Global Speakers


Usama Fayyad

Chief Data Officer & Group Managing Director


Usama Fayyad is the Group Managing Director of Barclays. Fayyad was the industry’s first chief data officer, responsible for Yahoo!’s global data strategy, architecting Yahoo!’s data policies and systems, prioritizing data investments, and managing the Company’s data analytics and data processing infrastructure which processed over 25 Terabytes of data per day. Fayyad also founded and managed the Yahoo! Research organization with offices around the world and which became the premier scientific research organization to develop the new sciences of the Internet, on-line marketing, and innovative interactive applications.


George Depastas

VP, Head of Product, Real Time Big Data Analytics


George is the Global Head of Product, Real-time Big Data Analytics at Barclays where he drives big data innovation and also focuses on emerging markets such as Africa. Being an engineer at heart and by education, George has launched data-driven, customer-centric products, combining big data product management with his background in digital innovation, design and customer experience. George is passionate about the start-up world of relentless disruption, and was part of the team that delivered the first-ever Accelerator programme for Barclays, in partnership with Techstars.


Peter O’Neil


L3 Analytics

He is the founder of L3 Analytics and his goal is to remove the barriers that prevent companies tapping into the incredible value they can get out of web analytics. He share his ideas in ideas on Digital Analytics around the world. I have keynoted and presented at Google Analytics User Conference Netherlands, eMetrics London & Chicago, Superweek Hungary and Marketing Festival Czech Republic among others.


Steen Rasmussen

Google Partner Academy Program Trainer and Speaker


Steen has been in the analytics game for more than 15 years and has been nominated as one of the world’s leading analysts by the Digital Analytics Association for the last 3 year running. He has shared his thoughts on the subject from Silicon Valley to Budapest and from Oslo to Barcelona for IIH Nordic, the agency he co-founded more than 10 year ago. With more than 55 employees, clients all across EMEA, and a nomination for Global Analytics Agency of the year IIH Nordic is a Scandinavian data-driven force to reckoned with.


Barbara Cominelli

Director of Commercial and Operations


Barbara is in charge of Customer Experience, Customer Operations, Customer Value Management, Products and Services Design, Digital and Social media. She has wide international experience in Italy, UK, USA, Spain, The Netherlands and a successful track record in managing culturally diverse organizations. She was awarded the “Merit and Talent” prize for women executives in 2014 and “Best Young Executive” in 2009.


Martin Squires

Head of Customer Insight


A highly experienced customer & marketing analytics professional, with over 20 years experience helping a number of blue chip organizations drive value from building a deeper understanding of their customers and prospects.


Dan Jermyn

Head of Big Data & Innovation

Royal Bank of Scotland

Co-creator of the SiteTagger tag management system (acquired by Signal in 2012) and an experienced leader in analytics, with a rare combination of advanced technical skills, strong commercial awareness and extensive experience of building teams, both onshore and offshore.


Nicolas Deturck

Customer Intelligence & Marketing Manager


Nicolas Deturck oversees all day-to-day digital, mobile and social media operations for Volkswagen. He is a Marketing Manager with solid experience in driving ideation, defining strategies, product communications and creative customer services, matched by a wide range of work and experience in print, web, interactive and social media.


Gael Decoudu


Lloyds Banking Group

Gael is a seasoned global leader in analytics and statistics with 10+ years of experience. He has a solid track record of combining a strong business sense with analytical expertise and result focus to deliver significant value. He has demonstrated his high adaptability thorough his career, having lead several multicultural and multifunctional teams across the world, directly and remotely in various industries (financial services, banking, e-commerce), in high growth and mature environments alike.


Natalino Busa

Streaming and Real- Time Data Analytics Technologist


Natalino is currently a data architect at Ing Retail in the Netherlands, where he leads the definition, design and implementation of big/fast data solutions for data-driven financial applications such as personalized marketing and predictive analytics. All-round Software Architect, Data Technologist, Innovator, with 15+ years experience in research, development and management of distributed architectures and scalable services and applications


Simon Wood

UK Head of Customer Experience


Accomplished research analyst and subject matter expert focused on issues dealing with loyalty, customer experience, client satisfaction, as well as other key stakeholder areas such as employee engagement, internal service quality and corporate reputation.


Alex Kewley, CFA

Director, Client Insights & Solutions

ANZ London

Alex Kewley is the current Director, Client Insights & Solutions at ANZ London.


Andreas Galatoulas

Head of Learning Data


Andreas Galatoulas is the current Head of Learning Data at AXA.


Christopher Brooks

Director & Customer Experience


He is a customer strategist with agency, client and consultancy experience working with companies across Europe mainly in financial services but as varied as utilities to hospitality. He has 20 years experience across several sectors and countries turning this philosophy in to a practice. Christopher demonstrates the practical application to businesses f adopting one of the world’s leading academics on CX measure for customer experience.


Lucien van der Hoeven


MarketShare DecisionCloud

Lucien van der Hoeven is MarketShare’s MD for Europe, Middle East and Africa (EMEA). Lucien brings a wealth of various industry background from his previous positions of Managing Director at global market research leader GfK and Board Member of Europanel (a Kantar World panel and GfK joint venture), where he guided sales operations and global account management implementation across Europe. One of his favorite “big data” projects was the “single source media efficiency panel”.


Jamie Turner


PCA Predict

Jamie Turner is the CEO and co-founder of PCA Predict, one of the leading providers of checkout optimization tools. As the former CTO, Jamie has a considerable knowledge of how to develop a massively scalable SaaS platform which meets both the resilience and reliability requirements of the on-demand market. He also has significant experience on the subject of big data with over five billion queries hitting the PCA Predict platform each year.


Morris Pentel


Customer Experience Foundation

Morris Pentel is a Customer Experience and Contact Strategy Designer and runs one of the most respected private Customer Experience and Contact Strategy consulting businesses in the world. Based in the UK he has a track record for successful work for some of the largest institutions and government organizations all over the world. He has delivered workshops over the last 18 months in 11 Countries and his designs influencing billions of the world’s Customer Experiences.


Vladimir Dimitroff

Principal Consultant

Beyond Philosophy

Visionary strategist with hands-on operational experience. He has extensive management consulting career on a leading major transformation programmes at blue-chip clients (telecoms, financial services, retail, travel and transport, media and technology), resulting in record performance and winning prestigious awards. Often acting as interim executive on significant change programs.


Ben Smithwell



Ben has had a varied career in CX, Service Design, leadership, marketing, customer service, and business analysis. He’s worked internationally in Bulgaria and the Middle East, and has done award-winning work in the HE sector. He also run Smithwell – we’re Customer Experience strategists and Experience Design geeks helping businesses to create exceptional value through deliberate branded experiences and carefully orchestrated service interactions.