Agenda
Pre-Forum Masterclasses | Monday, 2 November 2020 |
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| Masterclass A: How To Do Influencer Marketing At Scale 10.00am – 12.00pm |
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This masterclass will show you key strategies to help your brand to grow and scaling it with influencer marketing strategy. You will also learn on finding the right influencer to maximize the engagement rate for better ROI. After shortlisted the right influencer, you will gain insights on structuring your collaborations with the influencers and learn different strategies, methods and tactics that you could get the most out of it. | |
 Evangeline Leong CEO & Founder Kobe Global Technologies |
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| Masterclass B: Creating Great Influencer Marketing Content 1.00pm – 2.15pm |
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This masterclass will show you the ultimate guide in expanding your market reach to your target audience with creative content marketing. You will learn how to curate top quality promotional content of your brand that will increase your SEO visibility. Grasp the key concept of crafting niche content that is relevant to your target audience and weave it in your influencer marketing to boost the effectiveness of your influencer marketing campaign. Delve into the key technique to accelerate your content marketing through influencer marketing by driving User-Generated Content for more organic engagement. | |
 Shab Kumar Growth Director APAC indaHash |
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Main Forum Day 1 | Tuesday, 3 November 2020 |
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| Time | Agenda | ||
| 09:50 | Conference Introduction By Forum Chairperson | Highlights On Forum Day 1 Key Sessions |
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 Razy Shah Co-Founder / Marketing Director 2Stallions Digital Marketing Agency |
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| 10:00 | Fireside Chat With Influencer: The Art And Science Of Influencer Marketing | ||
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| 10:30 | Influencer Marketing: Game Changing Trends For 2020 And Beyond | ||
 Ashwin Chandoesing Vice President APAC & China indaHash |
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| 11:00 | Positioning For Authenticity: How ClassPass Uses Authentic And Unique Influencer Voices To Deliver Successful Marketing Campaigns | ||
 Stephanie Cancio Regional Marketing Lead – APAC ClassPass |
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| 11:30 | Influencer Marketing Optimization In The Age Of Performance Marketing | ||
 Nisarg Shah CEO Affable.ai |
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| 12:00 | Luncheon Break | ||
| 13:00 | How Four Seasons Uses Nano-Influencers To Deliver Powerful Stories And Engaging Content | ||
 Vivian Koh Director of Public Relations & Content, Asia Pacific Four Seasons Hotels and Resorts |
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| 13:30 | Breakout Session | ||
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Nisarg Shah CEO Affable.ai |
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Razy Shah Co-Founder / Marketing Director 2Stallions Digital Marketing Agency |
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| 14:10 | Influencer Marketing For Luxury And Skincare | ||
 Frank Ravanelli APAC Digital Media & Marketing Operations Manager FOREO |
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 Michele Chia Digital Content Media Specialist FOREO |
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 Diana Woon Digital Content Media Assistant FOREO |
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| 14:40 | Panel Discussion: Cultivating A Long Term Connection With Influencer | ||
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| Panelists:
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 RTg. Dato Barnabas Huang Country Managing Director UFC Gym Singapore |
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 Sky Lim Group CEO X10 Media |
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| 15:10 | Building Fans-For-Life: How To Create Endless Evergreen Content To Gain Loyal Fans & Customers | ||
 Waqas Hassn Serial Internet Entrepreneur & Digital Nomad |
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| 15:40 | Closing Remarks By Forum Chairperson | ||
Main Forum Day 2 | Wednesday, 4 November 2020 |
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| Time | Agenda | ||
| 09:50 | Conference Introduction By Forum Chairperson | Highlights On Forum Day 2 Key Sessions |
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 Vivek Iyyani Millennial Specialist & Keynote Speaker Millennial Minds Pte Ltd |
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| 10:00 | Global Case Study In Kimberly Clark’s Latest Marketing Trends And Nano-Influencers Engagement In Boosting Huggies & Kotex’s Brand Engagement | ||
 Juliana Chu Director of Digital and Analytics Kimberly-Clark |
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 Sebastian Cruz APAC Media and Content Lead Kimberly-Clark |
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| 10:30 | How To Develop Your Influencer Marketing Strategy | ||
 Adrián Prol Vázquez LaLiga Delegate, Singapore LaLiga |
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| 11:00 | Discovering Why Personalized Content Marketing Matters To Millennials | ||
Vivek Iyyani Millennial Specialist & Keynote Speaker Millennial Minds Pte Ltd |
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| 11:30 | Millennials Want Personalization And How ShopBack Delivers It | ||
 Scott Tan Head of CRM ShopBack |
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| 12:00 | Luncheon Break | ||
| 13:00 | Streamlining Your Influencer Campaign Funnel Through Automation & Analytics | ||
 Hannes Santana Head of Growth Affable.ai |
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| 13:30 | Fireside Chat: Using Purpose Driven Marketing To Drive Impact To Millennials To Build A Global Brand With Local Soul | ||
 Foo Siew Ting Vice President & Global Head of Marketing Strategy and Planning, Print Category HP Inc. |
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| 14:00 | Case Study: Fastest Growing Digital Merchant Platform In SEA | ||
 Avantika Jain General Manager Fave |
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| 14:30 | Accessible Growth Hacking: How Real Voices Grew Eatsy And Friso | ||
 Gwen Lim Zhen Wen Founder, Growth Consultant KGa | Kilogramme Agency |
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| 15:00 | Growth Hacking Keynote: Effective Growth Hacking Ideas To Improve Your SEO Ranking In 2020 | ||
 Dhawal Shah Director 2Stallions Digital Marketing Agency |
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