About the Forum

In this new age of customer experience, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram, Facebook and YouTube, consumers have unlimited freedom and choice over the content they wish to view, creating a huge problem for brands. Influencer marketing, while not a new concept, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train.

Understanding your need to build your capabilities to serve the next generation customers, Clariden Global cordially invites you to the inaugural ANZ Influencer, Millennial and Growth Hacking Marketing Forum: Powerful Strategies to Reach the Largest and Most Influential Generation of Customer this coming January. Join the global gathering of marketing, communications and CX experts and thought leaders in the region to better understand, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer, millennial and growth hacking marketing that will help you ignite a successful transformation.

Mark 29 – 31 January 2020 on your calendar and book your seat now! Join us in harnessing the promising potential of the ANZ Influencer, Millennial and Growth Hacking Marketing Forum by tapping into the expertise of marketing, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!

Why Join This Forum

12 Themes That Are Powerfully Relevant To Your Business:

  1. Krispy Kreme’s Success Stories with Millennials
  2. L’Oreal’s Influencer Marketing Strategy
  3. Expedia: Optimizing Influencer Marketing with Data
  4. Building and Enduring Kraft Heinz in a Competitive Environment
  5. Deliveroo’s Marketing Success Story with On-Demand App
  6. Red Rooster’s Growth Hacking and Marketing Strategy
  7. How KLOOK Attract, Engage and Retain Millennials
  8. Kimberly Clark’s Micro Influencer Success
  9. Visionary Keynote: The How, What and Why of Millennial Marketing 
  10. Metro Train’s Brand Marketing with Influencers
  11. Flight Centre Travel Group: Using Content to Reach Millennials
  12. Cathay Pacific: Hyper-Personalizing Influencer Marketing Strategy with AI

The Forum at a Glance

DAY 1: Wednesday, 29 January 2020

  • Keynote: Understanding Influencer Marketing and Why It Is So Effective in Getting Brands on The Map
  • How FMCG Giants Build an Organic Influencer Marketing Programme
  • Micro Influencers – Major Impact: The Marketing Force of The Future
  • Why Marketing to Millennials is Synonymous with Influencers Marketing
  • The Shady Side: Solving the $500 Million Influencer Fraud Problem
  • How Brands Execute and Optimise Influencer Marketing With Data
  • Artificial Intelligence’s Role in the Future of Influencer Marketing
  • Transparency Advertising: Why Influencer Marketing Without the Proper Checks & Transparency Will Not Work

DAY 2: Thursday, 30 January 2020

  • Visionary Keynote: A Trillion-Dollar Demographic: The How, What and Why of Millennial Marketing
  • Digital Natives: A Look inside the Mobile-First Generation
  • Hyper-Personalization: Delivering Powerful Personalized Experiences with Data, Analytics, and AI for Millennials
  • On-Demand Apps: What Drives Adoption and How Brands Are Using Apps to Attract, Engage and Retain Millennials
  • Growth Hacking Explained: How Titans like Facebook and Uber Growth-Hacked Their Way to become $50 Billion Companies
  • Case Study: Growth Hacking for Grownups: How Big Brands like Twitter are Leveraging Start-up Growth Tactics
  • How to Transform from a Traditional to a Growth Oriented Organization

POST-FORUM WORKSHOPS: Friday, 31 January 2020

  • Workshop A: Mastering Influencer Marketing: Growing Your Business in 2020 and Beyond
  • Workshop B: A Complete Guide:  Developing a Successful Growth Hacking Roadmap to Supercharge Your Business Goals

Companies Expected at the Forum

  • Accenture
  • Airbnb
  • Allianz
  • Amazon
  • Apple
  • Coca cola
  • Danone
  • Diageo
  • Disney
  • Emirates
  • Expedia
  • Fedex
  • Ford
  • Group M
  • GSK
  • Gucci
  • Ikea
  • Konami
  • L’oreal
  • Marriott
  • Mercedes
  • Nestle
  • Netflix
  • Nielsen
  • Procter & Gamble
  • Spotify
  • Unilever
  • Universal Music
  • Warner Music