Forum Highlights

Why Join This Forum

Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots

5 Key Takeaways from Attending the Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots 2018

  1. Stay ahead of the technology curve and discover what’s truly cutting-edge within the marketing and CX space to future-proof your business
  2. Discover the latest innovations in marketing and CX to scale your business, drive growth, and build unique competitive advantages
  3. Embrace new digital technologies intelligently to achieve growth, profitability, and operational efficiency in a tumultuous time
  4. Acquire actionable insights, proven solutions, and effective strategies to aid in your organization’s digital transformation
  5. Engage and network with some of the most innovative industrial minds in the thriving times of novel marketing and CX solutions and activities

Hot Topics to be Discussed

Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots

DAY 1: Wednesday 20 June 2018

  • CXO Visionary Keynote: How AI Will Have a Game-Changing Impact on the Marketing and CX Landscapes
  • Chatbots: How Chatbots Will Shape Call Centres of the Future to Deliver Personalized Customer Experience
  • Integrating AI and Chatbots to Create Hyper-Personalized Customer Experience
  • Learning Lessons from Early Adopters of Chatbots
  • Augmented and Virtual Reality: The Next Major Revolution for the Customer Experiences
  • Hyper-Personalization: Delivering Powerful Personalized Experiences with Data, Analytics and AI
  • Getting Ready for Voice Apps & VoiceBots: Voice as the next disruptive technology that application leaders must contend with across apps and devices.

DAY 2: Thursday 21 June 2018

  • CMO Panel: How Organizations Are Gaining an Edge with AI in Marketing
  • How to Use AI, Predictive Intelligence and Machine Learning to Deliver the Right Message to the Customer at the Right Time
  • AI & Content Marketing: Utilizing AI and Predictive Analytics in Curating Personalized Content
  • How Artificial Intelligence is utilized for Ad Buying Decisions
  • The Future of Marketing, Media and Creative Industries with AI and Machine Learning
  • Building Next Gen Marketing and CX Data Infrastructure
  • Creating a Data-Driven Customer Experience Culture
  • Attaining Employee Buy-in and Minimizing Change Resistance for Enterprise-Wide Adoption of AI

POST FORUM WORKSHOP: Friday 22 June 2018

  • Workshop A: Building and Designing a Chatbot in 3 Hours
  • Workshop B: Advanced Marketing Predictive Analytics: Using Human Data and Insights to Transform Marketing, CX, and Personalization

Companies Expected at the Forum

  • ABB Australia
  • AgriDigital
  • AIA Australia
  • Amazon Web Services
  • Australia Post
  • Starbucks Australia
  • Woolsworths
  • HSBC Bank Australia
  • RMIT University
  • University of Adelaide
  • Mastercard Australia
  • Visa
  • Deakin University
  • Forever 21 Australia
  • Flinders University
  • Qantas
  • Jetstar
  • Zara Australia
  • IBM Cognitive Australia
  • Unilever
  • P&G
  • Facebook Australia
  • Microsoft Australia
  • Citibank
  • National Australian Bank
  • Google Australia
  • Nokia Australia
  • Office of Innovation and Science Australia
  • Omron Corporation
  • Optus
  • Powerledger
  • Salesforce
  • SAP Australia
  • Nuance Communications Australia
  • Alibaba Australia
  • Suncorp Group
  • Telstra
  • The BPay Group
  • Topshop Australia
  • Uber Australia
  • University of Sydney
  • University Technology of Sydney
  • Vodafone
  • Westpac
  • Ebay
  • ANU
  • UNSW
  • Macquerie Group
  • ANZ
  • Medibank
  • Mango Australia
  • AMP Bank
  • Coles
  • Coca Cola
  • Sephora Australia