Global Speakers

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Diogo Martins

Content & Community Lead

Mediacorp

Bold storymaker & strategist. Award winning producer. Passionate to turn digital content to impactful marketing strategies. Diogo leads the Bloomr.sg team at Mediacorp, driving Mediacorp into the next lap in social media marketing.

Topic: Panel Discussion: Is Influencer Marketing Best Done In-House or Outsourced?

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Alexandra Vogler

Global Skin & Personal Care Digital Transformation & Communications Director

Procter & Gamble

Alex Vogler is the director for digital transformation and communications for Procter & Gamble’s portfolio of beauty brands in Asia Pacific. She specialises in building brands, human insights and new media models, thanks to her unique background: combining a global career in marketing while holding a master’s degree in computer science, peppered with an upbeat “do-learn-do” mindset. Among others, she made digital-pull media integral to luxury skincare brand SK-II and brought anti-bacterial soap Safeguard into the 21st century. She is an avid runner, skier and diver, a TV series junkie and bookworm, and speaks six languages as a result of growing up all around the world. She lives in Singapore with her husband and two sons.

Topic: Keynote: Understanding Influencer Marketing and Why It Is So Effective in Getting Brands on The Map

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Belinda Ang (Conference Chairperson)

Founder-Director

thinkBIG Communications

Founder-Director of strategic communications consultancy thinkBIG Communications, Belinda has been working with Clients to help them journey their digital strategies for the past 10 years. Prior to the founding of thinkBIG, Belinda was the Digital Lead for MSLGroup Singapore’s office, working with regional Clients including P&G, Discovery Networks, Coca Cola etc. An early “influencer” before the word was in existent, Belinda was once labelled as the top 5 most influential twitter user in Singapore and top 100 global social media strategist of her time.

Belinda is a strong believer of industry sharing and is thus active in training and speaking in both English and Mandarin in Southeast Asia and China. She had trained offices in Saatchi & Saatchi China and WPP School Shanghai among others, and also developed curriculum for WSQ’s social media courses domestically. As a lifelong learner, upon completing the course “Disruptive Strategies” with Harvard Business School Online, she is now the community organiser for the Alumni with the Singapore Chapter.

Conference Chairman & Panel Moderator

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Alin Dobrea

Head of Marketing Solutions and Partnerships

ZALORA

Alin Dobrea currently leads trade marketing and brand communications across Southeast Asia for Zalora (Asia’s #1 online fashion destination). He is also responsible for Zalora Advertising Platform, where he helps leading brands orchestrate multi-channel campaigns to drive performance and connect with relevant audiences. Prior to joining Zalora, Alin spent most of his career at Marks and Spencer in London, managing brand and marketing campaigns across UK & International markets. Alin graduated from the University of Birmingham and is also a Global Shaper at the World Economic Forum.

Topic: Case Study: How ZALORA Executes and Optimizes Influencer Marketing With Data

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Shane Ang Siong Aik

Global Revenue Growth Lead, GCOE

The Kraft Heinz Company

Shane started his career in 2012 at Nielsen, the data and measurement company boosting a workforce of 44,000 people worldwide. Sitting within the Retail Measurement and Insights team, He handled a wealth of categories ranging from Infant to Beverages to Personal Care. His ability to analyze data effectively, provide actionable recommendations to management led him to climb rapidly to team lead within 3 years, fastest riser to date. Before moving on, He has been exposed to over 40 categories and worked with clients such as Nestle, Unilever, F&N and Abbott.

After Nielsen, He joined KraftHeinz as Growth Lead, Global Revenue Management and is a part of the Global Center of Excellence based in Amsterdam, Netherlands. His focus is on EMEA and APAC which is a mixture of developed and emerging markets. In total, he oversees approximately 24 markets. As GCOE, his responsibilities are to deploy or create standardized best-in-class tools and playbook to markets and lead strategic projects. He has led projects that sit within Revenue Management Pillars of PPA, Pricing, Promotions and Assortment Management. Notable projects include revitalizing Heinz Beans in Australia, overhaul of Benelux Honig Dry Mix and pricing strategy of Seriously Good Heinz Mayo.

Topic: Revitalizing Brands for Long-term Growth

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Wu Ying Ying

Regional Head of Communications

ShopBack

Armed with four years of boutique agency experience, Wu Ying Ying decided to challenge herself with an in-house communications role at a relatively unknown start-up. Fast-forward two years, ShopBack (www.shopback.sg) now enjoys a high level of awareness regionally across six countries (with one more on its way).

Despite being a one-man team, she is able to garner support from other teams to help transform ideas into action. She takes pride in having great colleagues for killer-team executions.

Topics:

  • Panel Discussion: How to Engage Millennials for Customer Insights and Marketing
  • Panel Discussion: How to Transform from a Traditional to a Growth Oriented Organization

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Christopher Daguimol

Director Brand Communications

ZALORA Group

Christopher is a Singapore-based PR and communications practitioner. He has handled numerous projects with utmost capacity and efficiency in his 12 years of experience, taking on various roles such as regional PR management, influencer and media relations, issues and crisis communications, event planning & management, brand campaigns, product launches, public education talks, and leading a fundraising team.

Among his notable projects with global clients include Unilever, UPS, and Diageo. Christopher also handled media events and influencer engagements for luxury brands Louis Vuitton, Atelier Swarovski, and Galleria Italiana. He also managed the communications and branding of Sofitel So Singapore and Sofitel Sentosa Singapore.

Local Singaporean brands such as SC Global, TANGS, VivoCity, Royal Group Holdings, KOP Properties and Asia Pacific Breweries have entrusted him to represent their respective groups in various occasions. He was also part of Singapore’s Fashion Week 2011 founding team. In 2009 and 2010, he was the project manager of the charity Hair for Hope, helping to raise $2.5 million dollars for the cause.

Currently, Christopher serves as the Director of Brand Communications of ZALORA, with the goal of developing and maintaining the brand as Asia’s premier online fashion destination. Harnessing his passion for storytelling and using it for brand building, Christopher is hands on and steadfast in developing and improving communications strategies for the Group.

His life in Singapore started when he took courses in Marketing, French Literature, and American Studies at Singapore Management University as an SIF-ASEAN Fellow. He then continued as a Research Scholar at the National University of Singapore where he obtained his Master of Arts degree in Philosophy. He graduated with honors and earned his Bachelor’s degree in Philosophy from the Royal and Pontifical University of Santo Tomas in Manila, Philippines.

Topic: Why Marketing to Millennials is Synonymous with Influencers Marketing

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Benjamin Choo

Ecosystem Launcher

Circles.Life

As an ecosystem launcher for Circles.Life, Benjamin Choo is responsible for driving the strategy, roadmap and the execution of game changing campaigns, partnerships to deliver a thriving, sustainable and best-in-class business ecosystem across the company’s economy.

Benjamin plays a crucial role in collaborating with international operations, working closely with internal and external stakeholders to ensure a smooth launch of ecosystem campaigns. With a background in marketing and business, Benjamin has been focused in developing business and user growth and launching in new markets.

At Circles.Life, Benjamin is committed to grow the company to become the go-to consumer brand in providing delighted and engaged customers with personalized digital services across the world.

Topic: Panel Discussion: How to Transform from a Traditional to a Growth Oriented Organization

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Manisha Seewal

Group Chief Marketing Officer

Carro Singapore

As group chief marketing officer of automotive marketplace Carro, Manisha Seewal oversees the marketing function for Carro in Singapore, Indonesia and Thailand. She was previously the head of marketing at Tokio Marine Life Insurance Singapore for over five years, responsible for building the brand identity and all marketing strategies. This includes advertising, communications, media relations and external affairs PR and multimedia content production.

Before Tokio Marine Life Insurance Singapore, Seewal was part of the marketing teams at brands such as Zurich Insurance Company, AVIVA, HSBC Insurance and Great Eastern Life. She also boasts agency-side experience, having started her career in Singapore in 2003 at ZenithOptimedia as a research analyst for Nokia (regional) and Asia Pacific Breweries (Singapore).

Topic: Visionary Keynote: A Trillion-Dollar Demographic: The How, What and Why of Millennial Marketing

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Ravish Doctor

Head of Growth Marketing, Asia

Luxury Escapes

Ravish Doctor leads Growth Marketing in Asia for Luxury Escapes, one of Australia’s fastest growing travel companies, and is currently focused on building the brand in the region.

Ravish has over 12 years of experience across a spectrum of marketing and sales roles with startups as well as large scale corporations in travel, telecom and consumer goods. His expertise ranges from performance marketing, content marketing, social media and affiliate marketing to brand building via traditional channels like integrated campaigns, public relations and partnerships.

Topic: How to Hire and Support a Top-Notch Growth Hacker That Will Actually Get the Job Done

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Kushal Manupati

Head of Digital

Zilingo

Kushal is a CRM & Lifecycle Marketing expert, driving customer engagement through data driven techniques using marketing technology platforms. Currently he is leading the CRM team for a leading Fashion e-commerce startup. Throughout his career he has worked on transformational projects delivering business impact in the e-commerce, ride sharing, food delivery and healthtech industries across the globe.

Topic: Ensuring a Consistent and Healthy Growth through Customer Retention and Lifecycle Marketing

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Lisa Wong

Associate Director of Marketing, SEA and India

SWAROVSKI

Lisa brings with her over 15 years of marketing and PR experience in the luxury goods and media industries. A journalist by trade, Lisa had been an editor, PR consultant, celebrity publicist before joining Moët Hennessy as a key brand marketer within the APAC region across Australia, China, Japan, Singapore, South Korea and other emerging markets where she was responsible for developing long-to-short term marketing strategies and communication plans. After a short stunt in Design Bridge Asia as brand strategist, providing strategic insights and leading brand consultancy projects for key MNC clients including Carlsberg, Diageo, LVMH, MasterCard and Unilever. She is now the head of marketing and communication in Swarovski Consumer Goods Business when she spearheads the marketing strategy for the brand in Southeast Asia.

Topics: Roundtable Discussion: Influencer Marketing Tools to Supercharge Your Marketing Campaigns

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Eunice Yue

Group Head of Business Development, Marketing & User Growth

Lazada

Eunice has over 10 years of strategy planning and partnership management experience and has been instrumental in starting up teams and new businesses in mainly APAC. With a strong understanding of the digital ecosystem and desire to constantly innovate, she has established multiple new business growth areas across A*STAR, SingTel, Disney & most recently Lazada/Alibaba. She is also skilled at operational process improvement with Lean Six Sigma skills. MBA-certified.

Eunice is currently the Regional Head of Partnership & Business Development, Senior Vice President in Lazada/Alibaba group.

Her networks have helped in exploring other growth opportunities for Lazada/Alibaba, establishing top-of-mind relationships with top telcos, banks, device manufacturers and digital media in South East Asia. The most notable strategic partnerships have been with renowned companies like Mastercard, Samsung and Spotify. Beyond, she is also looking at establishing data partnerships to improve customer experience.

Topic: Lazada Case Study: Leveraging on Emerging Strategic Partnership to Drive Marketing Growth for eCommerce

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Bryan Choo

Founder & Managing Director

The Smart Local

Bryan started TSL from his bedroom with a simple mission – to prove Singapore was not boring. Today, TSL Media has grown to over 100 employees across 5 companies. They produce over 5,000 original articles and videos for millennials yearly. Through content, he helps clients connect with a millennial audience that has become desensitised to traditional marketing.

Topic: Case Study: Why Content Marketing Matters More Than Ever to Reach Millennials

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Ho Chee Wai

Country Manager Singapore & Director of New Products

InstaReM

A passionate domestic and cross-border digital payments practitioner over the past decade, Chee Wai has worked on a multitude of initiatives to promote adoption and usage in both the public and private sectors. Currently as the Country Manager of InstaReM Singapore, Chee Wai manages the Singapore office and resources to drive growth in individual and corporate customer acquisition, and cross-border payments usage. Prior to joining InstaReM, Chee Wai was the digital payments lead in StarHub, formulating strategic initiatives on mobile payments and remittance. Before StarHub, Chee Wai was with Singtel as one of its founding members of Singtel Dash, a mobile app providing payments, cross-border remittance and banking services. And during his earlier tenure with Infocomm Development Authority (presently known as GovTech), he partook in the formulation and execution of strategic national policies to spur adoption of e-payments in Singapore.

Topic: Growth Hacking Explained: How InstaReM Singapore Growth-Hacked Our Way to Achieve 400% Growth in Less Than a Year

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Christine Ng

International Brand and Creative Director

Class Pass

A strategic leader with 12+ years of experience in global marketing, business development and product, Christine possesses a deep understanding of the consumer landscape, having worked for large retailers such as Amazon (Shopbop), Sephora and eBay in both domestic and international markets.

In addition, she has also held leadership roles at various successful e-commerce startups from seed, all the way through to Series D such as Away, ClassPass, Popsugar and Luxola.com (acquired by Sephora.)

Christine is also adept at driving products and businesses from conceptualization to realization, strategic partnerships, managing global teams, conducting insightful business analysis, and creating strong user-centric experiences.

Specialties include: e-Commerce, International Expansion, Loyalty/Retention, Product Strategy, Strategic Partnerships, Product Management, Product Marketing, Digital Marketing, Affiliate Marketing, Fashion, Beauty, Social Media, Go to Market Strategy, SaaS Software

Topic: Class Pass Case Study: Micro Influencers – Major Impact: The Marketing Force of The Future

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Mindy Teo

Vice President, Brand & Marketing

The Ascott Limited

Ms. Mindy Teo is the Vice President of Brand and Marketing for The Ascott Limited, in-charge of the company’s brand-building and online and offline marketing efforts. Her latest achievements include the launch of 2 new brands, lyf and Citadines Connect, and most recently, the revamp of Ascott’s brand website and launch of Ascott’s loyalty program – Ascott Star Rewards.

Ms. Teo joined CapitaLand Limited in 2005 and was deployed to The Ascott Limited in 2006. She was previously head of the Strategic Planning department, managing Strategy Formulation, Communication & Execution, Research Support & Environment Scan and Corporate Planning. Ms. Teo also has experience in Talent Management & Organisational Development and Asset Management. She established and also previously led the Innovation department in Ascott in 2014 and is well versed in change management and innovation practices.

Ms. Teo has a Master in Science (Engineering) from the Massachusetts Institute of Technology and a Bachelor of Engineering from the University of Michigan.

Topic: lyf by Ascott – A Brand for Millennials by Milennials

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Tony Tan Gan Hup

Assistant Vice President (Brand & Marketing, Digital Innovation and lyf)

The Ascott Limited

Gan Hup TAN is the Assistant Vice President for Brand and Marketing in The Ascott Limited, one of the world’s leading international lodging owner-operators with more than 660 properties in over 160 cities spanning more than 30 countries across the Americas, Asia Pacific, Europe, the Middle East and Africa. Its portfolio of serviced residence and hotel brands includes AscottCitadinesSomersetQuestThe Crest Collectionlyf and the Tauzia portfolio of brands.

Gan Hup is also the brand owner of lyf, a coliving brand conceptualized by millennials for the millennials and millennial minded. lyf provides a lifestyle experience with space efficient private apartments, flexibly designed social spaces, and well-curated community events that allow lyf residents to plug into the local community and network with other guests, be it for business or leisure travel/relocation.

Topic: Panel Discussion: How to Engage Millennials for Customer Insights and Marketing

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Jamie Lee

Regional Partner Marketing Asia

Carousell

Jamie loves choosing opportunities based on the quality of people she gets to work with, rather than the perfect job or title. This has allowed her to pursue interests that she loves and be mentored by some of the top industry leaders. Jamie is currently responsible for leading growth partnership efforts across the region for Carousell. As a marketer, she loves telling brand and peoples stories as authentically as she can. Outside of work, Jamie is an avid reader (non-fiction, of course—she craves getting lost in big world-changing ideas) and she thrives in situations where she can have deep, meaningful discussions.

Topic: Panel Discussion: How to Transform from a Traditional to a Growth Oriented Organization

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Stuart La Brooy

Senior Marketing Director Asia & Special Projects

Diageo

Stuart is the Marketing Director for Southeast Asia and Frontier Markets at Diageo, where he plays with over 50+ brands in the world’s #1 spirits company including Johnnie Walker, Guinness, Tanqueray, Smirnoff, Don Julio. (He’s having a lot of fun).

At Procter & Gamble, he pioneered prestige beauty brand SK-II’s influencer and digital innovation worldwide (including the SK-II Beauty Circle influencer strategy and partnering with Google to launch the award winning SK-II/YouTube Beauty Bound Asia 2016).

For billion dollar healthcare brand Vicks, he led the APAC business. He is most proud of creating the Vicks Road to Relief cause related campaign (awarded best Consumer Engagement Award by UNICEF, which has vaccinated over 5 million children worldwide).

Somewhere in between he took a three year sabbatical to travel around the world where he ran his own agency and worked in a start up.

He has been recognized by Marketing Magazine’s Excellence in Marketing and PR Awards multiple times and is a guest speaker at the National University of Singapore, adtech, Spikes Asia and YouTube Fanfest.

Topic: Influencers, Partnerships and The New Art of Marketing to Millennials

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Sharon Tan

Senior Vice President, Regional Consumer Finance

DBS

Sharon Tan is Senior Vice President of Regional Digital Finance & Payments, DBS Bank. She started her career as a DBS Management Associate and over the years, held several roles across DBS’s consumer banking and wealth management business. She is currently responsible for the strategy planning and project management of the regional payments and lending business. Outside of work, Sharon serves in the executive committee of Young Women’s Leadership Connection and is a Singapore representative of UNLEASH, a global innovation lab that creates ideas to achieve United Nations’ 17 Sustainable Development Goals.

Topic: Digital Natives: A Look inside the Mobile-First Generation

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Glenn Caton

Senior Vice President Growth: Asia, Australia, Middle East and Africa

Mondelez International

Glenn Caton is Senior Vice President, Growth for the Asia Pacific, Middle East and Africa (AMEA) region, Mondelēz International. He’s responsible for our growth agenda in AMEA and building capabilities in e-commerce, digital, sales, marketing and strategy to help enable our five business units build competitive advantage and achieve their full potential. Glenn is a member of the AMEA Leadership Team.

Glenn joined Mondelēz International in 2013 to lead the Chocolate Category for UK&I and was appointed President, Northern Europe in 2016, leading the team to strong revenue growth for brands like Cadbury Dairy Milk chocolate and at best-in-class industry margins.

Before joining Mondelēz International, Glenn held a range of roles in UK and European Sales and Marketing at Procter & Gamble; was Managing Director of Hiscox Direct Insurance and Managing Director of the world’s largest direct-to-consumer wine business, Direct Wines.

He holds a degree in Business Administration from Aston University, UK.

Glenn, his wife, their two sons (Sam and Joe) and Bernese mountain dog moved to Singapore in July 2018.

Topic: Case Study: Growth Hacking for Grownups: How Big Brands are Leveraging Startup Growth Tactics?

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Reshmi Roy

Market Growth Lead

Skyscanner

In her current role at the travel search engine, Skyscanner, Reshmi is responsible for growing the business in the emerging markets of Indonesia, Thailand, Vietnam and Philippines through innovative and sustainable strategies. This involves setting the direction and leading a lean team of cross-functional specialists to execute the strategy for each of these markets in the most efficient way.

Prior to this role, she led Skyscanner’s business in India, where the team tripled revenue over a period of 2 years and became one of the top revenue-generating markets in APAC. Reshmi also has a strong operations background, and in previous roles at Skyscanner, led complex change management projects in APAC – from managing the integration of a Chinese start-up in post-acquisition stage, to helping the organization transition from a traditional marketing set-up to one that is built around the Tribe and Squad model with lean/ agile operating principles.

Before Skyscanner, she was with Tata Consultancy Services where she started her career as a programmer, then moved to Business Analyst and Project Lead roles to lead engineering teams of various sizes for clients in the banking domain to design and implement IT solutions.

She is currently based in Singapore, having lived in India, The Netherlands, US and France previously. Outside of work, she loves spending time with her 2 kids, is a board-game enthusiast and a foodie.

Topic: Panel Discussion: How to Transform from a Traditional to a Growth Oriented Organization

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Aaron Koh

Growth Hacker

NTUC Income

Aaron is a huge believer in the power of technology and the unlimited possibilities it holds. He is a Growth Hacker within the Digital Transformation Office (DTO) of NTUC Income, a team charged with reinventing insurance for the modern Singaporean.

Check out Droplet.sg (Sg first Rain Insurance against ride hailing app’s price surge) and Pinfare.sg (Sg first airfare price fluctuation insurance)!

With over 7 years of hands on experience in implementing all things digital, Aaron is responsible for the planning and execution of the framework and digital strategies in DTO. Collaborating cross-functional with different teams, he and his team constantly iterates and innovates whilst leveraging on the latest in MarTech to drive growth for all new business models.

Topic: Panel Discussion: How to Transform from a Traditional to a Growth Oriented Organization

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See Wee Heng

Head of Marketing

NTUC LearningHub

Wee Heng heads the Marketing Department which oversees corporate marketing and outreach for NTUC LearningHub (LHUB).

He has experience in both the public and private sector, having taken on roles such as Brand Manager for Singapore Post Ltd, Regional Digital Marketer for Ascendas Pte Ltd (now Ascendas-SingBridge) and Product Marketer for MediaCorp Toggle. His work experience in digital and social media marketing is well-supported with a strong direct marketing and corporate branding foundation.

On a personal note, he is also the founder of a popular food, travel and lifestyle online magazine and also served as a Council Member on the Media Literacy Council of the then-Media Development Authority Singapore between 2014 and 2016.

Wee Heng holds a Bachelor of Science in Real Estate (2nd Upper Hons) from the National University Of Singapore. He was placed on the Dean’s List by the Department of Real Estate, National University of Singapore.

Topic: Panel Discussion: Is Influencer Marketing Best Done In-House or Outsourced?

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Juliana Chua

Head of Digital Transformation

NTUC Income

Juliana Chua is the head of digital transformation at NTUC Income (INCOME), Singapore’s largest composite insurer, serving the protection, savings and investment needs of more than two million customers and total assets of more than $36 billion in management. She has a background in international business management (INSEAD); IP Law (NUS Law); computer science (Loughborough, UK); and leads the programme to digitise INCOME’s core businesses with the adoption of design thinking and agile methodology.

Juliana has worked across continents in the US, China, Japan, India, UK and Singapore and is an inventor of six patents/applications and designs for upstream innovation. Before INCOME, she was the director of the IP office of Singapore for IPOS International where she forayed into the US, China, Japan and Singapore markets for strategic partnerships.

Juliana also previously served the world’s No.1 innovation leader – IBM UK; Asia’s leading IP law firm – Spruson & Ferguson; Singapore’s largest technology office – Exploit Technologies of A*STAR; and the Japan MNC – Nitto Denko, as well as launched two start-ups into markets worldwide.

Topic: Delighting The Millennial’s’ Customer Journey Through Digitisation

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Davinia Khong

Marketing Leader

Mercer

Davinia Khong has over a decade of international, cross-cultural experience in Marketing Communications, Corporate Communications, and Business Development.  She previously worked at leading Fortune 500 companies in technology, financial services and professional services industries, where she partnered with leaders and teams to drive topline growth, business outcomes and social impact. She is currently the B2B Marketing Leader of Mercer Singapore, an award-winning global human resources consultancy.

Topic: B2B’s New Millennial Influencers – The Art and Science of Marketing to People and Algorithms

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Cheryl Wee

Founder

Cheryl W.

Cheryl Wee is an actress, singer and entrepreneur.

Due to her deep passion for wellness and weight management. She founded Cheryl W Wellness & Weight Management in 2016.

W stands for Wellness and Weight Management as well as  wisdom and wealth as she believe that without health there will be no wealth.

Thus, Cheryl W emphasizes on a holistic approach by focusing on treatments & therapies, Nutrition and Diet as well as healthy and balance lifestyle for maintaining one’s well-being.

Through this brand, Cheryl Wee also share her years of personal experience battling with stress and weight management problems and how she overcomes them.

Topic: Fireside Chat: Demystifying Influencer Marketing: The Effects An Influencer Can Have on Brands’ Success

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John Caro

Digital Lead of Foods Asia

Unilever

John has over 13 years of Consumer Marketing wisdom and has lead the digital transformation agenda for the Foods category in SEAA, championing Precision Marketing. He’s also recently broadened his understanding of Online to Offline consumer experiences with a newly opened restaurant called Yolk Philippines and is currently a partner and advisor to Healthzilla, a start-up that makes precision health accessible through use of data and artificial intelligence.

Topic: Roundtable Discussion: Influencer Marketing Tools to Supercharge Your Marketing Campaigns

Unilever

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Michelle Tan

Manager, Business Development & Accounts

SGAG

Michelle is the Manager for Business Development and Accounts at SGAG – a millennial-centric platform that reaches over 2 million Singaporeans weekly. She started her career with Ogilvy before moving to SGAG in 2015. Michelle plays a key role in engaging agencies and clients to co-produce branded content for millennials in Singapore.

Topic: Panel Discussion: How to Engage Millennials for Customer Insights and Marketing

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Evangeline Leong

Founder & CEO

Kobe Global Technologies Pte Ltd

With almost 10 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies Pte Ltd. Established in 2016, Kobe Global opens new market segments for consumer brands with their 5,000 relevant celebrity, macro, micro or everyday influencers reaching 45M audiences.

Kobe’s revolutionary use of Artificial Intelligence tools in influencer marketing platform has achieved an international PCT patent that provides the speed of access and measurable influencer solutions for brands. Within the 1st year, Kobe has crossed 7-digit in sales and has worked with over 200 brands including Pepsi, Changi Airport Group and Calvin Klein.

Evangeline remains as a partner of PurpleClick Media, the 1st and only partner of Google, Facebook, Baidu in the region and has managed over USD$10 Million annual ad revenue across Singapore, Malaysia, and the Philippines in the region.

Topic: Post-Conference Workshop A: Mastering Influencer Marketing: Growing Your Business In 2019 and Beyond

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Jonathan Ang

Founder

Adscelerate Marketing

Jonathan is the founder of Adscelerate Marketing (www.adscelerate.com), a performance-focused digital marketing agency that specializes in paid advertising and search engine optimization. Jonathan plays the role as the chief strategist in the company.

With a background in digital and affiliate marketing since 2011, Jonathan adopts an agile marketing approach, testing and adopting new marketing technologies, platforms and strategies in order to get the most out of marketing campaigns. He continues to run his own digital and e-commerce projects, using tested strategies for the benefit of SMEs and Enterprise companies.

Topic: Post-Conference Workshop B: A Complete Guide: Developing A Successful Growth Hacking Roadmap To Supercharge Your Business Goals

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Nisarg Shah

Co-Founder & CEO

Affable.ai

Nisarg is the Co-Founder & CEO of Affable.ai (www.affable.ai). Affable.ai is a venture backed Singapore based start-up, building AI platform to help brands run highly effective influencer marketing campaigns using the power of Big Data and Machine Learning. At Affable, Nisarg works closely with marketers helping them use data and insights to plan and measure their influencer marketing strategy.

Topic: Panel Discussion: Is Influencer Marketing Best Done In-House or Outsourced?

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