Forum Highlights

5 Key Takeaways from Attending the 2nd Customer Experience and Marketing with AI, Advanced Analytics & Chatbots Forum 2019 

1. Stay ahead of the technology curve and discover what’s truly cutting-edge within the marketing and CX space to future-proof your business
2. Discover the latest innovations in marketing and CX to scale your business, drive growth, and build unique competitive advantages
3. Embrace new digital technologies intelligently to achieve growth, profitability, and operational efficiency in a tumultuous time
4. Acquire actionable insights, proven solutions, and effective strategies to aid in your organization’s digital transformation
5. Engage and network with some of the most innovative industrial minds in the thriving times of novel marketing and CX solutions and activities

PRE FORUM WORKSHOP: Monday 15 April 2019

• Workshop A: Hyper-Personalizing Your Chatbot with Data
• Workshop B: Applying Deep Learning in Sentiment Analysis

DAY 1: Tuesday 16 April 2019

• Powerful Insights on Personalizing and Transforming Customer Experience with AI, Customer Analytics and Chatbots
• Successful Case Studies from Volkswagen, L’Oreal, Coffee Club, Sportsbet, Bupa in Leveraging AI and Chatbots in their Marketing and CX Landscape
• Improving Customer Experience Delivery with Text and Sentiment Analysis
• Interactive Discussion on Applying Chatbot in Different Industry for Marketing and CX Transformation
• Thought Provoking Panel Discussion: Is Chatbot Failing? What Can be Done to Optimize its Benefit

DAY 2: Wednesday 17 April 2019

• Augment Your Marketing Strategy with Sentiment Analysis and Martech
• Identify What Content to Connect with Your Customer’s Journey with AI
• Real Case Studies from Mars, Village Cinema, Oracle, Domino’s, GE and Many More in Deploying Voicebots and Sentiment Analytics
• Insights on How Chatbot Can Identify Your Customer’s Sentiment and Augment The Best Course of Action
• Aftermath of GDPR Affecting Marketing and CX Professionals
• Getting Ready for Voice Apps & VoiceBots: Voice as the next disruptive technology that application leaders must contend with across apps and devices.

Workshop A: Hyper-Personalizing Your Chatbot with Data

The hype surrounding Chatbots has made it very mainstream and many organisations have deployed Chatbots without considering the fundamental requirement for an effective and successful function. Therefore we could see that the success rate of Chatbots deployment has not been as effective as we have expected.

Workshop B: Applying Deep Learning in Sentiment Analysis

Social media covers a significant part of everyone’s life and most companies has already benefit from such communication platform to boost their marketing, generating leads and increasing their sales revenue. Therefore, it is essential for organisations to fully understand how customers are reacting to their products and services and ensure their marketing effort stays optimal.