Global Speakers

Topics:

• Breakout Session: Session B – Insights Into New Millennial Marketing Strategy
• Panel Discussion: Cultivating A Long Term Connection With Influencer

Razy Shah has over 10 years of digital marketing, business development and management experience. He is a Director at 2Stallions Digital Marketing Agency, an award-winning full-service agency, which he co-founded in 2012. Headquartered in Singapore, the agency has a regional presence in Indonesia, Philippines and India and has now grown to Malaysia.

He has implemented successful marketing strategies and campaigns for startups, SMEs and Fortune 500 companies. These include brands like AXA, Stanley Black & Decker and Fujifilm.

He is a speaker and international trainer having conducted workshops for more than 100+ government officials from 27 countries. These workshops are on the topics of the digital economy, The Future of Work and Industrial Revolution 4.0. His most recent training engagement was in Qatar just before the lockdown. In addition to training government officials around the world, he has been invited to deliver guest lectures at top academic institutions like NUS, SP Jain Global School of Business and NTU to speak on the topics of digital marketing and entrepreneurship.

He is an active member in the British Chamber of Commerce’s Marketing and Communications committee. In his free time, he loves learning languages and is working on adding Bahasa Indonesia to his repertoire. He enjoys trekking and has recently scaled the highest peaks of Taiwan and Malaysia.

Topic:

Discovering Why Personalized Content Marketing Matters To Millennials

Vivek Iyyani is a Millennial Specialist at Millennial Minds Pte Ltd. He is the author of Empowering Millennials, a book for this generation to learn the art of Adulting and Engaging Millennials, a book for Leaders to work well with Millennials in their teams. He has been invited to speak on talk shows and documentaries on Channel NewsAsia as well as in countries all over Asia on the Millennial topic. Organizations he has worked with include Johnson & Johnson, DELTA Airlines, NuSkin & Schroders to name a few. Vivek is currently working on his third book, Marketing to Millennials.

Topics:

• Influencer Marketing Optimization In The Age Of Performance Marketing
• Breakout Session: Session A – Measuring & Attributing The True Impact Of Influencers

Nisarg is the Co Founder and CEO of Affable.ai – a Singapore based AI platform for micro-influencer marketing analytics and measurement. At Affable, Nisarg works directly with leading brands in the region to help them with data-driven influencer marketing strategies.

Topic:

Streamlining Your Influencer Campaign Funnel Through Automation & Analytics

Hannes Santana combines extensive knowledge of markets across 3 continents and a deep understanding of business growth, media management and strategic partnerships. Before joining Affable, Santana gained experience building marketing and business development teams in the tech & startup industries with strong focus on growth tactics involving amongst other business drivers, influencer marketing.

Topic:

Growth Hacking Keynote: Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020

Dhawal Shah has over 12 years of experience in digital marketing, product development and technology. He is a director at 2Stallions Digital Marketing Agency, a regional agency he co-founded in 2012 with a presence in Singapore, India, Indonesia, Philippines and Malaysia.

He has worked with hundreds of clients, including CNN, RedBull and Stanley Black & Decker, on web & mobile development projects and performance marketing campaigns. This includes conceptualizing and executing on successful SEO to promote growth for global brands like Unit4 and Wavin. He has also conducted digital marketing training around the region, including on SEO, to Marketing Managers for global brands like Toyota and AIA.

Prior to 2Stallions, he was an early employee at Silicon Valley startup, Qik, that was acquired by Skype. He then ran a successful Kickstarter campaign for an early ecommerce venture that delivered on its promises. He holds an honours degree from National University of Singapore in Computer Engineering and a minor in Technopreneurship from Stanford University.

Topic:

How To Develop Your Influencer Marketing Strategy

Adrian has a Degree in Business in Santiago de Compostela University and MBA in European Business School. Specialist in business development with experience working in Spain, UK, China and Middle East and since more than 3 years working in Singapore as LaLiga representative. Passionate about sports who enjoys his work in this industry but has also developed his career in different sectors such as fashion, health, consulting or banking.

Topic:

How Four Seasons Uses Nano-Influencers To Deliver Powerful Stories And Engaging Content

Vivian is an experienced marketing professional with 20 years of experience in content development, communications and public relations, with a flair for brand building through storytelling.

She joined Four Seasons Hotels and Resorts in 2016 and has oversight of strategic Public Relations and Social Media in the Asia Pacific region.

As part of her role she provides guidance and support to property-based Marketing Communications teams and leads the integration of the company’s global PR and Social Media campaigns in the region through media, influencer relations and events.

Topic:

Panel Discussion: Cultivating A Long Term Connection With Influencer

Having crossed $1M revenue as an agency group, Sky now leads a team of 20 across Southeast Asia at X10 Media – the regional Multi Media hub for Influencer Marketing.

Been in the advertising & marketing industry for close to 9 years now, Sky accumulated deep experience of being an Influencer Marketing Expert by executing social media campaigns for over 500 brand clients including MNCs like Capitaland, Singtel, Owndays, Swatch, Pandora, Rayban, OPPO, Frieslandcampina, Logitech, Philips and many more.

Carrying the passion to help brands crack advertisement blindness & the clutter on social media, Sky & team has developed a first-of-its-kind proprietary advertising technology – Leadgram that further retargets consumers effectively and increase conversion significantly from Instagram campaigns.

Invited to speak at PR Asia 2018, B2B Marketing Summit 2019, Influencer Marketing Asia 2020, Instagram Marketing Conference 2020 & Conversational Marketing Summit 2020 & MDIS Industry Talk 2020,

Sky is open for speaking engagements to transfer his knowledge & experience for more to learn.

Topic:

Influencer Marketing For Luxury And Skincare

Diana is currently working remotely in digital content media & social media at FOREO Sweden. She is also an ambassador at McKinsey’s Youth Leadership Academy 2020, leading the social media accounts & assisting one of the teams to launch their social enterprise. Prior to graduating in Dec 2019, Diana has completed four internships, worked as a Marketing Executive at Klook (part-time), and co-founded WeCruited & BookMyHappiness (for-profit & social enterprise).

BookMyHappiness was founded at YLA 2018 to help improve the quality of education for underserved communities in Malaysia by building libraries and providing educational resources for underprivileged children. Her team won first place at McKinsey’s Youth Leadership Academy 2018. Diana has also co-founded WeCruited to help college and university students discover their strengths and passion through internships. In the span of seven months, WeCruited helped over 200 students find meaningful jobs at over 50 companies.

When she’s not living her dreams traveling the world through Google street view as we may all be temporarily grounded, you can find her building settlements & thinking of strategies to become better at playing Catan.

Topic:

Influencer Marketing For Luxury And Skincare

Having worked at Swedish brand FOREO for over two years, Michele is FOREO’s Digital Content Media Specialist. She specialises in Asian markets. She played an integral part in advancing FOREO’s influencer marketing success in Malaysia, Singapore, Hong Kong, Taiwan. Now, she is a key player in FOREO’s growth in the Japanese market. She speaks 5 languages, and would like to someday master one more key East Asian language, Korean.

Topic:

Influencer Marketing For Luxury And Skincare

Frank has been in digital marketing since 1995, and in performance marketing since 1999. He developed an in-depth experience in APAC, Americas, EMEA markets for luxury, skincare, SaaS, eCommerce in general. He is the APAC Digital Media & Marketing Operations Manager for FOREO, and he is also working on digital marketing for FOREO’s sister brand, the Swiss-developed FAQ Professional Facial Rejuvenation solution.

Topic:

Building Fans-For-Life: How To Create Endless Evergreen Content To Gain Loyal Fans & Customers

Waqas Hassn is a Digital Nomad with 3 internet brands: AustraliaYours, 30-Day Experiment, & Digital Nomad Academy. He has built his multi six-figure online business while travelling to and working from 27 countries since 2017. His blogs receive a combined monthly readership of 100,000+ from 120 countries, while his popular Instagram show on personal development, the OneMinuteShow, has over 5 Million views and a following of 30,000+ people.

Waqas also trains government officials and city planners across Asia on using technology to build the cities of the future. He has trained 500+ ministry representatives and corporate stakeholders from 25+ countries on the topics of industrial revolution 4.0, digital economy, digital healthcare, smart mobility, and technopreneurship ecosystems.

Waqas is a Gold Medalist graduate from the National University of Singapore with a Double Major in Engineering Science and Business. He was also a Liberal Arts Scholar at NUS. Outside of academics, he was the President of ASEANpreneurs (2011-2013), an ASEAN-wide student entrepreneurship society with presence in 60 universities. For his leadership achievements, he was given the prestigious Distinguished Leadership Award at NUS.

Topic:

Influencer Marketing: Game Changing Trends For 2020 And Beyond

Ashwin Chandoesing is the Vice President APAC & China for one of the biggest influencer marketing companies globally – IndaHash.

Currently, indaHash operates in over 88 markets from 9 offices worldwide, cooperating with over 1,000,000+ influencers, conducting 10,000+ campaigns, working with major Fortune 500 brands like Coca-cola, McDonald’s, L’Oreal, Disney and many more. Leading indaHash from its APAC headquarters in Singapore as its first hire, Ashwin has been one of the pioneers in shaping the influencer marketing landscape in the region.

He is a digital native with more than 17 years of experience in global advertising, business development and marketing experience within the mobile-, social, content- and media space.

Ashwin held senior leadership positions at Fortune 500 companies such as WWE, Shell and WPP and in 2019 was picked as 40 under 40 2019: Asia-Pacific’s top rising talent. Prior to joining indaHash he has been instrumental in the successful setup of satellite offices for several start-ups.

He strongly believes that Influencer marketing should not be seen as a single line item on the media budget but should be used as a vehicle to underpin, strengthen and accelerate marketing plans and strategies.

His advocacy for new media took him to guest lecture stints at Singapore’s top business universities, the jury panel of award shows, and podiums at global marketing events.

Some of Ashwin’s past clients and partners include Google, Facebook, McDonald’s, Grab, Universal, and Disney.

Ashwin holds a Master’s degree in Business Administration with a specialization in Marketing from the Erasmus University Rotterdam.

Topic:

Masterclass B: Creating Great Influencer Marketing Content

Topic:

Millennials Want Personalization And How Shopback Delivers It

Scott is an experienced marketing and branding expert where he is currently the Head of Customer Relationship Management for ShopBack, leading local teams across 6 countries in curating and dispatching regular content, ensuring optimal exposure across each vertical and merchant. Prior to his tenure with ShopBack, he was the Regional Partnership Manager with ZALORA Group and helped in pitching to and partner with major partners across the region campaigns that drive strategic objectives. His achievement also led him to won the best User of Integrated Media Camaign (Silver) and Best CRM Strategy (Silver) on The Loyalty and Engagement Awards 2015 and 2013.

Topic:

Positioning For Authenticity: How ClassPass Uses Authentic And Unique Influencer Voices To Deliver Successful Marketing Campaigns

Stephanie is the Regional Marketing Lead – APAC for ClassPass, the first Unicorn of the decade, and the world’s largest network of fitness classes and wellness experiences. There, she leads marketing efforts across APAC including Singapore, Malaysia, Australia, New Zealand, Hong Kong, Philippines, Thailand, Indonesia, and India.

Prior to ClassPass, she was the Regional Brand Manager for Circles.Life, Asia’s first fully digital telco. She was also the Brand and Campaigns Manager for Uber in the Philippines where she successfully launched the viral UberSTORIES campaign, and won 2 Boomerang Awards, the Philippine Awards Show for Digital Marketing Excellence, for Campaign (Tech & Telecommunications) and Acquisition (Effectiveness).

Topic:

Panel Discussion: Cultivating A Long Term Connection With Influencer

• Marketing, business development & entrepreneurial leader with experience in launching & scaling multi-million dollar businesses in the internet industry in APAC & India
• I am currently Heading the Direct to Consumer Business (BD, Marketing, Payments & Partnerships) in HOOQ (JV Singtel, Warner Bros & Sony) for APAC
• Launch team of Amazon.in – handled business development for launching Amazon.in focusing on entertainment categories (Movies, TV shows, Music, Video Games)
• Co-Founder of iPrice Group – handled business development/revenue strategy and execution for 7 South East Asian markets (Electronics, Fashion, Entertainment). We raised ~6 Mn USD in funding
• Have experience across streaming media, OTT video on demand/telecommunications, media & entertainment, internet, e-commerce, marketplaces, technology & automotive industries
• Hold an MBA from Indian Institute of Management Bangalore (One of the top business schools in Asia). Majored in Marketing & Operations

Topic:

Accessible Growth Hacking: How Real Voices Grew Eatsy And Friso

As KGa’s lead consultant and director, Gwen has led new media initiatives in organisations looking to create breakthroughs big and small in increasing brand affinity, shaping brand perception and driving top-line growth.

Her endeavor is fuelled by her passion in understanding consumer behavior, as she fondly remembers her earlier agency days — leading consumer campaigns for Scoot, Friso, Porsche, Castrol, Intel, Carlsberg, DBS, Knorr, Subway and Spotify.

Prior to starting KGa, Gwen held key positions in various organisations — Head of Growth at Eatsy, General Manager at Faves Asia and Head of Digital at Friesland Campina Singapore.

During her downtime, she gets a kick out of chopping zombies, being a marksman in MOBAs, climbing rock walls and periodically remaining true to the artist at heart — acrylic painting.

Topics:

• Masterclass A: How To Do Influencer Marketing At Scale

• Fireside Chat With Influencer: The Art And Science Of Influencer Marketing

With almost 10 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies Pte Ltd. Established in 2016, Kobe Global opens new market segments for consumer brands with their 5,000 relevant celebrity, macro, micro or everyday influencers reaching 45M audiences.

Kobe’s revolutionary use of Artificial Intelligence tools in influencer marketing platform has achieved an international PCT patent that provides the speed of access and measurable influencer solutions for brands. Within the 1st year, Kobe has crossed 7-digit in sales and has worked with over 200 brands including Pepsi, Changi Airport Group and Calvin Klein.

Evangeline remains as a partner of PurpleClick Media, the 1st and only partner of Google, Facebook, Baidu in the region and has managed over USD$10 Million annual ad revenue across Singapore, Malaysia, and the Philippines in the region.

Topic:

Case Study: Fastest Growing Digital Merchant Platform In SEA

Avantika is an experienced leader with a demonstrated history of working in the internet industry, and she is passionate about helping tech companies with a strong mission to make a difference in the world around her. Currently she is the GM for Fave Singapore, while prior to this she was the country lead for key strategic projects in Lazada and built out the campaigns and CRM functions & teams. Skilled in Analytics, Strategy & Business Development, Avantika was a former McKinsey & Co consultant working on digital projects, specializing in Asian markets. She is also a Master of Business Administration (M.B.A) graduate from INSEAD Business School.

Topic:

Global Case Study In Kimberly Clark’s Latest Marketing Trends And Nano-Influencers Engagement In Boosting Huggies & Kotex’s Brand Engagement

Juliana Chu is the Director of Digital Marketing and Analytics for Kimberly Clark, Asia Pacific Region, which produces baby care, feminine care, adult care and tissue products across 13 countries. Juliana has over 10 years’ experience in consulting, strategy and marketing in the FMCG sector in Asia. In her current role at Kimberly Clark, she is responsible for driving the digital marketing and analytics agenda for the Asia Pacific region, including the rollout and optimization of core initiatives such as programmatic media buying, CRM (customer relationship management) and advanced analytics.

Prior to working for Kimberly Clark, Juliana worked with Deloitte as an accountant and A.T. Kearney as a management consultant advising clients from various industries including FMCG sector on strategies as well as operations.

Topic:

Global Case Study In Kimberly Clark’s Latest Marketing Trends And Nano-Influencers Engagement In Boosting Huggies & Kotex’s Brand Engagement

A media and digital marketing professional with 10+ years of professional experience in both Traditional and Digital Media. Rich international experience (Asia Pacific, North America and Europe) having worked in Manila, London and now Singapore in Local, Regional and Global roles; with experience in two of the most important media markets and tech ecosystems globally – China and the United States.

Topic:

Fireside Chat: Using Purpose Driven Marketing To Drive Impact To Millennials To Build A Global Brand With Local Soul

Foo Siew Ting is currently the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. She was previously regional head of Marketing Services and Personal Systems Marketing, for HP in Asia-Pacific & Japan (Chief Marketing Officer for HP Asia- Pacific & Japan). She is an established world class marketing leader with more than two decades of marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra.

In HP, Siew Ting is focused on building HP as a global brand with local soul – driving brand relevance and purpose by combining data and emotional connection. To drive effective engagement with consumers, she tasks her team with anchoring impactful, experiential marketing campaigns on customer insights from big data as well as local authentic stories. Her goal is also to grow a team of innovative, passionate people who embrace the culture of reinvention. She is also an astute leader who believes in purpose -led leadership and championing diversity to drive an innovative internal culture. This effort has been recognized by the industry with her team achieving 21 awards in 2018.

During her 10 years in Diageo, Siew Ting has successfully repositioned global brands – Johnnie Walker, Smirnoff, Guinness – into brands which are not just known as global icons but also representative of progressive lifestyles, culturally relevant, inspirational and favored by millennials. This focus on authentic storytelling and deepening customer connections has enabled Diageo to turnaround its declining business in Southeast Asia into one of double-digit growth within two years and grow its sales in China two times more than the market.

Siew Ting’s astute marketing leadership and strong track record of purposeful leadership has won her many industry awards. Most recently, she was listed on Campaign Asia’s Power List 2018 of CMOs. Previously she was named a Top 50 Asia’s women leader by 7th CMO congress in 2016. She had also been recognized as a “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year from China CNBC in 2012.

Topic:

Panel Discussion: Cultivating A Long Term Connection With Influencer

Barnabas Huang started his entrepreneur journey as young as age 14 in his ornamental Discus and Beta fish breeding. Thriving to be the best, he won 2nd in Discus Striped Thick Thin Lines category in 2002.

After that he started his fitness and modelling career at age 16 which he also won multiple titles such as Calendar guys and Hunk Quest. With his passion for staying in shape as a model with body fat of 4%, he felt that he can contribute more to the community with similar fitness goals as he felt that the sports and nutrition market has a gap as many are not optimizing their results as they do not know how and what supplements to take. By identifying the gap for the need to provide sports nutrition supplement consultation with add fitness tips to help people achieve their fitness goals, he then founder of one of the Singapore largest Supplement E-commerce NutriFirst.com with over 100,000 members as he has helped many achieved their fitness goals.

With more members, he gained financial stability and fell in love with jewellery and gemstones. He found a gap where many are trading without proper knowledge and experience except for the big jewellery establishments but with a high price tag and most without any value proposition. He has also started Huangs Jewelry, which he hopes to deliver authentic jewellery and natural gemstones without any artificial treatments and with a reasonable price and with a value proposition of helping others achieving better feng shui as all gemstones has a meaning and purpose.

After travelling around, he was introduced to UFC Gym, and fell in love with the brand and how they deliver fitness differently with a train different concept. He then started his latest franchise business UFC Gym Singapore.

Topic: 

Fireside Chat With Influencer: The Art And Science Of Influencer Marketing

Mong Chin, otherwise known by her online moniker, Mongabong , is a beauty, lifestyle influencer from Singapore. She’s a beauty junkie and enjoys sharing her love for everything beauty through her Instagram images, short videos and makeup tutorials on Youtube. Also an avid traveller, Mong shares her own tips and experiences through her platforms, prioritizing communicating with her followers on a daily basis through the likes of comments, direct messages, and answering their questions through Q&As and more.