/VR and Reduce
    Initial Investment Costs
  • Managing the Dark Side of AR/VR: Patent, IP, Information Security & Liability
  • The art of storytelling and narrative in AR/VR
  • Building unique value through capitalizing on big data and real-
    time information
  • Panel Discussion: Sustainability of AR/VR as a long-term strategy

Companies Expected at the Conference

  • IBM Singapore
  • Kimberly Clark
  • Coty Singapore
  • HP
  • Singapore Airlines
  • Scoot
  • Adobe Systems
  • Sephora
  • Guardian
  • L’oreal
  • Wing Tai
  • Keppel Land
  • Far East Organization
  • CapitaLand
  • Propnex
  • Huttons
  • Unilever
  • Procter & Gamble
  • Hilton Hotel Singapore
  • Marina Bay Sands Singapore
  • BMW Singapore
  • Toyota Singapore
  • VanMedia Group
  • Edelman