Global Speakers

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Chris J Reed

CEO

Black Marketing

Forum Chairperson

 

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Chris J Reed is the No.1 Global LinkedIn Marketing Expert with 1,500 LinkedIn Recommendations and 3 International Best Selling Books on LinkedIn. His 4th book “How To Become a LinkedIn Rock Star” will be unleashed in March 2020.

Chris is also probably one of the most talked about and infamously known as “The Only CEO With A Mohawk”, recognised globally by his pink mohawk!

Chris is a serial, global entrepreneur having created and sold marketing firms in Europe and now in Asia from his home, Singapore. He loves the place so much that he renounced his UK citizenship and is now a fully fledged Singaporean citizen.

Chris has 3 No.1 international bestselling books, “Personal Branding Mastery For Entrepreneurs”, “LinkedIn Mastery For Entrepreneurs”, “Social Selling Mastery For Entrepreneurs”.

Chris has also been named an Official LinkedIn Power Profile, has one of the world’s most viewed/searched LinkedIn profiles with 57,000 followers, has won “Social Media Entrepreneur of the Year”, “Asia’s Most Influential Digital Media Professional”​ and ” B2B Social Media Influencer of the Year”.

Chris’s main company Black Marketing is the World’s Most Recommended LinkedIn Marketing Firm and Chris is LinkedIn’s Most Recommended keynote speaker, CEO, best selling author and entrepreneur.

Read Chris’s 1,500 LinkedIn Recommendations here: https://ptdrv.linkedin.com/tc09dfg

Chris’s LinkedIn page: https://www.linkedin.com/in/b2bsocialmarketing/

Chris’s YouTube channel: https://www.youtube.com/channel/UCmY2XfJctzA6nHLOO943mxw

Chris’s author site: https://www.chrisjreed.com/

Chris’s Spotify author page for his audiobooks: https://open.spotify.com/artist/1e4CGoHfGKe01EvV16kJ9B?si=lbV4MVIKSOOK9zNjhind4w

Chris’s Apple Music author page: https://books.apple.com/us/author/chris-j-reed/id1110845028

Chris’s Amazon page: https://www.amazon.com/Chris-J-Reed/e/B07583MWXL%3Fref=dbs_a_mng_rwt_scns_share

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Erica Kerner

Senior Advisor

ONE Championship

Interactive Roundtable Discussion

 

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Mayra Hutardo

Senior Director, Concept to Consumer South East Asia and Pacific

Adidas

Interactive Roundtable Discussion

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Vivian Koh

Director of Public Relations & Content, Asia Pacific

Four Seasons Hotels and Resorts

Topic:

Four Seasons’ Envoy Campaign Case Study: Engaging Nano-Influencers for Engaging User-Generated Content

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Vivian is an experienced marketing professional with 20 years of experience in content development, communications and public relations, with a flair for brand building through storytelling.

She joined Four Seasons Hotels and Resorts in 2016 and has oversight of strategic Public Relations and Social Media in the Asia Pacific region.

As part of her role she provides guidance and support to property-based Marketing Communications teams and leads the integration of the company’s global PR and Social Media campaigns in the region through media, influencer relations and events.

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Megan Yulga

Senior Regional Manager - Brand & Campaigns

Circles.Life

Topic:

Why Circles.Life Wins With Gen Z & Millennials: Deconstructing A Legacy Industry’s Customer Experience

 

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Mongchin Yeoh

Influencer

@mongabong | www.mongabong.com

Topics: 

  • Fireside Chat With Influencer: The Art And Science Of Influencer Marketing
  • Meet The Influencers Power Meetup

 

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Norman Patrick Barrientos

Former VP Regional Head of Content Marketing

Lazada

Pre-Forum Masterclass B: Creating Great Influencer Marketing Content

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Scott Tan

Head of CRM

ShopBack

Topic:

Millennials Want Personalization And How Shopback Delivers It

 

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Sarah Wan

Head of Marketing

Klook

Topic:

How Klook’s Affiliate Program Is Tapping On Organic Influencers For Impactful User-Generated Content

 

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As Klook’s Marketing Lead for Singapore, Sarah is responsible for driving rapid outbound user acquisition and revenue growth for the local market. From tongue-in-cheek social campaigns to strategic brand partnerships and on-ground activations, she oversees Klook’s efforts to build its presence amongst a fastgrowing FIT (Free Independent Traveler) segment in Singapore.

Prior to joining Klook, Sarah worked in Edelman’s Brand practice – where she led consumer campaigns for prominent international and local brands including Diageo, Shell, Singapore Tourism Board, Lagardère Sports, Kimberly Clark and Nestlé.

Off-duty, Sarah enjoys swimming, watching documentaries and going way too early to the movies just to unpick what makes cinema ads tick. Having spent time there as an exchange student, the port city of Busan remains Sarah’s go-to R&R destination for some sun, sea and Korean hospitality.

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Sam Canavan

General Manager – Middle East/APAC

ClassPass

Topic:

Positioning For Authenticity: How ClassPass Uses Authentic And Unique Influencer Voices To Deliver Successful Marketing Campaigns

 

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Dominique Touchaud

Former Integrated Communication Leader Asia

Procter & Gamble

Topic:

Case Study: How Brands Overcome Consumer Fatigue With Micro-Influencers

 

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Idan Haim

Marketing Director

Foodpanda

Growth Hacking Panel: Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020

 

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Manisha Seewal

Group Chief Marketing Officer

Carro Singapore

Topic:

Influencer Marketing: Game Changing Trends For 2020 And Beyond

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Manisha Seewal is the Group Chief Marketing Officer of South East Asia’s largest automotive marketplace – Carro. As a key member of Carro’s leadership team, she oversees the marketing function for Carro in Singapore, Indonesia, Thailand and Malaysia. Founded in 2015, Carro is a Singapore based tech company that has facilitated over US$500 million worth of transactions in 2018.

Manisha is a leader in MarTech space and a firm believer of simplifying technology to answer customer’s needs. She has led several “Singapore’s first” technological innovations, which includes Singapore’s first “Netflix for Cars”- a car subscription-based service, Singapore’s first ChatBot from a life insurer and Singapore’s first usage-based insurance.

She has been featured in top media like Channel News Asia, Straits Times, Spotify Podcasts, Marketing Magazine and several others. Manisha is also a highly sought-after speaker at leading Marketing & Tech conferences including Technology for Marketing: Asia, Influencer, Millennial and Growth Hacking, CMO Innovation Summit Enterprise, Innovation CXO Forum and several others.

She is regularly invited by top academic institutions like INSEAD, NUS, SMU, St. Gallen University and SUSS to deliver keynote sessions on Women in Tech, Innovation, Diversity and Digital Transformation. She is also an adjunct lecturer at Singapore’s Republic Polytechnic, where she teaches Digital Marketing to working adults.

Manisha is listed amongst one of the world’s 100 Most Influential CMOs and Top 50 Women leaders in Asia.

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Marie Jaffredo-Ho

Head of Growth

MyRepublic Limited

Growth Hacking Panel: Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020

 

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Walter Santos Navarro

Director of Marketing Communications, The Capitol Kempinski Hotel Singapore

Kempinski Hotels & Resorts

Topic:

The Future Of Content Marketing In A Millennial World: How The Capitol Kempinski Hotel Used Content Marketing To Drive A Revenue Growth

 

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A communications, media and public relations professional with extensive marketing communications leadership experience in the last 20 years. Walter led the Marcom for the opening, launch and development of two very prominent 5 star luxury hotels in Singapore namely Fairmont Singapore in December 2007 which was the flagship Asian property of Fairmont Hotels & Resorts and most recently launched the flagship property of Sofitel in Singapore – Sofitel Singapore City Centre in October 2017. Prior to joining The Capitol Kempinski Hotel Singapore, he headed the Global PR and Partnerships development of Banyan Tree Hotels & Resorts. He is keynote speaker on PR, Communications and Marketing, and has been a judge on multiple awards. He is a LinkedIn author/content curator with over 500,000 articles views which are featured under Leadership & Management, Big Ideas and Innovation as well as Best Advice categories.

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Sandeep Raj

Head of Direct to Consumer Business, APAC

HOOQ

Panel Discussion: Cultivating A Long Term Connection With Influencer

 

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  • Marketing, business development & entrepreneurial leader with experience in launching & scaling multi-million dollar businesses in the internet industry in APAC & India
  • I am currently Heading the Direct to Consumer Business (BD, Marketing, Payments & Partnerships) in HOOQ (JV Singtel, Warner Bros & Sony) for APAC
  • Launch team of Amazon.in – handled business development for launching Amazon.in focusing on entertainment categories (Movies, TV shows, Music, Video Games)
  • Co-Founder of iPrice Group – handled business development/revenue strategy and execution for 7 South East Asian markets (Electronics, Fashion, Entertainment). We raised ~6 Mn USD in funding
  • Have experience across streaming media, OTT video on demand/telecommunications, media & entertainment, internet, e-commerce, marketplaces, technology & automotive industries
  • Hold an MBA from Indian Institute of Management Bangalore (One of the top business schools in Asia). Majored in Marketing & Operations
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Gwen Lim Zhen Wen

Head of Growth | Influencer & Marketing Professional

Eatsy Technologies

Topics:

  • Accessible Growth Hacking: How Real Voices Grew Eatsy And Friso
  • Meet The Influencers Power Meetup

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As KGa’s lead consultant and director, Gwen has led new media initiatives in organisations looking to create breakthroughs big and small in increasing brand affinity, shaping brand perception and driving top-line growth.

Her endeavor is fuelled by her passion in understanding consumer behavior, as she fondly remembers her earlier agency days — leading consumer campaigns for Scoot, Friso, Porsche, Castrol, Intel, Carlsberg, DBS, Knorr, Subway and Spotify.

Prior to starting KGa, Gwen held key positions in various organisations — Head of Growth at Eatsy, General Manager at Faves Asia and Head of Digital at Friesland Campina Singapore.

During her downtime, she gets a kick out of chopping zombies, being a marksman in MOBAs, climbing rock walls and periodically remaining true to the artist at heart — acrylic painting.

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Evangeline Leong

Founder & CEO

Kobe Global Technologies Pte Ltd

Topics:

  • Pre-Forum Masterclass A: How To Do Influencer Marketing At Scale
  • Fireside Chat With Influencer: The Art And Science Of Influencer Marketing
  • Interactive Roundtable Discussion

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With almost 10 years of experience in embracing digital marketing, Evangeline is the Founder & CEO of Kobe Global Technologies Pte Ltd. Established in 2016, Kobe Global opens new market segments for consumer brands with their 5,000 relevant celebrity, macro, micro or everyday influencers reaching 45M audiences.

Kobe’s revolutionary use of Artificial Intelligence tools in influencer marketing platform has achieved an international PCT patent that provides the speed of access and measurable influencer solutions for brands. Within the 1st year, Kobe has crossed 7-digit in sales and has worked with over 200 brands including Pepsi, Changi Airport Group and Calvin Klein.

Evangeline remains as a partner of PurpleClick Media, the 1st and only partner of Google, Facebook, Baidu in the region and has managed over USD$10 Million annual ad revenue across Singapore, Malaysia, and the Philippines in the region.

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Avantika Jain

General Manager

Fave

Topic:

Fave’s Success Story On Using Growth Hacking To Boost Its Subscription Rate & Revenue

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Avantika is an experienced leader with a demonstrated history of working in the internet industry, and she is passionate about helping tech companies with a strong mission to make a difference in the world around her. Currently she is the GM for Fave Singapore, while prior to this she was the country lead for key strategic projects in Lazada and built out the campaigns and CRM functions & teams. Skilled in Analytics, Strategy & Business Development, Avantika was a former McKinsey & Co consultant working on digital projects, specializing in Asian markets. She is also a Master of Business Administration (M.B.A) graduate from INSEAD Business School.

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Juliana Chu

Director of Digital and Analytics

Kimberly-Clark

Topic:

Global Case Study On Kimberly Clark’s Latest Marketing Trends And Nano-Influencers Engagement In Boosting Huggies & Kotex’s Brand Engagement

 

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Juliana Chu is the Director of Digital Marketing and Analytics for Kimberly Clark, Asia Pacific Region, which produces baby care, feminine care, adult care and tissue products across 13 countries. Juliana has over 10 years’ experience in consulting, strategy and marketing in the FMCG sector in Asia. In her current role at Kimberly Clark, she is responsible for driving the digital marketing and analytics agenda for the Asia Pacific region, including the rollout and optimization of core initiatives such as programmatic media buying, CRM (customer relationship management) and advanced analytics.

Prior to working for Kimberly Clark, Juliana worked with Deloitte as an accountant and A.T. Kearney as an management consultant advising clients from various industries including FMCG sector on strategies as well as operations.

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Sebastian Cruz

APAC Media and Content Lead

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Topic:

Global Case Study On Kimberly Clark’s Latest Marketing Trends And Nano-Influencers Engagement In Boosting Huggies & Kotex’s Brand Engagement

 

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Foo Siew Ting

Vice President & Global Head of Marketing Strategy and Planning, Print Category

HP Inc.

Topic:

Using Purpose Driven Marketing To Drive Impact To Millennials To Build A Global Brand With Local Soul

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Foo Siew Ting is currently the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. She was previously regional head of Marketing Services and Personal Systems Marketing, for HP in Asia-Pacific & Japan (Chief Marketing Officer for HP Asia- Pacific & Japan). She is an established world class marketing leader with more than two decades of marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra.

In HP, Siew Ting is focused on building HP as a global brand with local soul – driving brand relevance and purpose by combining data and emotional connection. To drive effective engagement with consumers, she tasks her team with anchoring impactful, experiential marketing campaigns on customer insights from big data as well as local authentic stories. Her goal is also to grow a team of innovative, passionate people who embrace the culture of reinvention. She is also an astute leader who believes in purpose -led leadership and championing diversity to drive an innovative internal culture. This effort has been recognized by the industry with her team achieving 21 awards in 2018.

During her 10 years in Diageo, Siew Ting has successfully repositioned global brands – Johnnie Walker, Smirnoff, Guinness – into brands which are not just known as global icons but also representative of progressive lifestyles, culturally relevant, inspirational and favored by millennials. This focus on authentic storytelling and deepening customer connections has enabled Diageo to turnaround its declining business in Southeast Asia into one of double-digit growth within two years and grow its sales in China two times more than the market.

Siew Ting’s astute marketing leadership and strong track record of purposeful leadership has won her many industry awards. Most recently, she was listed on Campaign Asia’s Power List 2018 of CMOs. Previously she was named a Top 50 Asia’s women leader by 7th CMO congress in 2016. She had also been recognized as a “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year from China CNBC in 2012.

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Nisarg Shah

CEO

Affable.ai

Topic:

Influencer Marketing Optimisation In The Age Of Performance Marketing

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Nisarg is the Co Founder and CEO of Affable.ai – a Singapore based AI platform for micro-influencer marketing analytics and measurement. At Affable, Nisarg works directly with leading brands in the region to help them with data-driven influencer marketing strategies.

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RTg. Dato Barnabas Huang

Country Managing Director

UFC Gym Singapore

Panel Discussion: Cultivating A Long Term Connection With Influencer

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Shenny Yang

Blogger & Influencer

@shennyyang | www.shennyyang.com

Meet The Influencers Power Meetup

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Dawn Sim

Influencer, Wellness Coach & Speaker

@thatmomoffour | www.thatmomoffour

Meet The Influencers Power Meetup

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Inch Chua

Influence & Singer-Songwriter

@thisisinch | www.thisisinch.com

Meet The Influencers Power Meetup

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Benjamin Toh

Influencer & YouTuber

@typicalben | www.typicalben.com

Meet The Influencers Power Meetup