About the Conference

In this new age of customer experience, marketing professionals need to continuously evolve and adopt strategic differentiators to gain a competitive edge for their brands against the ultra-competitive landscape. Three key strategies have been repeatedly emphasized as what can set the leaders apart from the laggards: Influencer, Millennial and Growth Hacking. With the Internet and social media platforms like Instagram, Facebook and YouTube, consumers have unlimited freedom and choice over the content they wish to view, creating a huge problem for brands. Influencer marketing, while not a new concept, has made its way to the forefront of the marketing game and could offer a solution to this problem. Twitter estimates that the influencer marketing industry can hit $10 billion by 2020 and more brands are hopping on the influencer marketing train.

Understanding your need to build your capabilities to serve the next generation customers, Clariden Global cordially invites you to the inaugural Influencer, Millennial and Growth Hacking Marketing Conference: Unleashing the Power of Influencer Marketing and Growth Hacking to Engage the Largest Generation of Customers – the Millennial this coming July. Join the global gathering of marketing, communications and CX experts and thought leaders in the region to better understand, incorporate and devise successful and strategic customer-centric strategies. This event is carefully researched and crafted with the most desired and unparalleled insights on influencer, millennial and growth hacking marketing that will help you ignite a successful transformation.

Mark 1 – 3 July 2019 on your calendar and book your seat now! Join us in harnessing the promising potential of the Influencer, Millennial and Growth Hacking Marketing Conference by tapping into the expertise of marketing, communications and CX professionals with leading case studies and proven solutions. We look forward to welcoming you!

Why Join This Conference

12 Themes That Are Powerfully Relevant To Your Business:

  1. Procter & Gamble: Unleashing the Power of Influencer Marketing for Global Brands
  2. Formulating a Transformational Organic Influencer Marketing Strategy
  3. Shopee Case Study: Leveraging Micro Influencers & Its Major Impact
  4. How ZALORA Optimizes Influencer Marketing With Data
  5. Influencer Marketing: Effective Strategies That Works with Checks and Transparency
  6. How Powerful Brands Successfully Earn the Love and Loyalty of Millennials
  7. Award Winning Content Marketing Strategies to Impact Millennials
  8. Hyper-Personalization: Delivering Powerful Personalized Experiences with Data, Analytics, and AI for Millennials
  9. Growth Hacking: How Today’s Fastest-Growing Companies Drive Breakout Success
  10. Kraft Heinz: How Big Brands are Leveraging Start-up Growth Tactics
  11. Developing Novel and Hyper-Personalized Mobile Content That Engages Millennial
  12. Proven Growth Hacking Strategy for Digital Marketers
  13. Additional Success Stories from Mastercard, Carro, Tata Singapore Airlines, Luxury Escapes, Tech in Asia, ShopBack and More!

The Conference at a Glance

DAY 1: Monday 1 July 2019

  • Keynote: Understanding Influencer Marketing and Why It Is So Effective in Getting Brands on The Map
  • How FMCG Giants Build an Organic Influencer Marketing Programme
  • Micro Influencers – Major Impact: The Marketing Force of The Future
  • Why Marketing to Millennials is Synonymous with Influencers Marketing
  • The Shady Side: Solving the $500 Million Influencer Fraud Problem
  • How Brands Execute and Optimise Influencer Marketing With Data
  • Artificial Intelligence’s Role in the Future of Influencer Marketing
  • Transparency Advertising: Why Influencer Marketing Without the Proper Checks & Transparency Will Not Work

DAY 2: Tuesday 2 July 2019

  • Visionary Keynote: A Trillion-Dollar Demographic: The How, What and Why of Millennial Marketing
  • Digital Natives: A Look inside the Mobile-First Generation
  • Hyper-Personalization: Delivering Powerful Personalized Experiences with Data, Analytics, and AI for Millennials
  • On-Demand Apps: What Drives Adoption and How Brands Are Using Apps to Attract, Engage and Retain Millennials
  • Growth Hacking Explained: How Titans like Facebook and Uber Growth-Hacked Their Way to become $50 Billion Companies
  • Case Study: Growth Hacking for Grownups: How Big Brands like Twitter are Leveraging Start-up Growth Tactics
  • How to Transform from a Traditional to a Growth Oriented Organization

POST-CONFERENCE WORKSHOPS: Wednesday 3 July 2019

  • Workshop A: Mastering Influencer Marketing: Growing Your Business in 2019 and Beyond
  • Workshop B: A Complete Guide:  Developing a Successful Growth Hacking Roadmap to Supercharge Your Business Goals

Companies Expected at the Conference

  • Shopee
  • Zalora
  • Lazada
  • Sephora Digital
  • Foodpanda
  • Unilever
  • Procter & Gamble
  • Kimberly Clark
  • Coty Singapore
  • SGK
  • Jetstar Airways
  • Scoot
  • Singapore Airlines
  • Deliveroo
  • Toyota
  • Honda
  • BMW
  • Jeep
  • Amore Pacific Singapore
  • L’oreal
  • Centre for Content Promotion
  • Blonk Group
  • VanMedia Group
  • Tangs Singapore
  • Robinsons Singapore
  • Metro Singapore
  • Isetan Singapore
  • Inditex Singapore
  • DFS Venture
  • Uniqlo
  • Wing Tai
  • Muji
  • Mango
  • NTUC Fairprice