About the Forum
The Artificial Intelligence (AI) revolution in marketing has been spurred by the influx of affordable and accessible advanced data analytics tools, the availability of rich and extensive data sets, and a growing acceptance of the power of data-driven approaches to marketing decision making. 2018 marks the start of the exciting future-driven by AI for the Marketing and CX spheres. AI is the long-awaited game changer, helping marketers to create novel, hyper-personalized and engaging experiences. Forrester Research predicts that AI-related investments will grow by about 300% in 2017, with businesses becoming more competitive by 2020 and gaining $1.2 trillion per year.
We recognize that with companies under increasing pressure to offer customers differentiated and personalized experiences, it is vital to stay ahead of the competition by understanding AI and its tremendous impacts on both marketing and CX professionals and consumers and driving AI-powered innovations within the business. Thus, organizations should consider the coming years as the testing grounds for new heights enabled by AI and ready their workforce and processes for the imminent disruptions. Leveraging on technologies like machine learning, predictive analytics, and chatbots, AI allows visionary businesses to build unique competitive advantages in the current tumultuous time.
Understanding your need to build your digital capabilities to serve the next generation customers, Clariden Global cordially invites you to the 2nd Annual Customer Experience and Marketing with AI, Advanced Analytics & Chatbots Forum 2019: Delivering Hyper-Personalized Marketing & Customer Experiences this coming June. Join the global gathering of marketing and CX experts and thought leaders in the region to better understand, incorporate and devise strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on AI, featuring the latest innovations, challenging issues, and insightful keynote sessions that will help you ignite a successful digital transformation.
Mark 15 – 17 April 2019 in your calendar and book your seat now! Join us in harnessing the promising potential of the 2nd Customer Experience and Marketing with AI, Advanced Analytics & Chatbots Forum 2019 by tapping into the expertise of marketing and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!
Key Themes
- How L’Oreal Hyper-Personalized its Marketing Message with AI
- Australia Post: Designing Greater User Experience Chatbot with A Bot Brand and Personality
- How Mars Leverages Social Sentiment Analytics for Its Social Media Marketing Campaigns
- Personalizing and Curating Content Marketing with AI
- How Coffee Club Taps into Sentiment Analysis to Improve Customer Experience Delivery
- How Carsales Deployed AI Image Recognition Technology for Real Time Ads Targeting
- How Volkswagen Strengthen its Customer Experience with Social Media Analytics
- Sportsbet Case Study: Using Machine Learning and AI to Improve on Its Customer Experience
- Applying AI to Increase Customer Personalization, Loyalty and Engagement
- Creating Hyper-Personalized AI Chatbots That Dramatically Improves CX Journey
- How Customer Journey Analytics & Sentiment Analysis Re-Define Customer Experience
- Understand Voice of Your Customer Through Your Bot
- Getting Ready for Voice Apps: City of Melbourne’s Voice Experience with Alexa
2018 Testimonials
“Real life examples of how forum topics have been put in play in businesses and how they have contributed to success”
British American Tobacco
“There was some good insight and guidance provide by more of the speakers and the panel style was more effective”
Toyota Australia
“Good mix of high level discussion as well as case studies and examples and takeaway strategies”
Auckland Eye
“Nice mix of technical and non-technical content. Some of the speakers were an unexpected delight”
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2018 Delegate List
- A2K Technologies
- APS Benefits Group
- Auckland Eye
- Blackmores
- British American Tobacco Australia
- City of Swan
- Clifford Gouldson Lawyer
- Computershare Technology Services
- Defence Housing Australia
- Electrolux
- Enable New Zealand
- Gate 7
- Genesys
- icare
- ING
- Kiwibank
- Lion Pty Limited
- Macquarie Group
- Mercedes-Benz Financial Services
- Milford Asset Management
- Momentum Wealth
- Money3 Services Pty Ltd
- nib
- Phil Gilbert Motor Group
- Pure Water Systems
- Queensland Country Credit Union Limited
- Sanitarium Health & Well Being
- Signet
- SMSGlobal
- Teachers Mutual Bank Limited
- The Boston Consulting Group
- Toyota Motor Corporations Australia
- University of Newcastle
- VicRoads
- Visit Canberra
- Vodafone