Agenda

The first day of the conference will kickstart with sessions diving deep into influencer marketing, exploring its effectiveness and nuances and providing a better understanding of the current landscape. The subsequent sessions will dwell on the massive benefits of influencer marketing as well as strategic tools and technologies you can leverage on to make the best of influencer marketing. Case studies of local and global organizations in different verticals who have successfully adopted influencer marketing will also be showcased and discussed in great details. These will inspire delegates to push past the status quo and envision future transformative roadmaps to reach new heights of customer experience.

Day one of the conference also explores pressing concerns and issues surrounding influencer marketing like influencer fraud and transparency advertising. Through these sessions, delegates will be able to glean insights into effective strategies to spot and combat these issues for successful influencer marketing campaigns.

• Pros and cons of having a third-party agency and an in-house team managing your influencer marketing strategy
• The time, costs, benefits and frustrations associated with each
• Learning what is best for organization like yours and make the right decision in the battle of in-house vs. outsourced influencer marketing

Alina Timofeeva
Head of Ecommerce
Ally Fashion

Kellie Parker
Director of Brand Marketing – Pacific
Accor

• Reaching the most desirable generation of customers through influencer marketing
• How influencers can help plant the seed and keep your company top of mind to millennials across the world
• Creating a long-term relationship and building unique and lasting trust with the audience that the influencer engages

Roundtable 1 – Influencer Discovery

Day two of the conference will discuss the specific how, what and why of millennial marketing, specifically on effective strategies to reach out to this trillion-dollar demographic like mobile marketing, content marketing as well as tools like artificial intelligence and advanced analytics to deliver powerful experiences that resonate with millennials and earn their love and loyalty. Delegates can look forward to insightful case studies and success stories as well as panel discussions on how to engage millennials for greater insights.

Day two of the conference will then proceed with a series of exciting sessions on growth hacking, engaging and guiding delegates in embracing the relentless pursuit of growth to unlock organizations’ true potentials and push your agendas to the next level. Case studies of both start-ups and established enterprises that have successfully growth-hacked their way to emerge as leaders  as well as learning lessons on hiring growth hackers and transforming into a growth-oriented organization will also be showcased.

• How some brands can reach this coveted target market better than others and drive profits through millennial consumer trends
• Dos and donts of millennial marketing: What works, what doesn’t and how to win their hearts and minds
• Navigating the constantly-evolving landscape and building a lasting relationship with the customers of tomorrow

• What it means to be mobile first: Endless new opportunities and avenues to market to millennials via mobile
• Why brands need to think critically about the mobile experience and how millennials interact with it from their mobile devices
• Understanding how to develop novel, engaging and hyper-personalized mobile-friendly content that works and sticks

• The next phase of eCommerce: Why app-based marketing strategies is the best way to reach millennials’ wallets
• Go where millennials are: The importance of in-the-moment communications to increase conversion potential
• Learning from successful app-based campaigns and strategies: gamification, incentivized interaction and discounting

Alina Timofeeva
Head of Ecommerce
Ally Fashion

Cahyadi Poernomo
Head of Data, BI and CRM Centrepoint
Alliance