26 July 2017, Wednesday
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AGENDA |
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Day 1 – 26 July 2017
The total revenue for Virtual Reality (VR) and Augmented Reality (AR) is projected to increase from $5.2 billion in 2016 to over $162 billion in 2020, according to the IDC. According to Telsyte Australian VR & AR Market Study 2017, nearly 25% of all households in Australia, or 2.5 million households, are expected to have virtual reality headsets by 2020.
In the space of marketing and customer experience, AR / VR is gaining ground as the technology offers great enhancement to conventional experience that intuitively engages customers. AR / VR can be applied to a range of consumer experiences in the purchasing journey, from how people search and evaluate new products. When AR / VR app is integrated in a familiar retail setting as a part of the shopping experience, people not only thought highly of the technology, but they also positively related to the products. They were more likely to purchase products, and view the app as a useful tool for shopping.
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9:00am |
Opening Keynote Address by Conference Chairman, David Francis |
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9:10am |
Visionary Keynote: 2017 – The Tipping Point for AR /VR
- What is driving AR / VR adoption and why this year will be the tipping point for AR / VR
- AR / VR as a part of the omni-channel marketing mix: What does it take to make it work?
- Brand hits and misses on bringing AR / VR to life: Successful commercialization of AR / VR across industries
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Rupert Deans
Founder
Plattar, One Fat Sheep |
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Digital Marketing pioneer and founder of Plattar, Rupert Deans, was diagnosed with dyslexia as a child. Growing up with dyslexia meant as an adult he was drawn to the use of visualisation techniques to solve problems , he often questioned why we have so much 2D content in a 3D world.Recognising the enormous potential of Augmented Reality to solve practical problems, he created ‘The World’s Simplest Augmented Reality Creator’ that enables anyone to make their own AR experiences with ease, which could be used to solve a multitude of visualisation problems from engagement to learning, to on-site applications across industries and verticals.
Rupert is also the founder of One Fat Sheep, a platform specialising in creating innovative digital solutions, Augmented Reality, mobile applications, website development and online marketing. |
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9:50am |
The Next Frontier of Customer Experience with AR / VR / MR
- The dawn of Mixed Reality: Blurring of lines between place, customer experience and Mixed Reality
- Keeping up with the fundamental shift in how customers experience and engage with brands, products, and services
- Enhancing brand experience with Mixed Reality and cutting away distractions
- Global insights from the omni-channel efforts of renowned brands
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Michael Lyons
Senior Consultant 3D, AR, VR Visualisation Specialist at Spatial & Brand Experience, Deloitte
Founder, Kid Neon |
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Michael is the lead of the 3D, AR & VR team which is part of Deloitte Spatial Brand & Experience.
Equipped with 15 years of experience under his belt in architecture, interior design , the wider film and video industry, his core focus is primarily large on Virtual Reality & Augmented Reality Works. Through these works Kid Neon took on a game studio and continually builds leading VR tools that allow groups of people to experience VR and AR together.
Prior to joining Deloitte’s team, Michael was the founder and lead at Kid Neon Images, a leading visualisation and Virtual Reality house for retail designers and centres. Some major clients Michael has worked with in this space are New Balance, Melbourne Central and Casuarina, Jurlique & Kate Spade New York. |
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Robbie Robertson
Partner – Spatial & Brand Awareness Team, Deloitte
Founder and CEO, Mash Up |
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For Robbie, the drive which puts him in the office everyday is his deep passion for developing spaces with a tangible purpose. More than just simply are well-designed environment, Robbie fuses the digital, specifically Augmented Reality and Virtual Reality technology with brand & customer experience into various verticals such as retail stores, innovation centres or even as simple as augmenting a workplace area.
With 20 years of global experience working in the UK, USA, South East Asia and now Australia, Robbie aspires to assist with omni-channel solutions for his clients, which include, Priceline, NAB, ANZ, Siam Bank, Federal Government and Telstra. He is also an industry commentator and speaker for Good Design Australia, The Digital Industry Association of Australia (AIMIA), Worktech, The Association for Data-Driven Marketing and Advertising (ADMA) and the Customer Experience Australia. |
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Morning Refreshments & Networking Session |
11:05am
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Exclusive Experience Showcase – Microsoft HoloLens, Oculus Rift Platforms and Future of AR / VR
2017 is the year in which AR and VR become mainstream technologies to transform companies and the way customers experience brands. Oculus, Samsung, Sony, Google, HTC and Microsoft are all exploring new frontiers and commercial applications for the technologies, with Apple rumoured to be launching an AR-enabled device in 2017.Experience how Australian companies are utilizing VR and AR for social media, tourism, sales, store design, category platforms, training, and unique customer experiences. This unique session will include live demonstration of Microsoft HoloLens and Oculus Rift platforms, followed by a 15 min Q&A on the future of the technology, commercial impact and transformational case studies.
- Introduction and industry overview on the future of AR / VR
- VR: Global and local innovations, omni-channel case studies featuring Alibaba live stream (live demonstration of Oculus Rift)
- AR: Microsoft HoloLens, custom architecture and design, potential for AR enhancing traditional media (live stream on screens)
- Samsung Gear VR and B2B applications that enhance and transform the customer experience
- Facebook 360 VR: Social sharing and Oculus Connect featuring Tourism NZ and Nikon case study
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Jason Bentley
CEO
Aurora VR |
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Founder of AURORA VR & Revolution Shopper Marketing, and recently a distinguished speaker for Mumbrella in December 2016, Jason Bentley’s leads in exploring new frontiers in immersive CX and B2B transformation solutions through emerging VR & AR technologies.
He pursues his passion by working with the creative industries such as 360 Film, Virtual & Augmented Reality and new immersive technologies that illuminate the human experience and create deep emotional connections for companies and brands. |
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Andy Blood
Head Creative
Facebook |
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Martin Brown
Head Alliances and Partner Solutions
Samsung Electronics Australia |
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12:00pm |
Connecting Enterprise Clients to viable 3D Visualisation Products for Commercial Real Estate
- Why is AR & VR important to Commercial Real Estate?
- Why has the commercial real estate industry been slow in adopting AR & VR, and what needs to change?
- How do we create tangible, exceptional business outcomes for our clients with these technologies?
- What is CBRE doing in this space?
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David Gerrelli
APAC Product Manager 3D Visualisation Technologies,
CBRE
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David is the lead for 3D Visualisation Technologies for CBRE in APAC and focused on rapidly advancing CBRE’s capability in this region.
David transferred from London to Australia a year ago and has been appointed to APAC Product Manager for 3D Visualisation Technologies. He is also the APAC Principle Lead for Floored. Floored was acquired by CBRE in January 2017 and is an established leader of SaaS (Software as a Service) solutions, including scalable, interactive 3D graphics technology, for the global commercial real estate industry. David has over 20 year’s experience in Enterprise Business Technologies working for FTSE 100 and Fortune 500 companies in covering Europe, the Americas, and Asia Pacific. |
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12:30pm |
The Business Case for Augmented Reality & Virtual Reality: Why Brands are Investing and Where the ROI Adds Up
- Case studies of global brands who are investing in and succeeding-with B2C AR / VR (Woolworths, Carrefour, Dreamworks, Boeing, Airbus)
- How interspatial storytelling measurably and significantly increases information ingestion and retention and brand loyalty
- ROI of the categories and verticals that are first-movers
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David Francis
Creative Technologist and Asia-Pacific Head
Zappar |
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David Francis is the APAC Head of Zappar Technologies, a global leader in bringing SAAS for mobile-based AR/VR production and Creative-as-a-service for some of the world’s biggest entertainment and retail brands.
A pioneer of the Augmented and Virtual Reality industry, he originally worked with DAQRI (Los Angeles) back in 2010, conceiving and produces scores of complex, commercial, award-winning Augmented and Virtual Reality campaigns with leading Australian and international brands such as including Toys R Us, Netapp, Cisco, Target, Singtel Optus, 20th Century Fox, Woolworths and Toyota. Later on in 2013, he created the first Augmented Reality dedicated division in one of Australia’s largest communications groups, IVE.
David is also the founder of Virtual Method, an AR/VR Consultancy that works with enterprise and brands to create strategies around advanced AR + VR Head-Mounted-Displays. |
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Networking Luncheon |
2:00pm |
Making The Project Work For You: Distribution, Technology, and Creative Solutions (with case studies) |
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James Marshall
Senior Producer
Start VR |
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James worked for over a decade with clients including the Cronulla Sharks, Yahoo!7, PriceWaterhouseCoopers, the CSIRO, Lynx Deodorant, and various others. He co-founded Mudita Games, exclusive children’s game developer to the NRL, until making a successful exit to explore the exciting new world of consumer-friendly VR. Drawing on his mixed experiences in film, games design, transmedia, and digital technology, James’ work at Start VR includes 360 video production, room-scale and interactive narrative design, account management for key clients, and B2B software solutions. |
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2:45pm |
Retail of the Future: Coco Republic’s Innovative CX
- Leverage on technology to drive innovations in CX and improve each interaction in end-to-end customer journey
- Customisable / configurable products on the website front end powered by VR product development
- Pioneer custom in-store quoting app for closer collaboration with customers to drive customer acquisition, sales conversion and communication
- Design new CRM for enhanced marketing automation, product delivery visibility and customer communication
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Dominic Byrne
Head of Digital
Coco Republic |
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Dominic focuses on finding the digital sweet spot with the right balance of ingredients that includes: advertising and promotion, content and experience, social and relationships, commerce and sales, underpinned by data.
A marketing technologist, Dominic excels in driving corporate change through the creative use of cutting-edge technology solutions in real-world applications. He is a nationally recognized digital expert with a passion for commercially aware, analytics-led decision making that results in technology and media savvy outcomes. |
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Afternoon Refreshments & Networking Session |
4:00pm |
Managing the Dark Side of AR / VR: Privacy, Information Security, Liability & Consumer Rights
- Understanding and managing privacy and information security issues: Filling the gaps and loopholes within your AR / VR technology infrastructure
- Who has the intellectual property rights?
- Do you have any liability for real world events?
- Do you know how to navigate contracts terms and consumer rights?
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Alec Christie
Partner – Digital Law
Ernst & Young |
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Alec is the Head Partner for Digital Law at EY (APAC region) with over 26 years’ experience under his belt.
Alec’s expertise has been harnessed with a diverse cross-border Asia Pacific practice with the emphasis on blockchain, smart contracts, Augmented Reality and Virtual Reality, Data privacy/ Cyber security, Information (including Big Data analytics and IoT), E-commerce (including online marketing), Cloud computing, Sourcing, Open Source Software and Commercial IT and Intellectual Property.
Alex has been described by the Chambers Global – The World’s Leading Lawyers for Business Guide as ‘superb…. a genuine regional expert’; by Asia Pacific Legal 500 as ‘probably one of the best lawyers in his field’ and ‘a Cloud computing and data privacy expert’ and ’is brilliant on software licensing … has a wide knowledge of IT/IP issues both in Australia and globally’; and by Leading Lawyers as ‘a sought after IT lawyer in Australia, highly pragmatic professional assisting to commercial results’, Alec has been selected as one of the Leading Information Technology lawyers in Australia and globally since 2013 by Who’s Who Legal.
Since 2015 Alec has been recognised by his peers in Best Lawyers as one of Australia’s best outsourcing lawyers. Alec has also been appointed as the only Australian on the editorial boards of Data Guidance’s online ‘Global platform for data protection and privacy compliance’ and the global journal e-Health Law & Policy published by Cecile Park Publishing. Alec is also the country expert/editor for Bloomberg BNA’s Australian chapter for its online global data privacy and security offering. |
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4:45pm |
Panel Discussion and Q&A: What’s next after AR/VR? What are customers looking for in choosing AR/VR? What are customers’ concerns and expectations?
- Virtual holograms in the physical space
- Developing real-time connectivity and virtual space
- How will mixed reality disrupt customer experience and product development?
- What are customers looking for in AR/VR solutions?
- What are customers’ expectations and concerns?
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Moderator: |
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David Francis
Creative Technologists and Asia-Pacific Head
Zappar |
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Panelists: |
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Jason Bentley
CEO
Aurora VR |
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Rupert Deans
Founder
Plattar, One Fat Sheep |
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Kristin Carlos
Head of Digital and Entertainment
Qantas |
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5:15pm |
Closing Remarks by Conference Chairman, David Francis |
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5:20pm |
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Champagne Networking Session
Enjoy a glass of champagne whilst networking with other like-minded individuals on topics that are of most interest to you and fellow delegates. |
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