About the Forum

Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots

The Artificial Intelligence (AI) revolution in marketing has been spurred by the influx of affordable and accessible advanced data analytics tools, the availability of rich and extensive data sets, and a growing acceptance of the power of data-driven approaches to marketing decision making. 2018 marks the start of the exciting future-driven by AI for the Marketing and CX spheres. AI is the long-awaited game changer, helping marketers to create novel, hyper-personalized and engaging experiences. Forrester Research predicts that AI-related investments will grow by about 300% in 2017, with businesses becoming more competitive by 2020 and gaining $1.2 trillion per year.

We recognize that with companies under increasing pressure to offer customers differentiated and personalized experiences, it is vital to stay ahead of the competition by understanding AI and its tremendous impacts on both marketing and CX professionals and consumers and driving AI-powered innovations within the business. Thus, organizations should consider the coming years as the testing grounds for new heights enabled by AI and ready their workforce and processes for the imminent disruptions. Leveraging on technologies like machine learning, predictive analytics, and chatbots, AI allows visionary businesses to build unique competitive advantages in the current tumultuous time.

Understanding your need to build your digital capabilities to serve the next generation customers, Clariden Global cordially invites you to the inaugural Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots 2018: Riding the Next Wave of Digital Revolution this coming June. Join the global gathering of marketing and CX experts and thought leaders in the region to better understand, incorporate and devise strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on AI, featuring the latest innovations, challenging issues, and insightful keynote sessions that will help you ignite a successful digital transformation.

Mark 20 – 22 June 2018 in your calendar and book your seat now! Join us in harnessing the promising potential of the Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots 2018 by tapping into the expertise of marketing and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!

Why Join This Conference

Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots

5 Key Takeaways from Attending the Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots 2018

  1. Stay ahead of the technology curve and discover what’s truly cutting-edge within the marketing and CX space to future-proof your business
  2. Discover the latest innovations in marketing and CX to scale your business, drive growth, and build unique competitive advantages
  3. Embrace new digital technologies intelligently to achieve growth, profitability, and operational efficiency in a tumultuous time
  4. Acquire actionable insights, proven solutions, and effective strategies to aid in your organization’s digital transformation
  5. Engage and network with some of the most innovative industrial minds in the thriving times of novel marketing and CX solutions and activities

The Forum at a Glance

Future Customer Experience and Marketing Forum with AI, Predictive Analytics and Chatbots

DAY 1: Wednesday 20 June 2018

  • CXO Visionary Keynote: How AI Will Have a Game-Changing Impact on the Marketing and CX Landscapes
  • Chatbots: How Chatbots Will Shape Call Centres of the Future to Deliver Personalized Customer Experience
  • Integrating AI and Chatbots to Create Hyper-Personalized Customer Experience
  • Learning Lessons from Early Adopters of Chatbots
  • Augmented and Virtual Reality: The Next Major Revolution for the Customer Experiences
  • Hyper-Personalization: Delivering Powerful Personalized Experiences with Data, Analytics and AI
  • Getting Ready for Voice Apps & VoiceBots: Voice as the next disruptive technology that application leaders must contend with across apps and devices.

DAY 2: Thursday 21 June 2018

  • CMO Panel: How Organizations Are Gaining an Edge with AI in Marketing
  • How to Use AI, Predictive Intelligence and Machine Learning to Deliver the Right Message to the Customer at the Right Time
  • AI & Content Marketing: Utilizing AI and Predictive Analytics in Curating Personalized Content
  • How Artificial Intelligence is utilized for Ad Buying Decisions
  • The Future of Marketing, Media and Creative Industries with AI and Machine Learning
  • Building Next Gen Marketing and CX Data Infrastructure
  • Creating a Data-Driven Customer Experience Culture
  • Attaining Employee Buy-in and Minimizing Change Resistance for Enterprise-Wide Adoption of AI

POST FORUM WORKSHOP: Friday 22 June 2018

  • Workshop A: Building and Designing a Chatbot in 3 Hours
  • Workshop B: Advanced Marketing Predictive Analytics: Using Human Data and Insights to Transform Marketing, CX, and Personalization

Companies Expected at the Forum

  • ABB Australia
  • AgriDigital
  • AIA Australia
  • Amazon Web Services
  • Australia Post
  • Starbucks Australia
  • Woolsworths
  • HSBC Bank Australia
  • RMIT University
  • University of Adelaide
  • Mastercard Australia
  • Visa
  • Deakin University
  • Forever 21 Australia
  • Flinders University
  • Qantas
  • Jetstar
  • Zara Australia
  • IBM Cognitive Australia
  • Unilever
  • P&G
  • Facebook Australia
  • Microsoft Australia
  • Citibank
  • National Australian Bank
  • Google Australia
  • Nokia Australia
  • Office of Innovation and Science Australia
  • Omron Corporation
  • Optus
  • Powerledger
  • Salesforce
  • SAP Australia
  • Nuance Communications Australia
  • Alibaba Australia
  • Suncorp Group
  • Telstra
  • The BPay Group
  • Topshop Australia
  • Uber Australia
  • University of Sydney
  • University Technology of Sydney
  • Vodafone
  • Westpac
  • Ebay
  • ANU
  • UNSW
  • Macquerie Group
  • ANZ
  • Medibank
  • Mango Australia
  • AMP Bank
  • Coles
  • Coca Cola
  • Sephora Australia