Agenda

Pre-Forum Masterclasses | Monday, 2 November 2020

Masterclass A: How To Do Influencer Marketing At Scale
10.00am – 12.00pm
L20067 Workshop B This masterclass will show you key strategies to help your brand to grow and scaling it with influencer marketing strategy. You will also learn on finding the right influencer to maximize the engagement rate for better ROI. After shortlisted the right influencer, you will gain insights on structuring your collaborations with the influencers and learn different strategies, methods and tactics that you could get the most out of it.
Evangeline-Leong-rounded
Evangeline Leong
CEO & Founder
Kobe Global Technologies
Evangeline_logo
Masterclass B: Creating Great Influencer Marketing Content
1.00pm – 2.15pm
L20067 Workshop A This masterclass will show you the ultimate guide in expanding your market reach to your target audience with creative content marketing.  You will learn how to curate top quality promotional content of your brand that will increase your SEO visibility. Grasp the key concept of crafting niche content that is relevant to your target audience and weave it in your influencer marketing to boost the effectiveness of your influencer marketing campaign. Delve into the key technique to accelerate your content marketing through influencer marketing by driving User-Generated Content for more organic engagement.
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Shab Kumar
Growth Director APAC
indaHash
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Main Forum Day 1 | Tuesday, 3 November 2020

Time Agenda
09:50 Conference Introduction By Forum Chairperson | Highlights On Forum Day 1 Key Sessions
Razy2-rounded
Razy Shah

Co-Founder / Marketing Director
2Stallions Digital Marketing Agency
2Stallions
10:00 Fireside Chat With Influencer: The Art And Science Of Influencer Marketing
Moderator:

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Evangeline Leong

CEO & Founder
Kobe Global Technologies

Evangeline_logo
Speaker:

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Mongchin Yeoh
Influencer
@mongabong

10:30 Influencer Marketing: Game Changing Trends For 2020 And Beyond
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Ashwin Chandoesing
Vice President APAC & China
indaHash
indahash_logo_blue (1)
11:00 Positioning For Authenticity: How ClassPass Uses Authentic And Unique Influencer Voices To Deliver Successful Marketing Campaigns
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Stephanie Cancio
Regional Marketing Lead – APAC
ClassPass
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11:30 Influencer Marketing Optimization In The Age Of Performance Marketing
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Nisarg Shah

CEO
Affable.ai
 Affable_190px
12:00 Luncheon Break
13:00 How Four Seasons Uses Nano-Influencers To Deliver Powerful Stories And Engaging Content
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Vivian Koh
Director of Public Relations & Content, Asia Pacific
Four Seasons Hotels and Resorts
Four Seasons_logo
13:30 Breakout Session
  • Session A: Measuring & Attributing The True Impact Of Influencers
Nisarg-Shah-rounded
Nisarg Shah

CEO
Affable.ai
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  • Session B: Insights Into New Millennial Marketing Strategy
Razy2-rounded
Razy Shah

Co-Founder / Marketing Director
2Stallions Digital Marketing Agency
2Stallions
14:10 Influencer Marketing For Luxury And Skincare
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Frank Ravanelli
APAC Digital Media & Marketing Operations Manager
FOREO
FOREO_SWEDEN_logo
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Michele Chia

Digital Content Media Specialist
FOREO
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Diana Woon

Digital Content Media Assistant
FOREO
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14:40 Panel Discussion: Cultivating A Long Term Connection With Influencer
Moderator:

Razy2-rounded
Razy Shah

Co-Founder / Marketing Director
2Stallions Digital Marketing Agency

2Stallions
Panelists:

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Sandeep Raj
Head of Sales & Marketing, D2C Business – HOOQ, APAC
Singtel

Singtel
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RTg. Dato Barnabas Huang
Country Managing Director
UFC Gym Singapore
UFC Gym logo
Sky-Lim-rounded
Sky Lim

Group CEO
X10 Media
X10
15:10 Building Fans-For-Life: How To Create Endless Evergreen Content To Gain Loyal Fans & Customers
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Waqas Hassn
Serial Internet Entrepreneur & Digital Nomad
15:40 Closing Remarks By Forum Chairperson

 

Main Forum Day 2 | Wednesday, 4 November 2020

Time Agenda
 09:50 Conference Introduction By Forum Chairperson | Highlights On Forum Day 2 Key Sessions
Vivek_rounded
Vivek Iyyani
Millennial Specialist & Keynote Speaker
Millennial Minds Pte Ltd
 MM_Logo
10:00 Global Case Study In Kimberly Clark’s Latest Marketing Trends And Nano-Influencers Engagement In Boosting Huggies & Kotex’s Brand Engagement
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Juliana Chu
Director of Digital and Analytics
Kimberly-Clark
Kimberly Clark_logo
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Sebastian Cruz
APAC Media and Content Lead
Kimberly-Clark
Kimberly Clark_logo
10:30 How To Develop Your Influencer Marketing Strategy
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Adrián Prol Vázquez
LaLiga Delegate, Singapore
LaLiga
Laliga logo
11:00 Discovering Why Personalized Content Marketing Matters To Millennials
Vivek_rounded
Vivek Iyyani
Millennial Specialist & Keynote Speaker
Millennial Minds Pte Ltd
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11:30 Millennials Want Personalization And How ShopBack Delivers It
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Scott Tan

Head of CRM
ShopBack
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12:00 Luncheon Break
13:00 Streamlining Your Influencer Campaign Funnel Through Automation & Analytics
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Hannes Santana

Head of Growth
Affable.ai
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13:30 Fireside Chat: Using Purpose Driven Marketing To Drive Impact To Millennials To Build A Global Brand With Local Soul
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Foo Siew Ting

Vice President & Global Head of Marketing Strategy and Planning, Print Category
HP Inc.
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14:00 Case Study: Fastest Growing Digital Merchant Platform In SEA
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Avantika Jain
General Manager
Fave
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14:30 Accessible Growth Hacking: How Real Voices Grew Eatsy And Friso
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Gwen Lim Zhen Wen
Founder, Growth Consultant
KGa | Kilogramme Agency
KGA logo
15:00 Growth Hacking Keynote: Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020
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Dhawal Shah

Director
2Stallions Digital Marketing Agency
2Stallions