Forum Highlights
Why Join This Forum
Augmented Reality and Virtual Reality Product Development and Customer Experience Conference
5 Killer Strategies to Boost Your Customer Engagement in 2017:
- Foster collaborative innovation between CX professionals and digital innovators through exclusive co-present sessions
 - Acquire practical insights, proven solutions and customer-centric CX strategies powered by AR / VR
 - Adopt tried-and-tested CX strategies from brands and their partners that have successfully leveraged digital-driven CX and achieved significant ROI
 - Uncover the best ways to deliver hyper-personalized and engaging customer experiences
 - Gather inspiration from thought-provoking panel discussions to future-proof CX strategies in the fast moving and rapidly evolving market
 
Hot Topics to be Discussed
Augmented Reality and Virtual Reality Product Development and Customer Experience Conference
DAY 1: Wednesday 26 July 2017
- Exclusive Experience Showcase – Microsoft HoloLens, Oculus Rift platforms and Future of AR / VR
 - The Business Case for Augmented & Virtual Reality: Why Brands are Investing and Where the ROI Adds Up
 - The Next Frontier of Customer Experience with AR / VR / MR
 
DAY 2: Thursday 27 July 2017
- Australia Zoo Case Study – VR as the Game Changer for Interactive and Immersive 360-degree Wildlife Experience
 - Keynote – Augmenting the Enterprise with AR and VR: How Businesses Can Effectively Embrace the Next Computing Evolution Education
 - Shifting from the Gamer’s Niche to Innovative Uses
 
Post-Conference Workshops: Friday 28 July 2017
- Workshop A: Enhancing Customer Experience and Interactive Marketing with AR / VR
 - Workshop B: Incorporating AR / VR within Marketing Campaigns with Measurable Success
 
Companies Expected at the Forum
- Rhodes Waterside
 - Coca Cola South Pacific
 - Woolworths
 - The Retail Apparel Group
 - Coles Supermarkets
 - Myer Pty Ltd
 - Big W
 - Country Road
 - David Jones
 - Harvey Norman
 - Jay Jays
 - Jeanwest
 - Just Jeans
 - KMart Australia Ltd
 - Noni B Limited
 - OrotonGroup Pty Ltd
 - RCG Corporation Ltd
 - Specialty Fashion Group (SFG)
 - Target Australia Pty Ltd
 - Masters Home Improvement
 - Politix
 - Portsman
 - Valleygirl
 - Best & Less
 - Hotel.com.au
 - Tourism Central Australia
 - Hobart Travel Centre
 - Melbourne Centre
 - Rundle Mall
 
