Global Speakers

Topic: Why Marketing To Millennials Is Synonymous With Influencers Marketing

Lauren Crawley, Head of Marketing & Innovation Babycare at Kimberly Clark, is an experienced senior marketer within the FMCG and Beauty industry. Prior to joining Kimberly Clark earlier last year to lead the Huggies brand, she was the Marketing Director at L’Oréal Australia for L’Oréal Paris and Garnier. Before joining L’Oréal she worked at Procter & Gamble across market leading brands including Olay, SK-II, Pantene and Gillette.

Lauren’s passion for marketing lies in understanding consumers and translating this knowledge into breakthrough marketing campaigns. She is also a devoted people manager who focuses on inspiring and developing her team.

Topic: On-Demand Apps: What Drives Adoption And How Brands Are Using Apps To Attract, Engage And Retain Millennials

As the Marketing Lead for Klook in Australia and New Zealand (ANZ), Jonathan Williams is responsible for promoting the platform and thousands of inspiring experiences to Australian and New Zealander travelers. Based in Klook’s Sydney office, Jonathan oversees integrated marketing efforts to build Klook’s brand presence in the ANZ region, ranging from social media campaigns and affiliate partnerships to marketing activations.

Originally from London, Jonathan is a seasoned marketer and avid follower of tech innovation. He began his career driving growth at PayPal and later launching key products for Google in Australia, including Google My Business and Google Pay.

With a passion for travel and adventure, Jonathan enjoys coming up close with nature and exploring the great Australian outdoors. During his free time, he teaches kitesurfing or practises his Spanish while exploring South America.

Topics: 

• Case Study: Growth Hacking For Grownups: How Big Brands Like Twitter Are Leveraging Startup Growth Tactics?

• Panel Discussion: How To Engage Millennials For Customer Insights And Marketing

Nick is an executive leader with a diverse background in business development, corporate strategy, deal advisory, operations, digital, marketing and finance. Nick has worked in senior leadership positions within Global networks and Australia’s leading blue chip corporations, learning the value of big company process and long-term strategic planning, but equally, gained an entrepreneurial spirit through experience and success working within advertising, gaming/sports and entertainment and the quick service restaurant industries.

Over the course of a 22 year career Nick has held a number of C-Suite positions in some of Australia’s largest companies across multiple industries such as Media, Online Wagering and Quick Service Restaurants (QSR). In these roles he has primarily been hired as a transformative leader who specialises in growth strategies and the development of high performing company cultures

Expertise: real-money gaming, sports entertainment, Point of Sale (POS) systems, loyalty programs/CRM, social, mobile, skill-based games, business development, brand marketing, social and internet marketing, company leadership, operations, P&L ownership, advertising, subscription and transactional business models, retail sales and marketing.

Topics: 

• Panel Discussion: Is Influencer Marketing Best Done In-House Or Outsourced?

• How News Corp Uses Influencers To Enhance Traditional Media

Matthew Clymo is a media and marketing professional with over 15 years in the industry. Since 2004, he has been heavily involved in the research and insight field, with a passion for consumer behavior and brand strategy, working with some of this country’s biggest brands to help understand how consumers interact with their products and translating this to media strategies to enhance advertising engagement.

In 2013 Matthew was brought across from the Suncorp Group where he was working as a Strategic Brand Advisor to the newly created role of National Sales Strategist at Australian Regional Media, one of the largest regional news media publishers in the country. During this time, he was responsible for creating several award winning campaigns for clients, including Hey Mumma, which picked up 5 Australian News Media Awards, and 3 International News Media Awards in New York in 2017.

Matthew is now the Product, Partnerships and Trade Marketing Director for News Corp in Queensland, working with sales, marketing and editorial, responsible for the overall product strategy, commercialisation strategy, major partnership and event agreements and marketing these initiatives to national clients in QLD and interstate.

Topics:

• Panel Discussion: Is Influencer Marketing Best Done In-House Or Outsourced?

• Roundtable 1 – Influencer Discovery

• Transparency Advertising: Why Influencer Marketing Without The Proper Checks & Transparency Will Not Work

Kellie Parker is currently Director of Brand Marketing for Accor in the Pacific region with oversight for the strategic direction for 18 global and regional brands. Kellie has over 20 years experience in tourism and property marketing and is an expert in Brand Strategy and understanding the drivers of consumer behavior. Kellie lead the team responsible for the ideation and development for Accor Australia’s multi award winning ibis millennial brand and social media strategy which was then adapted for the ibis brand worldwide.

Topic: When Influencer Marketing Is A Key Brand Strategy: Insights On The Importance Of Relationships And Authenticity Whilst Driving Commercial Growth And ROI

Kelly Neve is currently the Director of Marketing, Australia, at Benefit Cosmetics (LVMH). Prior to this role she was International Marketing Director at the Beach House Group which involved leading the Yoobi brand, a USD$50mil socially responsible consumer goods company.  Subsequent to that Kelly held various marketing roles in the industry including global stewardship of the Mambo brand and a stint based in the US on the Wall Street Journal. Kelly is passionate about innovation in digital marketing, creative brand strategy, her daughter Coco and her Boston Terrier Ambrosius.

Topic: Digital Natives: A Look Inside The Mobile-First Generation

Kevin is the Head of Marketing for ShopBack Australia and truly believes that marketing is the nexus of art, science and innovation. Not taking the usual path to marketing, Kevin started his career as an art director (for music videos and short films) and fashion designer, where he honed his ability to understand different audiences and tell a story creatively. As National Marketing Manager for Deliveroo AU, he developed an absolute passion for data, which combined with his creative background resulted in campaigns that successfully grew the company. As data savvy leaders and innovators within mobile technology and Ecomm, ShopBack has become the perfect playing field for Kevin.

Topic: Digital Natives: A Look Inside The Mobile-First Generation

Emily is an avid online shopper and currently looks after growth marketing for ShopBack Australia – a match made in heaven. Her primary objective is to educate Australians on how they can save money on their online purchases through ShopBack and grow ShopBack’s customer base in Australia. With a background in marketing to students at Western Sydney University, followed by spearheading marketing and content for Carousell Australia, Emily has a wealth of knowledge in marketing to millennials and specialises in developing strategies across TV, radio, social media and influencer marketing.

Topic: Case Study: Building Enduring Brands That Consumers Love In A Hyper Competitive Environment

An accomplished commercial marketer in Australia responsible for leading strategic thinking, Innovation and creative direction for the brands. A big believer in the power of brands to bring about change and address the challenges and issues confronting society and the planet today.

Topic: What Influencer Marketing Will Look Like In Two Years And How To Prepare For It

Mark is an independent marketing advisor. He is the former CMO of Showpo growing them from $20m to $85m in 3 years with no funding.  Mark has worked on many top global and local brands, in house and consulting, including Woolworths Group, Officeworks, Dymocks, Catch of the Day, Microsoft, Allianz, Vodafone, The Warehouse Group, and many others. He has extensive experience in attracting, mentoring and retaining top talent, having managed teams for almost 20 years. He was named a top 50 CMO in Australia in 2018 by CMO Magazine and #15 in the Top 50 People in Ecommerce list in 2019.

Topic: 3 Hacks to Grow on a Shoestring Budget

Dean Salakas was recently won Retail Doctor Group’s 2019 “Inspiring Retail Leader” award. He has pioneered retail in many areas such as being Australia’s first online party store, being Google ad’s first Australian customer and many more first. Today he is also a leader in testing Magic Mirror and Scan & Go technologies.

Topic: Panel Discussion: How to Engage Millennials for Customer Insights and Marketing

A seasoned & versatile professional who has worked in Australia, Singapore, Indonesia, Philippines and ME with entrepreneurial spirit to generate additional revenue.

With more than 20 years of hands-on experience in banking, insurance, publishing, consulting and telecommunication industry. Proven in generating tangible business value that significantly impact P&L. Recognised in the industry as one of the leaders in Analytics, CRM/CLM/CVM and Big Data. Received SAS Global Customer Intelligence Award in 2008. Sought after speaker/panelist and has been invited to speak in various countries around the world.

Topics:

• Panel Discussion: Is Influencer Marketing Best Done In-House Or Outsourced?

• Case Study: How To Execute And Optimises Influencer Marketing With Data

• Panel Discussion: How To Engage Millennials For Customer Insights And Marketing

With a career in Marketing across Tech and Fashion, Alina has always been fascinated by the ever changing opportunities of the Digital landscape. She is currently heading up the E-commerce team at Ally Fashion, with a focus on driving their online channels towards doubling revenue, exploring new markets, focusing on data-driven decisions, and relentless optimisation. Her strength lies in building the E-commerce and Digital strategies from the ground up (for start-ups and global brands), while maintaining a combination of the customer-centric approach and vigorous testing.

Topic: Panel Discussion: Is Influencer Marketing Best Done In-House Or Outsourced?

Camilla has over 25 years experience in marketing, specialising in digital & data driven areas. She has worked in London & Sydney as a digital strategist for start-ups, not for profits and blue chip clients including Microsoft, Unilever, CBA, Vodafone and Qantas Frequent Flyer. She ran the digital campaign for the ALP in 2007 (KEVIN07) and from 2013-15 was Marketing Director at Cure Brain Cancer. She continues pro bono work in the not-for-profit area where she is a passionate advocate for change.

Topic: Keynote: Under The Influencer: Why Marketing Will Never Be The Same

Adriane McDermott has over 20 years experience in global strategic marketing roles both in Australia and the U.S. for brands such as Nike, David Jones, Diageo and Banana Republic. Originally from the U.S., Adriane holds a Bachelor of Science in Psychology from Brown University and an MBA in Marketing from the Kellogg School of Management. In the last five years, her most recent roles as CMO for fashion brand Camilla and iconic swimwear brand Seafolly have seen Adriane leading creative, social media, digital and influencer marketing as a critical part of the brand advertising mix. Twice selected as one of Australia’s top 50 CMOs by CMO Magazine, Adriane is now a consultant and executive coach helping make real change happen for ambitious people and brands across Australia.

Topic: Roundtable 2 – Campaign Management

Nick has been working on branding for the past 16 years. His first major experience was the re-branding of the Geelong Football Club (major elite sport team in Australia) working with Cato Partners and updating not only the visual brand identity but also e values and positioning. I was responsible for the annual campaign for the team each season including all marketing collateral. At Mars,  he was responsible for bringing all our brands to life in store with our major retail partners, the seasonal and gifting portfolio with the major brands including M&Ms, Snickers and translating these brands into a seasonal context. He also then relaunched the Celebrations Brand to the Australian market working with the global team to translate the distinctive assets of the brand into a local context on packaging, adverting and in store. Then the last two years he managed the Eclipse brand the #1 brand in the mints category and managed the transformation of the brand from a functional to an emotional brand. Re-tiring the brand compass and launching this with a bold new TVC direction in Australia and across Asia.

Topic: Growth Hacking And Building A Culture Of Optimisation

As the Delivery Lead for Digital Optimisation at Vodafone, Sheryll Sampson has two rules – 1. Be customer-centric and data-driven and 2. Always be optimising. She spends her days relentlessly searching for good digital experiences and enabling her team of UX designers, analysts and developers to deliver those experiences. In the past year, Sheryll has helped hire and set up a ring-fenced growth team and has delivered over 120 optimisation projects including A/B tests, personalisation and growth hacks. An avid flea market browser, she is yet to meet a pair of over-the-top earrings she does not like.

Topic: Building A Brand In The Millennial Era