About the Forum

Following the hugely successful conference last year, the 2nd Annual Customer Analytics, Insights and Personalization Conference is back in Sydney, Australia from 27 – 28 October 2016. Hear from customer success visionaries and practitioners from the region on implementing effective customer data analytics to glean valuable real time customer insights and develop effective customer strategies. Connect with like-minded peers and exchange successful case studies to evolve your own customer initiatives and deliver outstanding customer experience.

Along with this conference, discover how to craft effective strategies to manage customer experience in this digital age by utilizing customer insights derived at the Driving Digital Transformation to Manage Disruptive Innovation and Transform Customer Experience conference on 25 – 26 October 2016 in Sydney. Click here to find out more about this conference.

Why Join This Forum


  1. Implement effective customer data analytics for smart business decisions
  2. Manage and analyze customer interactions and data throughout the customer lifecycle
  3. Harness valuable customer insights for personalized customer strategies
  4. Synchronize marketing, sales, customer service and technical support to improve customer service
  5. Enhance customer loyalty and customer lifetime value through accurate profiling and segmentation
  6. Employ predictive analytics to anticipate customers’ needs and wants
  7. Delight customers with personalized products and service offerings
  8. Optimize digital performance experience to increase omnichannel engagement
  9. Integrate mobile and social media innovations with your customer strategies
  10. Leverage customer interactions and feedback to drive change and innovation

Featured Speakers

  • Jethro Grainger-Marsh
    Head of Regional Digital Marketing, Asia Pacific Operations, Fuji Xerox
  • Des Viranna
    Head of Analytics, Microsoft
  • Ian Aitchison
    CEO, COPC Asia Pacific Inc
  • Michael Stone
    Director of Products, Invigor Group
  • Morris Pentel
    Chairman, Customer Experience Foundation (UK)
  • Tom Williamson
    Agency Account Director, Amicus Digital
  • Anthony D’Anna
    Customer Experience Manager, Healthcare, Australian Unity
  • Ivana Sekanic
    Customer Advocacy Manager, Medibank
  • Rich McPharlin
    Head of Analytics & Innovation, Performics Australia
  • Brandon Ward
    Head of Acquisition, OFX
  • Declan Maher
    Team Leader, Customer Insights & Analytics, Sunsuper

Past Participating Companies

Over 500 customer experience professionals have attended and benefited from our previous conferences. Selected past participating companies from Australia include:

  • Adidas Pty Ltd
  • AIA Australia
  • AMP Capital
  • ANZ
  • Australia Post
  • Australian Taxation Office
  • Avant
  • Bankwest
  • Beiersdorf Australia
  • Benetas
  • Bupa
  • Caltex Australia
  • Civil Aviation Safety Authority
  • Coca-Cola Amatil
  • Department of Human Services
  • Department of Justice and Regulation
  • Electrolux Home Products
  • Ergon Energy
  • Estee Lauder
  • First Mortgage Services
  • Galderma
  • HSBC
  • Isuzu Australia
  • LexisNexis
  • LotteryWest
  • LUSH Cosmetics
  • Macquarie Bank
  • Medibank
  • Metro Trains Melbourne Pty Ltd
  • National Australia Bank
  • NSW Department of Industry
  • NSW Office of State Revenue
  • Optus
  • Pandora
  • PwC
  • QSuper
  • Randwick City Council
  • RMIT University
  • Royal Australian Mint
  • Royal Freemasons
  • RSL Care
  • Salmat
  • Sanofi Pasteur
  • Schneider Electric
  • Sydney Water
  • Teachers Mutual Bank
  • Telstra
  • Townsville City Council
  • Toyota Motor Corporation Australia
  • Transport for NSW
  • Visa AP (Australia) Pty Ltd
  • Vodafone Hutchison
  • Westpac Banking Corporation