Forum Highlights

Why Join This Forum

Augmented Reality and Virtual Reality Product Development and Customer Experience Conference

5 Killer Strategies to Boost Your Customer Engagement in 2017:

  1. Foster collaborative innovation between CX professionals and digital innovators through exclusive co-present sessions
  2. Acquire practical insights, proven solutions and customer-centric CX strategies powered by AR / VR
  3. Adopt tried-and-tested CX strategies from brands and their partners that have successfully leveraged digital-driven CX and achieved significant ROI
  4. Uncover the best ways to deliver hyper-personalized and engaging customer experiences
  5. Gather inspiration from thought-provoking panel discussions to future-proof CX strategies in the fast moving and rapidly evolving market

Hot Topics to be Discussed

Augmented Reality and Virtual Reality Product Development and Customer Experience Conference

DAY 1: Wednesday 26 July 2017

  • Exclusive Experience Showcase – Microsoft HoloLens, Oculus Rift platforms and Future of AR / VR
  • The Business Case for Augmented & Virtual Reality: Why Brands are Investing and Where the ROI Adds Up
  • The Next Frontier of Customer Experience with AR / VR / MR

DAY 2: Thursday 27 July 2017

  • Australia Zoo Case Study – VR as the Game Changer for Interactive and Immersive 360-degree Wildlife Experience
  • Keynote – Augmenting the Enterprise with AR and VR: How Businesses Can Effectively Embrace the Next Computing Evolution Education
  • Shifting from the Gamer’s Niche to Innovative Uses

Post-Conference Workshops: Friday 28 July 2017

  • Workshop AEnhancing Customer Experience and Interactive Marketing with AR / VR
  • Workshop BIncorporating AR / VR within Marketing Campaigns with Measurable Success

Companies Expected at the Forum

  • Rhodes Waterside
  • Coca Cola South Pacific
  • Woolworths
  • The Retail Apparel Group
  • Coles Supermarkets
  • Myer Pty Ltd
  • Big W
  • Country Road
  • David Jones
  • Harvey Norman
  • Jay Jays
  • Jeanwest
  • Just Jeans
  • KMart Australia Ltd
  • Noni B Limited
  • OrotonGroup Pty Ltd
  • RCG Corporation Ltd
  • Specialty Fashion Group (SFG)
  • Target Australia Pty Ltd
  • Masters Home Improvement
  • Politix
  • Portsman
  • Valleygirl
  • Best & Less
  • Tourism Central Australia
  • Hobart Travel Centre
  • Melbourne Centre
  • Rundle Mall