Agenda

Pre-Forum Masterclasses | Monday, 2 November 2020

Masterclass A: How To Do Influencer Marketing At Scale
9.00am – 12.30pm
L20067 Workshop B This masterclass will show you key strategies to help your brand to grow and scaling it with influencer marketing strategy. You will also learn on finding the right influencer to maximize the engagement rate for better ROI. After shortlisted the right influencer, you will gain insights on structuring your collaborations with the influencers and learn different strategies, methods and tactics that you could get the most out of it.
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Evangeline Leong
CEO & Founder
Kobe Global Technologies
Evangeline_logo
Masterclass B: Creating Great Influencer Marketing Content
1.30pm – 5.00pm
L20067 Workshop A This masterclass will show you the ultimate guide in expanding your market reach to your target audience with creative content marketing.  You will learn how to curate top quality promotional content of your brand that will increase your SEO visibility. Grasp the key concept of crafting niche content that is relevant to your target audience and weave it in your influencer marketing to boost the effectiveness of your influencer marketing campaign. Delve into the key technique to accelerate your content marketing through influencer marketing by driving User-Generated Content for more organic engagement.
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Norman Patrick Barrientos
Former VP Regional Head of Content Marketing
Lazada
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Main Forum Day 1 | Tuesday, 3 November 2020

Time Agenda
09:00 Welcoming And Opening Speech By Forum Chairperson
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Chris J Reed

CEO
Black Marketing
Chris J Reed_logo
Keynote: Future Of Influencer Marketing
09:15 Influencer Marketing: Game Changing Trends For 2020 And Beyond
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Manisha Seewal
Group Chief Marketing Officer
Carro
Manisha Seewal_logo
09:45 Fireside Chat With Influencer: The Art And Science Of Influencer Marketing

  • I’m an influencer but I’m also a digital content creator/ copywriter/ photographer/ editor and many more
  • What it’s actually like to be a social media influencer: The work behind the glitz and the glam
  • What influencers can bring to the table and how brands can work effectively with influencers for real business results
Moderator:

Evangeline-Leong-rounded
Evangeline Leong

CEO & Founder
Kobe Global Technologies

Evangeline_logo
Speaker:

 Mongchin-Yeoh_new-photo-2-rounded
Mongchin Yeoh
 
Influencer

@mongabong | www.mongabong.com

10:15 Morning Refreshment & Networking
10:30 Interactive Roundtable Discussion

  • Roundtable A: Influencer Marketing Strategy With Micro and Nano-Influencers
  • Roundtable B: Determining Influencer Marketing Fraud
  • Roundtable C: Building an Effective User Generated Content Strategy
  • Roundtable D: Insights into New Millennial Marketing Strategy
Roundtable Facilitators:

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Erica Kerner
Senior Advisor
ONE Championship

ONE Championship logo
Mayra-Hutardo-photo-rounded
Mayra Hutardo
Senior Director, Concept to Consumer – South East Asia and Pacific
Adidas
Adidas_logo
Evangeline-Leong-rounded
Evangeline Leong
CEO & Founder
Kobe Global Technologies
Evangeline_logo
Using Authentic Influencer Marketing Voices To Win Marketing Campaigns
11:30 Positioning For Authenticity: How ClassPass Uses Authentic And Unique Influencer Voices To Deliver Successful Marketing Campaigns
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Sam Canavan
General Manager – Middle East/APAC
ClassPass
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The Role Of Influencers In Experiential Marketing
12:00 Circles.Life: Integrating Micro-Influencers With Experiential Marketing To Maximize The Impact Of Its Marketing Campaign Megan Yulga_logo
12:30 Lunch & Networking
What Are “Nano-Influencers” And Why You Should Care   
13:30 Four Seasons’ Envoy Campaign Case Study: Engaging Nano-Influencers For Engaging User-Generated Content
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Vivian Koh
Director of Public Relations & Content, Asia Pacific
Four Seasons Hotels and Resorts
Four Seasons_logo
Micro-Influencers: The Marketing Force Of The Future?
14:00 Case Study: How Brands Overcome Consumer Fatigue With Micro-Influencers
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Dominique Touchaud
Former Integrated Communication Leader
Procter & Gamble
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Organic Influencers And User Generated Content
14:30 How Klook’s Affiliate Program Is Tapping On Organic Influencers For Impactful User-Generated Content
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Sarah Wan
Head of Marketing
Klook
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15:00 Afternoon Refreshment & Networking
Growth Hacking: The Best Techniques To Boost Conversions
15:30 Panel Discussion: Cultivating A Long Term Connection With Influencer

  • Why brands need long-term relationships with influencers?
  • What are the ways to build and maintain a solid influencer relationship?
Moderator:

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Chris J Reed
CEO
Black Marketing

Chris J Reed_logo
Panelists:

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Sandeep Raj
Head of Direct to Consumer Business, APAC
HOOQ

Sandeep Raj_logo
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RTg. Dato Barnabas Huang
Country Managing Director
UFC Gym Singapore
UFC Gym logo
Meet Asia’s Top Influencers
16:00 Closing Remarks By Forum Chairperson
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Chris J Reed
CEO
Black Marketing
Chris J Reed_logo
16:15 Meet The Influencers Power Meetup

Join this closed door social networking session with our invited guest social media influencers with a glass of champagne – including nano and micro-influencers – meet up with them to discover how to engage influencers in the most effective way to drive engagement and discovery for your brand.

New champagne networking session
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Mongchin Yeoh
 
Influencer

@mongabong | www.mongabong.com
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Shenny Yang

Blogger & Influencer

@shennyyang | www.shennyyang.com
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Gwen Lim Zhen Wen
Influencer & Marketing Professional
@killgwen
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Dawn Sim

Influencer, Wellness Coach & Speaker

@thatmomoffour | www.thatmomoffour
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Inch Chua

Influencer & Singer-Songwriter
@thisisinch | www.thisisinch.com
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Benjamin Toh
Influencer & YouTuber
@typicalben | www.typicalben.com

 

Main Forum Day 2 | Wednesday, 4 November 2020

Time Agenda
Keynote: Future Of Influencer Marketing
 09:00 Welcoming And Opening Speech By Forum Chairperson
Chris-J-Reed_photo-(2)-rounded
Chris J Reed
CEO
Black Marketing
Chris J Reed_logo
09:15 Global Case Study On Kimberly Clark’s Latest Marketing Trends And Nano-Influencers Engagement In Boosting Huggies & Kotex’s Brand Engagement
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Juliana Chu
Director of Digital and Analytics
Kimberly-Clark
Kimberly Clark_logo
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Sebastian Cruz
APAC Media and Content Lead
Kimberly-Clark
Kimberly Clark_logo
How To Market On Instagram And Grow Your Followers
09:45 Instagram Marketing: How Tiffany Drew Throes Of Engagement With Iconic Movie Moment

 

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10:15 Morning Refreshment & Networking
Content Marketing And Why It Matters To Millennial
10:30 The Future Of Content Marketing In A Millennial World: How The Capitol Kempinski Hotel Used Content Marketing To Drive A Revenue Growth
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Walter Santos Navarro

Director of Marketing Communications, The Capitol Kempinski Hotel Singapore
Kempinski Hotels & Resorts
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Personalization For Millennial  
11:00 Millennials Want Personalization And How ShopBack Delivers It
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Scott Tan

Head of CRM
ShopBack
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Using AI For Your Influencer Search
11:30 How AI Can Help You Determine Your Influencer Search, Brand Affinity And Who To Advertise With?

 

How Brands Are Combating Influencer Fraud
12:00 Influencer Marketing Optimisation In The Age Of Performance Marketing

How to optimise influencer marketing campaign at scale and measure the real impact to your growth? In this talk, Nisarg will highlight how influencer marketing optimisation (IMO) works.

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Nisarg Shah

CEO
Affable.ai
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12:30 Lunch & Networking
Winning Strategies For Millennial Marketing  
13:30 How Grab Uses Experience-Led Offerings To Attract Millennials

 

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14:00 How Lululemon Nurture Millennial Brand Loyalty With ‘Guerrilla’ Community Marketing

 

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14:30 Why Circles.Life Wins With Gen Z & Millennials: Deconstructing A Legacy Industry’s Customer Experience
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Megan Yulga

Senior Regional Manager- Brand & Campaigns
Circles.Life
Megan Yulga_logo
15:00 Afternoon Refreshment & Networking
15:15 Using Purpose Driven Marketing To Drive Impact To Millennials To Build A Global Brand With Local Soul
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Foo Siew Ting

Vice President & Global Head of Marketing Strategy and Planning, Print Category
HP Inc.
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Growth Hacking For Marketers
15:45 Fave’s Success Story On Using Growth Hacking To Boost Its Subscription Rate & Revenue
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Avantika Jain
General Manager
Fave
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16:15 Accessible Growth Hacking: How Real Voices Grew Eatsy And Friso
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Gwen Lim Zhen Wen
Head of Growth | Influencer & Marketing Professional
Eatsy Technologies
Eatsy_logo
16:45 Growth Hacking Panel: Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020

  • What is the effective growth hacking techniques
  • What is the effective design to have a mobile-responsive website?
  • Does content matter in your growth hacking project?
  • What your company did to improve the user experience of your SEO?
Moderator:

Chris-J-Reed_photo-(2)-rounded
Chris J Reed

CEO
Black Marketing

Chris J Reed_logo
Panelists:

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Idan Haim

Marketing Director
Foodpanda

Idan Haim_logo
Marie-Jeffredo_photo-rounded
Marie Jaffredo-Ho

Head of Growth
MyRepublic Limited
Marie Jaffredo-Ho_logo
17:15 Closing Remarks By Forum Chairperson
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Chris J Reed

CEO
Black Marketing
Chris J Reed_logo