Agenda

Time Main Forum Agenda Day 1 – 29 January, Wednesday
 
Theme: Influencers – Marketing’s Next Big Thing
As the world around us becomes more technologically advanced, influencer marketing has made its way to the forefront and companies are devoting more time and effort to the tactic than ever before. More and more brands are hopping on the influencer marketing train and it is becoming more important than ever to build relationships with influencers who resonate with your brands and to create campaigns, which are aligned with the values of an influencer’s followers.

The first day of the conference will kickstart with sessions diving deep into influencer marketing, exploring its effectiveness and nuances and providing a better understanding of the current landscape. The subsequent sessions will dwell on the massive benefits of influencer marketing as well as strategic tools and technologies you can leverage on to make the best of influencer marketing. Case studies of local and global organizations in different verticals who have successfully adopted influencer marketing will also be showcased and discussed in great details. These will inspire delegates to push past the status quo and envision future transformative roadmaps to reach new heights of customer experience.

Day one of the conference also explores pressing concerns and issues surrounding influencer marketing like influencer fraud and transparency advertising. Through these sessions, delegates will be able to glean insights into effective strategies to spot and combat these issues for successful influencer marketing campaigns.

09:00 Conference Introduction By Conference Producer
09:05 Highlights On Conference Day 1 Key Sessions By Conference Chairperson
Alina-Timofeeva-112x128Alina Timofeeva
Head of Ecommerce
Ally Fashion
Ally Fashion
09:15 Keynote: Under The Influencer: Why Marketing Will Never Be The Same
Adriane-McDermott-112x128Adriane McDermott
Former CMO
Seafolly
Seafolly_logo
10:00 Case Study: Building Enduring Brands That Consumers Love In A Hyper Competitive Environment
Sachin-Rajpal-112x128Sachin Rajpal
Marketing Director
The Kraft Heinz Company
Kraft Heinz
10:45 Morning Refreshments & Networking
11:00 Panel Discussion: Is Influencer Marketing Best Done In-House Or Outsourced?
  • Pros and cons of having a third-party agency and an in-house team managing your influencer marketing strategy
  • The time, costs, benefits and frustrations associated with each
  • Learning what is best for organization like yours and make the right decision in the battle of in-house vs. outsourced influencer marketing
Moderator:

Alina-Timofeeva-112x128Alina Timofeeva
Head of Ecommerce
Ally Fashion

Ally Fashion
Panelists:

Kellie-Parker-112x128Kellie Parker
Director of Brand Marketing – Pacific
Accor

Accor
Matthew-Clymo-112x128Matthew Clymo
Commercial Product and Trade Marketing Director
News Corp
news corp australia
Camilla-Cooke-112x128Camilla Cooke
CMO Brand, Communications and Marketing
Xinja
Xinja_logo
 11:45 How News Corp Uses Influencers To Enhance Traditional Media
Matthew-Clymo-112x128Matthew Clymo
Commercial Product and Trade Marketing Director
News Corp
 news corp australia
12:15 Why Marketing To Millennials Is Synonymous With Influencers Marketing
  • Reaching the most desirable generation of customers through influencer marketing
  • How influencers can help plant the seed and keep your company top of mind to millennials across the world
  • Creating a long-term relationship and building unique and lasting trust with the audience that the influencer engages
Lauren-(Young)-Crawley-112x128Lauren (Young) Crawley
Head of Marketing & Innovation – Baby & Childcare
Kimberly-Clark
Kimberly Clark
12:45 Lunch & Networking
13:45 Interactive Roundtable Discussion: 

Roundtable 1 – Influencer Discovery

Kellie-Parker-112x128Kellie Parker
Director of Brand Marketing – Pacific
Accor
Accor
Roundtable 2 – Campaign Management
Nick-Clare-112x128Nick Clare
Brand, Strategy and Innovation Leader
Formerly Mars Australia
Mars
14:45 Growth Hacking And Building A Culture Of Optimisation
Sheryll-Sampson-112x128Sheryll Sampson
Delivery Lead | Digital Conversion Rate Optimisation
Vodafone
Vodafone_logo

15:15 Afternoon Refreshments & Networking
Theme: Disruptive Influencer Marketing Innovations
15:45 Transparency Advertising: Why Influencer Marketing Without The Proper Checks & Transparency Will Not Work
Kellie-Parker-112x128Kellie Parker
Director of Brand Marketing – Pacific
Accor
Accor
16:15 3 Hacks To Grow On A Shoestring Budget
Dean-Salaks-112x128Dean Salakas
Chief Party Dude
The Party People
the party people
16:45 Q&A Session & Closing Remark By Conference Chairperson
17:00 Champagne Networking Session
image-3
Enjoy a glass of champagne whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates.

Time Main Forum Agenda Day 2 – 30 January, Thursday
Marketing to Millennials & Growth Hacking – A Paradigm Shift For The Customers Of Tomorrow
Millennials are the market and are driving disruption for marketers and retailers across the globe. Millennials’ impacts on the marketing industry are clearer than ever: they are forcing brands to not only understand them but also adapt to their ever-evolving preferences at the snap of a finger. With consumption and purchasing patterns vastly different from previous generations, marketing to millennials have to be done on their own terms and through their own channels.

Day two of the conference will discuss the specific how, what and why of millennial marketing, specifically on effective strategies to reach out to this trillion-dollar demographic like mobile marketing, content marketing as well as tools like artificial intelligence and advanced analytics to deliver powerful experiences that resonate with millennials and earn their love and loyalty. Delegates can look forward to insightful case studies and success stories as well as panel discussions on how to engage millennials for greater insights.

Day two of the conference will then proceed with a series of exciting sessions on growth hacking, engaging and guiding delegates in embracing the relentless pursuit of growth to unlock organizations’ true potentials and push your agendas to the next level. Case studies of both start-ups and established enterprises that have successfully growth-hacked their way to emerge as leaders  as well as learning lessons on hiring growth hackers and transforming into a growth-oriented organization will also be showcased.

09:00 Highlights On Conference Day 2 Key Sessions By Conference Chairperson
Alina-Timofeeva-112x128Alina Timofeeva
Head of Ecommerce
Ally Fashion
Ally Fashion
09:15
When Influencer Marketing Is A Key Brand Strategy: Insights On The Importance Of Relationships And Authenticity Whilst Driving Commercial Growth And ROI
Kelly-Neve-112x128Kelly Neve
Marketing Director
Benefit Cosmetics
Benefit Cosmetics_logo
09:45 Success Stories: How Brands Successfully Earn The Love And Loyalty Of Millennials 
  • How some brands can reach this coveted target market better than others and drive profits through millennial consumer trends
  • Dos and donts of millennial marketing: What works, what doesn’t and how to win their hearts and minds
  • Navigating the constantly-evolving landscape and building a lasting relationship with the customers of tomorrow
Nick-Clare-112x128Nick Clare
Brand, Strategy and Innovation Leader
Formerly Mars Australia
Mars
10:15 Morning Refreshments & Networking
10:30 Digital Natives: A Look Inside The Mobile-First Generation
  • What it means to be mobile first: Endless new opportunities and avenues to market to millennials via mobile
  • Why brands need to think critically about the mobile experience and how millennials interact with it from their mobile devices
  • Understanding how to develop novel, engaging and hyper-personalized mobile-friendly content that works and sticks
Kevin-Azzopardi-112x128Kevin Azzopardi
Head Of Marketing
ShopBack
Shopback_logo
Emily-Lam_photo-112x128Emily Lam
Marketing Manager
ShopBack
Shopback_logo
11:00 Case Study: How To Execute And Optimises Influencer Marketing With Data
Alina-Timofeeva-112x128Alina Timofeeva
Head of Ecommerce
Ally Fashion
Ally Fashion
11:30 What Influencer Marketing Will Look Like In Two Years And How To Prepare For It
Mark-Baartse-112x128Mark Baartse
Former Chief Marketing Officer
Showpo
showpo
12:00 On-Demand Apps: What Drives Adoption And How Brands Are Using Apps To Attract, Engage And Retain Millennials
  • The next phase of eCommerce: Why app-based marketing strategies is the best way to reach millennials’ wallets
  • Go where millennials are: The importance of in-the-moment communications to increase conversion potential
  • Learning from successful app-based campaigns and strategies: gamification, incentivized interaction and discounting
Jonathan-Wiliams-112x128Jonathan Williams
Marketing Director Australia & New Zealand
KLOOK
KLOOK
12:30 Lunch & Networking
13:30 Hyper-Personalization: Delivering Powerful Personalized Experiences With Data, Analytics And AI For Millennials
Camilla-Cooke-112x128Camilla Cooke
CMO Brand, Communications and Marketing
Xinja
Xinja_logo
14:00 Building A Brand In The Millennial Era
Brendan-Fearn-112x128Brendan Fearn
Head of Marketing
BresicWhitney
BresicWhitney
Theme: Growth Hacking – The Relentless Pursuit of Growth 
14:15 Case Study: Growth Hacking For Grownups: How Big Brands Like Twitter Are Leveraging Startup Growth Tactics?
Nick-Keenan-112x128Nick Keenan
Chief Executive Officer
Red Rooster
L4
15:00 Afternoon Refreshments & Networking
15:30 Panel Discussion: How To Engage Millennials For Customer Insights And Marketing
Moderator:

Alina-Timofeeva-112x128Alina Timofeeva
Head of Ecommerce
Ally Fashion

Ally Fashion
Panelists:

Cahyadi-Poernomo-112x128Cahyadi Poernomo
Head of Data, BI and CRM Centrepoint
Alliance

Centrepoint Alliance
Brendan-Fearn-112x128Brendan Fearn
Head of Marketing
BresicWhitney
Nick-Keenan-112x128Nick Keenan
Chief Executive Officer
Red Rooster
L4
16:15 Q&A Session & Closing Remarks By Conference Chairperson