Conference Highlights

10 Reasons to Join Us in July at the Influencer, Millennial and Growth Hacking Marketing Conference!

  1. Discover the key technological drivers and marketing, communications and CX trends
  2. Harness unparalleled insights on the latest uses and applications of emerging marketing innovations to deliver novel, hyper-personalized and emotionally engaging customer experience
  3. Gain a 360-degree overview about the latest marketing strategies from the key players in the scene and their corresponding tremendous economic potential
  4. Envision and digitally transform your marketing, communications and CX processes to reap massive rewards
  5. Get your pressing questions answered from insightful, engaging and thought-provoking keynotes, discussions, workshops and networking sessions
  6. Ready your organizations for the next battle grounds through developing strategic influencer, millennial and growth marketing roadmaps
  7. Tap into exclusive insights, market-leading case studies and solutions from marketing, communication and CX experts in creating effective and customer-centric strategies
  8. Study the case studies of local and global market leaders that have multiplied growth through successfully embarking on key marketing transformations
  9. Learn from best practices and pitfalls to avoid when making the business cases for influencer, millennial and growth marketing and obtaining enterprise-wide buy-in
  10. Network, transfer knowledge and strike mutually beneficial partnerships with organization decision makers, industry experts and other stakeholders

Hot Topics to be Discussed

DAY 1: Monday 1 July 2019

  • Keynote: Understanding Influencer Marketing and Why It Is So Effective in Getting Brands on The Map
  • How FMCG Giants Build an Organic Influencer Marketing Programme
  • Micro Influencers – Major Impact: The Marketing Force of The Future
  • Why Marketing to Millennials is Synonymous with Influencers Marketing
  • The Shady Side: Solving the $500 Million Influencer Fraud Problem
  • How Brands Execute and Optimise Influencer Marketing With Data
  • Artificial Intelligence’s Role in the Future of Influencer Marketing
  • Transparency Advertising: Why Influencer Marketing Without the Proper Checks & Transparency Will Not Work

DAY 2: Tuesday 2 July 2019

  • Visionary Keynote: A Trillion-Dollar Demographic: The How, What and Why of Millennial Marketing
  • Digital Natives: A Look inside the Mobile-First Generation
  • Hyper-Personalization: Delivering Powerful Personalized Experiences with Data, Analytics, and AI for Millennials
  • On-Demand Apps: What Drives Adoption and How Brands Are Using Apps to Attract, Engage and Retain Millennials
  • Growth Hacking Explained: How Titans like Facebook and Uber Growth-Hacked Their Way to become $50 Billion Companies
  • Case Study: Growth Hacking for Grownups: How Big Brands like Twitter are Leveraging Start-up Growth Tactics
  • How to Transform from a Traditional to a Growth Oriented Organization

POST-CONFERENCE WORKSHOPS: Wednesday 3 July 2019

  • Workshop A: Mastering Influencer Marketing: Growing Your Business in 2019 and Beyond
  • Workshop B: A Complete Guide:  Developing a Successful Growth Hacking Roadmap to Supercharge Your Business Goals

Post-Conference Workshops: 3 July 2019

Workshop A

Workshop A:  Mastering Influencer Marketing: Growing Your Business in 2019 and Beyond

9.00am – 12.30pm

This workshop provide brands and marketers with the necessary knowledge, planning frameworks and compliance procedures to set up and run successful influencer marketing programs. Walk away with knowledge on:

  • Best-practice principles to operationalize your in-house influencer marketing activities
  • How to maximize your return on time and investment
  • Guidelines on compliance, brand safety, and contract guidelines
  • A to Z of successful influencer engagement from initial research, to selection of influencers, compensation and measurement of program success
  • How to identify fake followers & verify engagement
  • Techniques on content amplification
  • Case studies from Singapore and global companies

 

Workshop B

Workshop B: A Complete Guide:  Developing a Successful Growth Hacking Roadmap to Supercharge Your Business Goals

1.30pm – 5.00pm

This workshop serves as an all-rounded introduction session on the essentials of growth hacking to achieve sustainable growth, from laying the foundation to structuring the growth process. Hear from our exceptional workshop leader on how to:

  • Master the growth-hacking process
  • Know the most up-to-date ways to acquire new customers and engender customer loyalty
  • Learn how to use conversion rate optimization to get the most out of your acquisition efforts and your website traffic
  • Understand how to use your knowledge of your current customers to gain new customers while simultaneously increasing the lifetime value of your current customers