Forum Highlights

Why Join This Forum

8 Reasons To Join Us In November:

  1. Prepare your organization for the next marketing battleground by developing strategic influencer, millennial and growth marketing roadmaps
  2. Design authentic experience and engaging marketing content to boost demand among millennials
  3. Gain a 360-degree overview of the latest marketing strategies and their tremendous economic potential from key players in the scene
  4. Envision and digitally transform your marketing, communications and CX processes to reap massive rewards
  5. Empower yourself with exclusive insights, market-leading case studies and solutions from marketing, communication and CX experts to create effective customer-centric strategies
  6. Identify useful growth hacking tips from proven case studies that you can immediately implement for your business
  7. Get pressing questions answered at insightful, engaging and thought-provoking keynotes, discussions, workshops and networking sessions
  8. Explore groundbreaking technologies such as AI that could optimize your influencer marketing campaigns and ROI

Hot Topics To Be Discussed

Pre-Forum Masterclasses: Monday, 2 November 2020 

  • Masterclass A: How To Do Influencer Marketing At Scale
  • Masterclass B: Creating Great Influencer Marketing Content

Main Forum Day 1: Tuesday, 3 November 2020

  • Demystifying The Impact Of Influencer Marketing Voices To Win Marketing Campaigns
  • Integrating Micro-Influencers To Enhance Customer Engagement Rates
  • Growing Your Brand With Engaging Content Through Emerging Nano-Influencers
  • Successful Case Studies From Global Brands’ Collaboration With Influencers And Advocates
  • Discovering The Role Of Influencers And Advocates In Boosting Experiential Marketing
  • Exploring The Paradigm Shift In Engaging Organic Influencers To Gain Poignant User Generated Content

Main Forum Day 2: Wednesday, 4 November 2020

  • Growing A Brand Audience With Instagram Marketing
  • Discovering Why Personalized Content Marketing Matters To Millennials
  • Leveraging AI For Influencer Search And Combating Influencer Fraud
  • Best Practices In Winning Millennial Marketing Strategies From Various Brands
  • Diving Into How Titans Like Spotify And Skyscanner Growth Hacked Their Way To Numbers Like 46% Conversion And Global $2bn Worth
  • Panel Sharing On Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020

Pre-Forum Masterclasses: Monday, 2 November 2020

L20067 Workshop B

Masterclass A: How To Do Influencer Marketing At Scale

9.00am – 12.30pm

This masterclass will show you key strategies to help your brand to grow and scaling it with influencer marketing strategy. You will also learn on finding the right influencer to maximize the engagement rate for better ROI. After shortlisted the right influencer, you will gain insights on structuring your collaborations with the influencers and learn different strategies, methods and tactics that you could get the most out of it.

Facilitator:

Evangeline-Leong-rounded

Evangeline Leong
CEO & Founder
Kobe Global Technologies
Evangeline_logo

 

L20067 Workshop A

Masterclass B: Creating Great Influencer Marketing Content

1.30pm – 5.00pm

This masterclass will show you the ultimate guide in expanding your market reach to your target audience with creative content marketing.  You will learn how to curate top quality promotional content of your brand that will increase your SEO visibility. Grasp the key concept of crafting niche content that is relevant to your target audience and weave it in your influencer marketing to boost the effectiveness of your influencer marketing campaign. Delve into the key technique to accelerate your content marketing through influencer marketing by driving User-Generated Content for more organic engagement.

Facilitator:

Norman-Patrick-Barrientos_photo-rounded

Norman Patrick Barrientos
Former VP Regional Head of Content Marketing
Lazada
Lazada_logo 2